SMX East 2009: Exhibitor & Sponsor Opportunities
Search Marketing Expo – SMX East will be held October 5-7 at the Jacob K. Javits Convention Center in Manhattan, New York City’s premier exhibition facility.
The programming for SMX East 2009 will be even more expansive than previous years. In addition to sessions geared to all search marketer skill levels, the conference program will include programming on topics including local search, mobile search, and social media marketing.
For exhibiting and sponsoring companies, participating in SMX East in the Jacob K. Javits Convention Center will yield a superior and more consistent experience compared to hotel-located events. Exhibits will be located in the same hall as the conference sessions. SMX East will occupy a single level, which means that conference attendees will be more engaged with the Expo and have easier access to it.
The 2009 SMX East event is expected to generate most of its audience from the East Coast. Nearly 50% of attendees registered for the 2008 event were from New York, New Jersey and Connecticut combined.
Here are some key SMX East audience characteristics:
The SMX Marketplace Advantage
Search Marketing Expo – SMX is a conference for internet marketers – the people who revolutionized advertising by making it measurable and accountable. As conference producer, we expect to be held to no less of a standard than other media, so we’ve innovated and continue to innovate throughout our conference experience.
For exhibitors and sponsors, that means additional opportunities to engage with SMX attendees. We offer:
- Sponsored Workshops with our highest level sponsorships. These integrated programs combine extensive audience development activities (online, e-mail, direct mail, PR) with a session embedded in the conference program. This combination of features enables your company to build awareness that prepares the SMX audience to receive your message, delivers that message to SMX attendees, and measures the results by capturing the names of attendees for follow up.
- SMX Theater Presentations give exhibitors the opportunity to conduct educational sessions on the Expo Hall floor. Enhance your ROI by extending lead generation activities beyond your booth when you scan the badges of your SMX Theater presentation attendees and invite them back to your booth for immediate follow up.
- Universal Lead Capture. Lead generation is a critical component of the value of exhibiting at SMX Events. All exhibiting companies with get a lead retrieval device – free – as part of their sponsorship/expo package.
- SMX Cash Back Program. For every conference delegate that participating exhibitors and sponsors bring to the show, 25% of the ticket value is credited toward their next purchase with SMX. The credits are earned and can be used at any SMX conference held in the United States.
Below are the exhibitor and sponsorship opportunities for SMX East 2008.
Premier Sponsor
The Premier Sponsor package combines a high-exposure trade show floor presence with bountiful media support and prospect outreach opportunities. You receive:
- Space for a 20×30 booth in a prime Expo Hall location.
- Sponsored Workshop for 60 minutes including staging and audio visual equipment that is open to all attendees. The presentation will be embedded in the conference agenda to assure maximum exposure.
- SMX Theater presentation slot. Available on a first-come, first-served basis.
- One 4-color, full-page cover position ad in the SMX Conference Guide (distributed to All Access & Networking pass attendees) and Expo Guide (distributed to Expo attendees). Ads will be the inside front cover, inside back cover and back cover and can be reserved on a first-come, first served basis.
- Four free standing meter boards placed in prominent locations.
- Pre-show e-mailing to attendees highlighting your participation in SMX. This message is shared with other Premier sponsors.
- Pre-show postal mailing to attendees who have agreed to receive postal mail for SMX East 2009 and SMX East 2008. Must be conducted by a bonded mail house and promote your participation at SMX. Subject to show management approval.
- Post-show postal mail list of attendees who have agreed to receive communications from SMX East sponsors and exhibitors.
- A 30% discount on the purchase of SMX East promotional media or sponsorship items.
- Exclusive slide with company logo in the SMX East conference slide deck.
- Company logo displayed in SMX East audience development efforts including on the front page and other highly trafficked pages of the SMX East web site, postal mail and e-mail. Inclusion based on meeting production schedules.
- Ten All Access passes for staff or invited guests.
- Unlimited complimentary Expo passes.
- A 20% discount on the purchase of All Access conference passes. Discount is calculated off the prevailing rate at the time of purchase.
