SMX Theater Presentation Schedule: Oct. 5-6, 2009
All SMX attendees (All Access, Networking and Expo Pass – see what you get with each pass here) are invited to attend educational sessions from leading search marketing companies in the SMX Theater. Participating companies will present case studies, best practices and solution demonstrations. The schedule below tells you about the companies presenting and what they’ll discuss.
Remember, the SMX Theater is FREE to all attendees. Don’t miss the valuable presentations in the SMX Theater on the Expo Hall floor Monday, October 5 and Tuesday, October 6.
| Monday, October 5, 2009 | ||
|---|---|---|
| 12:00pm-12:20pm | ||
| 12:20pm-12:40pm |
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| 12:40pm-1:00pm |
Bruce will present a quick overview of new tools available for free at SEOTools.com, and their redesigned counterparts at SEOToolSet.com/beta/ | |
| 1:00pm-1:20pm | ||
| 1:20pm-1:40pm |
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| 1:40pm-2:00pm |
Paid and natural search each play unique roles in an integrated search strategy. Measuring and analyzing the performance of each – and how they impact each other – enables marketers to make more informed budget allocations and develop smarter marketing strategies. This presentation will look at the best methods for reporting and analyzing the impact that PPC and SEO have on an integrated search strategy, as well as ways that this information can be harnessed to improve overall search efficiencies and ROI.
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| 2:00pm-2:20pm |
Craig Danuloff share his actionable PPC analysis techniques that can improve your results next week. Learn how to find and use Impression Share, Quality Score and Search Queries. | |
| 2:20pm-2:40pm |
How do you quickly identify the true SEO Rockstars out of the hundreds of resumes that are hitting your inbox? We’ll walk through the best tips and tricks to ensure you can source the best SEO talent faster than your competitors. | |
| 2:40pm-3:00pm |
Marc Poirier, CMO at Acquisio, will be presenting the pay-per-click management software Acquisio SEARCH. Through a live demo, Marc will be covering the multiple easy-to-use applications that make up the Acquisio SEARCH platform. For example, attendees will see how they can quickly produce truly informative client-ready reports with the Report Builder, how they can easily create simple and highly effective bid rules using the unique Rule-Based Campaign Automation interface, and how they can increase productivity using the AdWords-like cross-engine Bulk Editor. Designed from the ground-up for agencies, Acquisio SEARCH’s advanced applications empower campaign managers by allowing them to spend less time building and launching campaigns across Google AdWords, Microsoft adCenter and Yahoo Search Marketing, and spend more time on strategy and intelligent campaign refinement. | |
| 3:00pm-3:20pm |
Intelligent search marketers are increasingly focusing on quality score as a means to reduce cost per click, improve click-through rates, and drive higher ROI. During this session, Marin Software will review key techniques to improve quality score, relevancy, and resulting traffic. Topics will include ideas and tips for optimizing campaign structure, creative testing, and expanding keywords and negatives. | |
| 3:20pm-3:40pm |
Michael Kahn will cut through the hype around Twitter and Facebook and highlight 12 tangible ways brands can engage consumers and grow sales using the social networks. Michael will give an overview of the importance of the channel and provide 12 real-life examples where brands have successfully utilized Facebook and Twitter to impact reputation, sales, customer service and brand perception. | |
| 3:40pm-4:00pm |
In this presentation you will gain insights into the key elements beyond keyword level phone tracking. You will learn how to leverage innovative phone tracking tools in order to forge stickier stakeholder relationships. We will demonstrate actionable techniques which provide competitive advantage in today’s economic climate. | |
| 4:00pm-4:20pm | ||
| 4:20pm-4:40pm |
All search marketers will agree that improving Quality Score is key to driving SEM results. All search marketers should also agree that while seemingly necessary, organizing all SEM data around Quality Score objectives does not always match up with overall business goals. eSearchVision is the only SEM technology provider in the industry to offer complete flexibility in account structures. With the ability to organize data according to business objectives, budget projections and more, eSearchVision’s technology frees search marketers from traditional Search Engine constraints. During this session, eSearchVision will provide a detailed overview of its smart SEM solution and the complete flexibility of one of its core features, Catalog Management. | |
| 4:40pm-5:00pm |
With the current climate, it is paramount you use strategies that work. The best way to decide where and how to spend your money in a profitable way is to study your competitors and learn from their mistakes. This presentation will explain how to get this strategic information, allowing you to do better than your competitors. | |
| 5:00pm-5:20pm | ||
| 5:20pm-5:40pm | ||
| 5:40pm-6:00pm | ||
| 6:00pm-6:20pm |
Are you getting the maximum profit out of your Google AdWords ad campaigns? PPC ad agency Clix Marketing finds that 95% of all campaigns can be improved – often dramatically. Come hear about the unique pay-for-performance business model – Clix fees grow only when your profit grows. | |
