Search Marketing Expo East

General

Keynote – What’s Next In Search: The Bigwig Crystal Ball Panel – You’ve survived the economic meltdown, and now the search landscape is consolidating and transforming with seismic changes on both the paid and organic sides of the equation. Will Google’s “caffeine” update radically alter the way you approach SEO? Will the partnership between Yahoo and Microsoft open up a new, viable alternative for search advertisers? Will privacy advocates succeed in enacting legislation that limits targeting options? Treat yourself to one of SMX’s world famous breakfast buffets and join us for this no-holds-barred, no-subject-taboo romp through the hot-button issues with some of the sharpest minds in search marketing.

SEO Track

SMX Boot Camp: Search Engine Friendly Web Design – "I’m not designing my site for search engines," is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site. Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. Search engine friendly sites aren’t hard to create and can be attractive to both search engines and human visitors at the same time. Learn more in this session.

Real Time Search & International Track

Real Time Search: Opportunity Or Hype? – Everyone seems to be talking about "real time" search, but what does that really mean? This session sets some definitions, looks at leading players and outlines opportunities for marketers.

Video, Ecommerce & Blended Search Track

Ecommerce Search Marketing Tactics – This session looks at a variety of tips and tactics to help retailers and ecommerce merchants do well in search results.

Ad Agencies Track

When An Agency Just Won’t Do – For some companies, the search challenge requires building sophisticated systems far beyond the typical agency competency. Learn how these companies build an internal competency and scalable technology infrastructure to service thousands of small and midsize businesses.

Research & Reviews Track

Proven Tactics For Targeting Local Searchers – Shoppers continue to use a variety of online and offline resources to find local business information, according to the third annual TMPDM/15miles Local Search Usage Study conducted by comScore. This session explores the findings of that study, confirming that consumers do a majority of research online, but continue to make purchases offline. Key insights include where and how search marketers should focus their local marketing campaigns for maximum impact.

SEO Track

Ask The Search Engines: Best Practices Edition – In this session, search engine engineers and representatives share their most important takeaways and tips for those hoping to do better in traffic, plus there’s lots of time devoted to open Q&A.

Real Time Search & International Track

Iran & Michael Jackson: What Marketers Can Learn From How Consumers Search For Current Events – A major news event is unfolding. In the old days, you’d do a web search and get back stale results. Today, there are many choices. Twitter can give you "real time" results; news search gives you a delay but a more coherent picture while web search blends news content along with fresher web listings. How are consumers reacting, and what’s the opportunity for marketers, when it comes to breaking news.

Video, Ecommerce & Blended Search Track

Pumping Up YouTube – YouTube is the leading online video destination for the web, which makes it in turn the leading video search engine. Plus, YouTube content is widely distributed in search results elsewhere, including those of its owner, Google. This session looks specifically at tips and tactics for doing well with YouTube.

Ad Agencies Track

Search Marketing & The Ad Agency – Search marketing remains the relative newcomer to the ad agency world, and not always a welcome one. This session look at how agencies are integrating search into their operations — or outsourcing for support.

Research & Reviews Track

The Interplay of Social Media & Paid Search – It seems obvious that consumer exposure to social media has affected search behavior, but until now no formal research has confirmed this. This session presents the results of a study of paid search and social media, examines the correlation between such exposure and the purchase funnel, and offers further insights for marketers into the interplay between the two.

SEO Track

Ask The SEOs – PowerPoint Free! Put your questions about SEO to our panel of experts and get answers about ranking and crawling issues.

Real Time Search & International Track

Paid Search & International Issues – There are customers for you outside the US, and this session provides an overview of key tips and tactics for reaching out to them through paid search.

Video, Ecommerce & Blended Search Track

Video Search Marketing Beyond YouTube – Our "Pumping Up YouTube" session focused on the most popular video search service, but it’s not the only one. This session looks at other types of video search marketing opportunties out there.

Ad Agencies Track

Case Study: Integrating & Measuring Search As Part Of The Marketing Mix – Talk, talk, talk about the need to integrate search into a regular marketing campaign. This session gets past the talk and shows you how it was done the right way, in a case study.

Research & Reviews Track

Social Media Clinic – This interactive session takes volunteers from the audience and examines their questions about reaching communities at social media sites by going live to the web to seek answers and examples.

SEO Track

Ask The Link Builders – PowerPoint Free! Put your questions about link building and external linking issues to our panel of link building experts.

Real Time Search & International Track

SEO & International Issues – TBA

Video, Ecommerce & Blended Search Track

Universal & Blended Search Opportunities – One of the most popular ways people encounter “vertical” or specialized search results is through “blended results” or “Universal Search,” as Google calls its system. Blending mixes in results from news search, blog search, shopping search, local search, video search and more into the “regular” result page. This session looks at how to tap into that opportunity.

Ad Agencies Track

The Cross Media Attribution Battle – Did that lead come from search? Or whas it PR driven? Or did it come from a traditional branding campaign? Who gets the credit? How do you divide it up? This session looks at the challenges in apportioning credit, necessary to better apportion budgets.

Research & Reviews Track

SEO Site Clinic – This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.

Evening Forum With Danny Sullivan
The audience is the panel in this session. Search marketers share thoughts, ideas and knowledge. The session is moderated by Search Engine Land editor-in-chief Danny Sullivan, and the audience shapes the agenda.