- Company description published in the Conference Guide and Expo Guide.
- Right of first refusal to sponsor a networking reception. Awarded on a first-come, first served basis to Premier and Platinum sponsors.
- Lead capture device and lead reporting.
Premier Sponsor investment is $50,000.
Platinum Sponsorship
Platinum Sponsors receive:
- Space for a 20×20 booth in a prime Expo Hall location.
- Two presentation slots in the SMX Theater. Available on a first-come, first-served basis.
- One 4-color, full-page ad in the SMX Conference Guide (distributed to All Access & Networking pass attendees) and Expo Guide (distributed to Expo attendees).
- Two free standing meter boards placed in prominent locations.
- Pre-show e-mailing to attendees highlighting your participation in SMX. This message is shared with other Platinum sponsors.
- Pre-show postal mailing to attendees who agreed to receive postal mail for SMX East 2009 and SMX East 2008. Must be conducted through a bonded mail house and promote your participation at SMX. Subject to show management approval.
- Post-show postal mailing list of attendees who have agreed to receive communications from SMX East sponsors and exhibitors.
- A 20% discount on the purchase of SMX East promotional media or sponsorship items.
- Shared slide with company logo in the SMX East conference slide deck.
- Company logo displayed in SMX East audience development efforts including on the front page and other highly trafficked pages of the SMX East web site, postal mail and e-mail. Inclusion based on meeting production schedules.
- Five All Access conference passes for staff or invited guests.
- Unlimited complimentary Expo passes.
- A 20% discount on the purchase of All Access conference passes. Discount is calculated off the prevailing rate at the time of purchase.
- Company description published in the Conference Guide and Expo Guide.
- Right of first refusal to sponsor a networking reception. Awarded on a first-come, first served basis to Premier and Platinum sponsors.
- Lead capture device and lead reporting.
Platinum Sponsor investment is $35,000.
What SMX Exhibitors & Sponsors say…
“The SMX team is made up of consummate event management professionals who deliver an excellent product of significant value. Key to this is their unparalleled understanding of the search marketing industry and their commitment to help their exhibitors succeed in innovative creative ways.”
Bill Muller – CMO, IProspect
“We’ve been extremely pleased with our participation in SMX events. We’ve found that SMX events bring together some of the most sophisticated search marketing professionals and provide a great venue for us to further develop our professional relationship with the leading search marketers, web marketers, and advertisers.”
Jon Kelly – President, SureHits
“I have been involved with conferences from the very beginning. SMX has quickly emerged as a leading must-attend event, and one that we have identified as a critical to our emerging industry. This is where the decision makers go for advanced content and timely information.”
Bruce Clay – President, Bruce Clay, Inc.
“SMX events attract our target audience of larger search advertisers and agencies – that’s why we exhibit at the shows.”
Christopher Lien – Co-Founder and CEO, Marin Softwarez
Gold Sponsorship
Gold Sponsors will receive:
- Space for a 10×20 booth in the Expo Hall.
- A presentation slot in the SMX Theater. Available on a first-come, first-served basis.
- Two All Access passes for staff or invited guests. Unlimited complimentary Expo passes.
- Shared slide with other Gold sponsors acknowledging company participation in the SMX East conference slide deck.
- A four color, ½ page ad in the SMX Conference Guide.
- Pre-show postal mailing to attendees who have agreed to receive postal mail for SMX East 2009 and SMX East 2008. Must be conducted by a bonded mail house and promote your participation at SMX. Subject to show management approval.
- Post-show postal mail list of attendees who have agreed to receive communications from SMX sponsors and exhibitors.
- A 10% discount on the purchase of additional SMX East promotional media or sponsorship items.
- Company logo displayed in SMX East online/e-mail audience development efforts including on the front page and other highly trafficked pages of the SMX East web site and e-mail promotions. Inclusion based on meeting production schedules.
- A 15% discount on the purchase of All Access conference passes. Discount is calculated off the prevailing rate at the time of purchase.
