SMX East Dream Agenda At A Glance: NYC, Oct. 5-7, 2009
At-A-Glance | Full Agenda Day 1 | Full Agenda Day 2 | Full Agenda Day 3
In-House SEM Exchange (Oct. 8) | SEO Training (Oct. 8) | Print Version | Register Now
In-House SEM Exchange (Oct. 8) | SEO Training (Oct. 8) | Print Version | Register Now
A PPC Professional’s SMX East Dream Agenda
The whole world of paid search is changing so rapidly! To stay ahead of the curve, follow this “dream agenda” to pick up the insights, tips and tactics every PPC professional needs.
See below for explanation of FOCUS & LEVEL notations.
| SMX East Agenda – October 5, 2009 – Expo Hall Hours: 12:00pm – 7:00pm | |||||
|---|---|---|---|---|---|
| Time | SMX Boot Camp Track | Analytics & Conversion Track | Local & Mobile Search Track Sponsor: 15miles | SMX Advanced Track | Sponsored Workshop Track |
| 7:30am-9:00am (1 hr 30 min) |
Breakfast & Registration | ||||
| 9:00am-10:15am (1 hr 15 min) |
SMX Boot Camp: Paid Search Fundamentals Focus: PPC  |
Web Analytics You Should Know Focus: SEM  |
Mobile Search Ads Focus: PPC |
Revisiting PageRank Sculpting & Siloing Focus: SEO  |
TBD |
| 10:15am-10:45am (30 min) |
Break | ||||
| 10:45am-Noon (1 hr 15 min) |
SMX Boot Camp: Keyword Research Tools & Techniques Focus: SEM |
Actionable PPC Insights From Analytics Data Focus: PPC |
Mobile Search Apps & Opportunities Focus: SEM |
Duplicate Content Issues: The Search Engine Edition Focus: SEO |
TBD |
| Noon-1:45pm (1 hr 45 min) |
Lunch & Expo Hall Time | ||||
| 1:45pm-3:00pm (1 hr 15 min) |
SMX Boot Camp: Copywriting For Search Success Focus: SEO |
Actionable SEO Insights From Analytics Data Focus: SEO |
Ranking Tactics For Local Search Focus: SEM |
Amazing PPC Tactics Focus: PPC |
Bing.com Sponsored Workshop |
| 3:00pm-3:45pm (45 min) |
Refreshments & Expo Hall Time | ||||
| 3:45pm-5:00pm (1 hr 15min) |
SMX Boot Camp: Link Building Fundamentals Focus: SEO |
Increasing Conversions Through Better Usability Focus: SEM |
Maps, Maps, Maps! Focus: All |
Trademarks & Paid Search: How Have Things Changed? Focus: PPC |
TBD |
| 5:00pm-5:15pm (15 min) |
Break | ||||
| 5:15pm-6:00pm (45 min) |
Keynote – Ben Huh, CEO Cheezburger Network | ||||
| 6:00pm – 7:00pm (1 hr) |
 Expo Hall Reception |
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| 9:00pm-Midnite |  Internet Marketer’s Charity Party @ SMX Have fun and do good! 100% of your donation to charity. See all the details here. |
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At-A-Glance | Full Agenda Day 1 | Full Agenda Day 2 | Full Agenda Day 3
In-House SEM Exchange (Oct. 8) | SEO Training (Oct. 8) | Print Version | Register Now
In-House SEM Exchange (Oct. 8) | SEO Training (Oct. 8) | Print Version | Register Now
Notations Guide
Focus:
- SEO: This session focuses primarily on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings that search engines offer.
- PPC: This session focuses primarily on generating traffic through paid search advertising, also called PPC (for pay-per-click ads) or CPC (for cost-per-click).
- SEM: This session focuses on issues applicable generally to search engine marketing. SEM, or search marketing, is an umbrella term that represents the combination of both SEO and PPC / paid search.
Level:
BEGINNER: These sessions are especially suitable for those new to search marketing, though even intermediate and advanced people might find them helpful. NOTE: We HIGHLY recommend that beginners attend ALL the sessions in the SMX Boot Camp Track on Day 1 and the additional SMX Boot Camp session on Day 2. These are especially designed to get new people up to speed and comfortable attending intermediate sessions that follow after the Boot Camp sessions have ended.
INTERMEDIATE: These sessions are designed for those with some working experience in search marketing but will likely still be helpful to those of either beginning or advanced experience levels.
EXPERT: You’re a search marketing pro. These sessions assume a high level of knowledge and don’t stop to explain the basics.