| 6:20pm-6:40pm |
It’s no secret that search engines favor domain names containing popular keywords. It’s no surprise that end users scrutinize URLs to determine which PPC ads or organic listings to click. So how can you be sure you’re leveraging domain names strategically? Discover the most effective domain-name strategies to improve your SEO performance and lower your SEM cost. | |
| 6:40pm-7:00pm | ||
| Tuesday, October 6, 2009 | ||
|---|---|---|
| Time | Theater A | Theater B |
| 10:00am – 10:20am | ||
| 10:20am – 10:40am |
The average salary for a non-technical sales professional with four years experience is $45,000 per year. When benefits, T&E, and training are added, the figure easily tops $60,000 per year. For senior sales staff or technical specialists, that figure can double. An effective sales professional might make 20 cold calls in a day and engage a quarter of them in an exploratory dialogue resulting in a sales lead. In contrast, a properly optimized website is accessible to millions of prospects, able to engage thousands of simultaneous page views, and can generate hundreds of sales leads in a single day. If a sales person is worth $5,000/month to generate a dozen quality sales leads — how much is a website worth that might generate hundreds? We’ll show you how you to obtain the sales results you want for a fraction of what you might think. | |
| 10:40am-11:00am | ||
| 11:00am-11:20am |
Learn how combining an SEM campaign with a Retargeting Display campaign can increase your overall conversions and drive more brand awareness. You will also learn how retargeting works for Display advertising and why it is important to use. | |
| 11:20am-11:40am |
Email marketing is one of the most powerful marketing tools available to all types of businesses. Your business can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money. Marketing via email is powerful, tricky, and can be easily abused. Please join iContact on October 6 at 11:20am in the SMX Theater to learn tips, tricks and secrets that will make it easy and powerful for your business to succeed with email marketing. | |
| 11:40am-12:00pm |
Transparency in search is a long-discussed problem for marketers that have been trying to gain clarity in order to best identify the true nature — or DNA — of search results. Despite, or because of the billions of sites indexed, solutions that best uncover the prized “long tail” of search have been obscure and elusive. In this session, Linkdex poses the question and introduces solutions. | |
| 12:00pm-12:20pm |
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| 12:20pm-12:40pm |
The Magic Hat Trick. Research, strategic execution and quality control. How to afford them today and why you better before it’s too late. | |
| 12:40pm-1:00pm |
Successful SEO relies on the right strategy, followed by optimally executing on a series of interdependent tactics. Invariably, marketers are misstepping on one of several interrelated onpage and offpage factors: your particular “Missing Link”, which causes all your SEO efforts to be sub-optimal. Come join the discussion on uncovering your company’s Missing Link, and what can be done to unite your series of organic search tactics into a holistic, successful SEO program. | |
| 1:00pm-1:20pm | ||
| 1:20pm-1:40pm |
PlaceLinks is a major supplier of Media Dashboard services to agencies and advertisers, providing analysis, optimization and publication of search and advertising results. We support high volume customers in measurable advertising worth $48 mil per year. Every day we monitor campaigns for our clients at over 30 different publishers covering not only search marketing but also interactive yellow pages, print campaigns and internet retail shopping portals. The speaker will share some of the opportunities in taking on a broader scope on media measurement and data integration. | |
| 1:40pm-2:00pm |
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| 2:00pm-2:20pm |
PRWeb provides a proven, reliable means to use news to drive traffic to your Web site. Customers have found that news releases optimized for search and social media have increased traffic by up to 50 percent and sometimes more. In this session we’ll take a look at a few case studies on users who have found success: • Malibu Boats: Launched a new product and increased traffic by 30 percent, obtained media coverage and saw sales leads stemming from their news release campaign for as long as six months after the news release. We’ll examine how Malibu Boats has effectively leveraged multi-media, like video, and SEO for success. • NETexponent: Issued a press release to drive traffic for a research survey the firm was conducting. Typically, NETexponent sees traffic increases of 50 percent, but after leveraging Twitter, saw week-over-week increases in traffic of an astonishing 400 percent. • Pizza Fusion: Pizza Fusion is a restaurant chain that grew from one shop to a franchise that opened 20 new stores in 14 states in their first year. The main tactic? PRWeb news releases – that helped lead to coverage on CNN, Entrepreneur Magazine and key trade publications. One franchise prospect noted that Pizza Fusion was “all over the Web.” We’ll review how they did it. | |
| 2:20pm-2:40pm | ||
| 2:40pm-3:00pm | ||
| 3:00pm-3:20pm | ||
| 3:20pm-3:40pm | ||
| 3:40pm-4:00pm | ||
| 4:00pm-4:20pm | ||
| 4:20pm-4:40pm | ||
| 4:40pm-5:00pm | ||
| 5:00pm-5:20pm | ||
| 5:20pm-5:40pm | ||
| 5:40pm-6:00pm | ||
| 6:00pm-6:20pm | ||
| 6:20pm-6:40pm | ||
| 6:40pm-7:00pm | ||
