Search Marketing Expo East

Social Media Track

Facebook Marketing Tactics – This session takes a close look at Facebook and how search marketers can tap into the opportunties it offers.

In House Track

Bringing SEO In House: How To Be Successful! – Thinking about bringing SEO in-house? Learn what it takes, challenges you’ll face, how to structure the team, the resources to use and how to ease the transition.

Technical SEO Track

Diagnosing Technical SEO Issues – Site isn’t being indexed fully? Experience a huge drop in rankings or traffic? This session provides a step by step checklist to help developers or others diagnose site issues and ensure they’re following best technical practices in SEO. Programmed by Jane & Robot.

Paid Search Track

Search Meet Display; Display Meet Search – Search and display ads are two entirely different creatures, yet web surfers see them both — and they’re getting more connected. This session looks at ways each are being used to reinforce each other.

Clinic Track

PPC Tune-up Clinic with the SMX Mechanics – Just like your favorite old car, PPC campaigns can use a tune-up every now and then to keep them running well. In this hands-on clinic, our certified (and certifiable!) SMX PPC Mechanics will offer you their best expert advice on your PPC ads, bidding tactics, or anything else on your mind. Bring your toughest PPC questions! Based loosely on the hilarious jovial NPR radio show, Car Talk, this session is guaranteed to be as fun as it is informative!

Social Media Track

Twitter Marketing Tactics – This session takes a close look at Twitter and how search marketers can tap into the opportunties it offers.

In House Track

Bringing PPC In House: How To Be Successful! – Considering in-house PPC at your company? In this session you’ll hear from the people who do PPC in-house, what works, the resources they use and how bring PPC in-house without a hitch.

Technical SEO Track

Dealing With Domain Names, URLs, Parameters & All That Jazz – Subdomains or subdirectories? Are tracking parameters a problem for search engines? Keywords in the URL make a difference? How about the "level" of a page — is "deep" in a site bad? This session focuses on technical SEO questions of this nature and provides answers. Programmed by Jane & Robot.

Paid Search Track

The PPC Buying Cycle & "Head" Versus "Tail" Terms – Do people search more broadly at first and then narrow down to specific terms? If so, are you crediting "head" terms appropriately? This session looks at the buying cycle from a keyword and paid search perspective.

Clinic Track

Link Building Clinic – his interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.

Social Media Track

Social Media, Search & Reputation Management – Trying to deal with a reputation management issue? Social media sites offer a key opportunity to influence search results. This session looks at the role they can play.

In House Track

Managing Search Across Business Units – Enterprise level organizations have unique search marketing challenges; one of them is managing SEO and PPC across many business units and on a large scale. Learn how to manage the different stakeholders, gain buy-in, evaluate SEO across the organization and more.

Technical SEO Track

Pumping Up WordPress For SEO – WordPress is an incredibly popular blogging platform and CMS system. This session shows you how to quickly tune WordPress with plugins and settings to get the most out of technical SEO. Programmed by Jane & Robot.

Paid Search Track

Ask The Paid Search Buyers – In this session, search marketers take questions from the audience about paid search.

Clinic Track

SEO Site Clinic II – This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. This Clinic is also offered at 4:45pm – 6:00pm on Oct 6.

Social Media Track

Analytics For Social Media – Trying to understand how your social media campaign is going? Standard web analytics tools might not be enough. This session looks at some specialized tools to consider.

In House Track

How To Solve Your Top In House Challenges & Obstacles – In this session, you’ll learn how to deal with some the biggest challenges in-house search marketers face by people who have been in your shoes and have overcome those challenges.

Technical SEO Track

CSS, AJAX, Web 2.0 & SEO – This session looks CSS, AJAX and Web 2.0 dynamic design techniques that can cause search engine indexing and ranking issues, with solutions to consider. Programmed by Jane & Robot.

Paid Search Track

Ask The Paid Search Reps – In this session, representatives from the major search ad networks take questions from the audience about paid search.

Clinic Track

Twitter Clinic – This interactive session takes volunteers from the audience and examines their questions about reaching their audience and the opportunities available at Twitter by going live to the web to seek answers and examples.