- Company description published in the SMX Conference Guide.
- Lead capture device and lead reporting.
Gold Sponsor investment is $25,000.
Exhibitor Packages
The Exhibitor Package includes:
- Floor space for a 10×10 or 10×20 exhibit booth.
- A presentation slot in the SMX Theater. Available on a first-come, first-served basis to all exhibiting companies. Inventory is limited.
- Pre-show postal mailing to attendees who have agreed to receive postal mail for SMX East 2009 and SMX East 2008. Must be conducted through a bonded mail house and promote your participation at SMX. Subject to show management approval.
- A 10% discount on the purchase of All Access conference passes. Discount is calculated off the prevailing rate at the time of purchase.
- One All Access pass. Unlimited complimentary Expo passes.
- Company description published in the Conference Guide.
- Listing on the Exhibitors & Sponsors page of the SMX conference web site.
- Lead capture device and lead reporting.
Exhibitor Package investment: 10×10 is $6,000 and 10×20 is $11,000.
Lanyard Sponsorship – Exclusive!
This high-visibility sponsorship puts your company logo on the lanyard used to hang SMX attendee’s badges from their necks. Sponsor is responsible for production of and cost of the lanyard with SMX approval. Investment is $6,500.
Badge Insert – Exclusive!
Each conference attendee will receive a badge holder insert displaying your logo with this high-visibility sponsorship. Sponsor is responsible for production and cost of the insert. Investment is $6,500.
Conference Guide Full Page Advertisement
Place your full page ad in the Official SMX East Conference Guide. Investment is $3,000 per page.
Conference Bag Sponsorship – Exclusive!
The conference bag will be presented to all All Access and Networking attendees when they are checking in at the event. SMX is responsible for production and cost of the bag. Investment is $15,000.
Attendee Bag Sponsorship – Exclusive!
The attendee bag will be presented to all Expo Only attendees when they are checking in. SMX is responsible for production of and the cost of the bag. Investment is $10,000.
Free Standing Meter Board Advertising
Boost the awareness of your company at the event and drive additional traffic to your booth by advertising your company on free standing billboards. The billboards stand x feet tall and one meter wide and can be placed strategically throughout registration. Investment is $2,000.
Conference Notepad Sponsorship – Exclusive!
Provide all registered SMX attendees with a branded notepad that will be distributed in the attendee bags. Sponsor is responsible for the production of and cost of the notepad. Investment is $3,500.
Pen Sponsorship – Exclusive! – Sold Out!
Your branded pens will be distributed in the Conference attendee bag. The sponsor is responsible for the production of and the cost of producing pens. Investment is $3,500.
Wi-Fi Sponsorship – Sold Out!
SMX will feature free Wi-Fi access for attendees. This sponsorship will provide:
- Customized branding on the SMX East conference “sign-on” web page page or interstitial.
- Inclusion in the Conference Proceedings that instructs attendees to review the sponsor’s profile to retrieve login information.
- Listing on the Exhibitors & Sponsors page of the SMX conference web site.
- Company description published in the Conference Proceedings.
- Acknowledgement in the SMX conference slide deck.
Investment is $10,000.
Registration Sponsor – Exclusive! New!
Reach everyone who pre-registers for SMX East by becoming the exclusive registration sponsor. You’re banner is displayed on the initial page of the registration process. Investment is $4,000.
Specs: 150×40 GIF banner, no animation or looping. File size maximum is 8K. Please provide click through URL.
Publication Distribution Sponsorship
Distribute your publication to SMX attendees. Investment is $6,500.
Conference Bag Insert
Reach all SMX attendees by distributing your promotional item in the Conference bags. Sorry, no pens or notepads since those sponsorships are sold separately. Investment is $3,500.
All sponsorships, exhibit and banner opportunities are available on a first-come, first-served basis.
Have another idea? Contact us!
We’ll enthusiastically work with you to accomplish your objectives at SMX East! Give us a call and let’s get to work on it!
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