Search Marketing Expo East

• Home
• Register »
  • Register
  • Group Registration
  • Pass Benefits
  • What to Expect
  • Testimonials
  • Guarantee
• Agenda »
  • Agenda At A Glance
  • Day 1 - Oct. 5
  • Day 2 - Oct. 6
  • Day 3 - Oct. 7
  • Programming Team
  • Speakers
  • Printer Friendly
  • Theater Presentations
  • Bruce Clay SEO Training Course
  • In-House SEM Exchange
  • SMX East’s Technical SEO & Developer’s Itinerary
• Expo »
  • Sponsor/Exhibit
  • Exhibitors
  • Theater Presentations
• Networking »
  • In Person Networking
  • Online Networking
  • See Who's Coming
  • Attendee, Speaker & Exhibitor Badges
• Venue & Hotel
• Contact »
  • Speaking at SMX
  • Press Info
  • Attending SMX
  • Sales Info
• More SMX Events »
  • SMX West 2010
  • SMX Munich 2010
  • SMX Toronto 2010
  • SMX Sydney 2010
  • SMX Advanced London 2010
  • SMX Advanced Seattle 2010
  • SMX East 2010
  • SMX Stockholm 2010
  • Past SMX Events

SMX East’s Technical SEO & Developer’s Itinerary

If your web site isn’t built on search-friendly code and infrastructure, you may be blocking your site from being well indexed and ranked no matter how great your content is and how solid your backlinks are.

If you’re an SEO consultant, in-house SEO, or manage web development, you likely have seen the issues with URL canonicalization, geotargeting content, AJAX and JavaScript, video and other multimedia, and content management systems such as WordPress and ecommerce platforms. If you’re a web developer, you know that the ability to build search-friendly architecture is key knowledge that will give an edge to your marketable skill set.

The Technical SEO track held October 7th at SMX East will zero in on the most common search-related problems with site architecture and help you find solutions to your technical issues. Armed with this information, SEOs can more easily communicate with developers and developers can identify key processes that will enable them to build search-friendly code.

The Technical SEO track has been programmed by Vanessa Fox. Vanessa is cofounder of Jane and Robot, focused on helping developers build search-friendly architecture and weave it into their development processes. She is also a contributing editor at Search Engine Land and previously worked at Google where she built Google Webmaster Central.

If you want to dive further into technical SEO issues, be sure to stay for the Jane and Robot Developer Summit on Thursday October 8th. The summit will be held at the Google New York office. Attendance is free, but by invitation only. SMX attendees get priority for invitations, so read all the details and apply for an invitation today!

In addition to the technical track, we’ve put together a recommended itinerary for the rest of the program designed to guide developers or SEOs interested in technical issues:

Day 1 – October 5

SMX Boot Camp: For web developers who are new to search and SEO, we recommend that you go through ALL the SMX Boot Camp sessions on the first day to get a solid foundation of how search works. If you’re more experienced, then…

Duplicate Content Issues: The Search Engine Edition – What’s the best way to deal with duplicate content issues? In this session, search engine representatives offer direct advice including tips on the new canonical tag.

Ranking Tactics For Local Search – This session looks at cutting edge tactics that work to drive traffic from local listings, plus highlights research to predict where things may be going.

Maps, Maps, Maps! – This session looks at how the mapping & local seach services work from the three major search engines. Search representatives will share insights and tips for performing better.

Day 2 – October 6

Ecommerce Search Marketing Tactics – This session looks at a variety of tips and tactics to help retailers and ecommerce merchants do well in search results.

Ask The Search Engines: Best Practices Edition – In this session, search engine engineers and representatives share their most important takeaways and tips for those hoping to do better in traffic, plus there’s lots of time devoted to open Q&A.

Ask The SEOs – PowerPoint Free! Put your questions about SEO to our panel of experts and get answers about ranking and crawling issues.

Universal & Blended Search Opportunities – This session looks at how to closely monitor your paid search visitors, analyze what they do when visiting your site and how best to convert them toward your goals.

Day 3 – October 7 – Technical SEO Track

Diagnosing Technical SEO Issues – Site isn’t being indexed fully? Experience a huge drop in rankings or traffic? This session provides a step by step checklist to help developers or others diagnose site issues and ensure they’re following best technical practices in SEO.

Dealing With Domain Names, URLs, Parameters & All That Jazz – Subdomains or subdirectories? Are tracking parameters a problem for search engines? Keywords in the URL make a difference? How about the "level" of a page – is "deep" in a site bad? This session focuses on technical SEO questions of this nature and provides answers.

Pumping Up WordPress For SEO – WordPress is an incredibly popular blogging platform and CMS system. This session shows you how to quickly tune WordPress with plugins and settings to get the most out of technical SEO.

CSS, AJAX, Web 2.0 & SEO – This session looks CSS, AJAX and Web 2.0 dynamic design techniques that can cause search engine indexing and ranking issues, with solutions to consider.