Search Marketing Expo East

SMX Boot Camp Track

SMX Boot Camp: Paid Search Fundamentals – Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.

Analytics & Conversion Track

Web Analytics You Should Know – This session covers top items you should be tracking in web analytics as they relate to search marketing, along with tips and tools.

Track Sponsored by:

Local & Mobile Search
Track Sponsor: 15miles

Mobile Search Ads – Haven’t done mobile search ads? You might be missing out on a growing market! This session looks at mobile paid search opportunities that exist and how search marketers may want to approach them.

SMX Advanced Track

Revisiting PageRank Sculpting & Siloing – In June, Google stated that using nofollow to "sculpt" or flow more PageRank to links you favor no longer worked. Always a debated tactic in terms of usefulness, the change still has some advanced SEOs wondering if they need to reduce links on all their pages overall, to make up for nofollow no longer working as in the past. This session examines the issue.

SMX Boot Camp Track

SMX Boot Camp: Keyword Research Tools & Techniques – The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. Understand what they’re searching for, and you can tune-in to their traffic via search engines. This session covers tools and techniques of performing keyword research.

Analytics & Conversion Track

Actionable PPC Insights From Analytics Data – In this session, you’ll learn how to tap into your web analytics data to get more out of your paid search campaigns.

Track Sponsored by:

Local & Mobile Search
Track Sponsor: 15miles

Mobile Search Apps & Opportunities – Need to search for something? There’s an app for that! A large variety of them for a wide range of needs. This session looks at popular search apps on different devices, how they gather data and opportunities they offer to marketers.

SMX Advanced Track

Duplicate Content Issues: The Search Engine Edition – What’s the best way to deal with duplicate content issues? In this session, search engine representatives offer direct advice including tips on the new canonical tag.

SMX Boot Camp Track

SMX Boot Camp: Copywriting For Search Success – It’s pretty simple. Want to be found for certain words? It helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic yet which also pleases your human visitors.

Analytics & Conversion Track

Actionable SEO Insights From Analytics Data – In this session, you’ll learn how to tap into your web analytics data to get more out of your SEO efforts.

Track Sponsored by:

Local & Mobile Search
Track Sponsor: 15miles

Ranking Tactics For Local Search – This session looks at cutting edge tactics that work to drive traffic from local listings, plus highlights research to predict where things may be going.

SMX Advanced Track

Amazing PPC Tactics – What’s hot and happening with paid search? This session will wow you with some new ideas for your PPC campaigns!

Sponsored by:

Sponsored Session

Bing: What’s Happening – Wondering what’s going on with the world’s first decision engine? In this session we’ll show some of the recent features you may not know about in Bing that help overcome search overload and focus on helping people make faster, more informed decisions. If you want to be in the know about how Bing is moving the search experience forward, this session (along with Q&A) is for you.

SMX Boot Camp Track

SMX Boot Camp: Link Building Fundamentals – Links are the way search engines made the great leap forward from Search 1.0 to 2.0. They remain one of the most important factors influencing rankings. This session covers how search engines perform link analysis to rank pages and how to increase your traffic by building quality links in an appropriate fashion.

Analytics & Conversion Track

Increasing Conversions Through Better Usability – Are you missing out on sales because of poor usability? This session looks at how improving your site visitors’ experience can increase conversions.

Track Sponsored by:

Local & Mobile Search
Track Sponsor: 15miles

Maps, Maps, Maps! – This session looks at how the mapping & local seach services work from the three major search engines. Search representatives will share insights and tips for performing better.

SMX Advanced Track

Trademarks & Paid Search: How Have Things Changed? – Google’s shifted its policy recently to be more liberal about using trademarks in search ads. Meanwhile, new lawsuits and concerns have also been emerging. This session revisits the trademark landscape to see what’s allowed, what’s changed and what might come.

Keynote – Ben Huh, CEO Cheezburger Network
The Cheezburger Network runs more than 20 sites, including I Can Has Cheezburger? and FAIL Blog. Their network is a poster child for how to take a viral site and build it into a sustained business. Ben Huh "Chief Cheezeburger", talks about tapping into memes, viral content and crowd-sourcing for long term success. With minimum of FAILing.

Internet Marketer’s Charity Party @ SMX

Join us for the internet marketing charity party and help support a great cause.

An open bar will be provided as well as a raffle and the opportunity to meet internet marketers from around the world! All money donated will be given to the Multiple Myeloma Research Foundation. 100% of your $50 entrance fee goes to this charity.