SMX East Agenda At A Glance
October 4-6, 2010, New York City
See below for explanation of FOCUS & LEVEL notations.
Click on the session titles on this page to see full descriptions, moderator and speakers, or browse the agenda by day using the navigation below.
In-House SEO Exchange | Bruce Clay SEO Training | Google Analytics Training
Getting Killer ROI from Paid Search @ SMX East | Register Now
SMX Meet & Greet
Sunday, October 3 – 6pm to 7:30pm
Start your SMX East experience off right! Arrive early and join us for an informal evening reception with fellow attendees, speakers and invited guests. This event is open to All Access and Networking Pass holders.
Join us for the SMX East Meet & Greet at the Link Lobby Bar, located in the Sheraton New York Hotel & Towers, 811 7th Avenue.
Agenda At A Glance
Session
| Workshops @ SMX East – October 7, 2010 (additional registration fees apply) |
|||||
|---|---|---|---|---|---|
| Time | Workshop | ||||
| 8:00am | Breakfast & Registration | ||||
| 8:30am-5:30pm | Bruce Clay’s SEO Training | ||||
| 8:30am-3:00pm | In-house SEO Exchange | ||||
| 8:30am-5:00pm | Google Analytics Training | ||||
| 8:30am-3:30pm | Getting Killer ROI from Paid Search @ SMX East | ||||
In-House SEO Exchange | Bruce Clay SEO Training | Google Analytics Training
Getting Killer ROI from Paid Search @ SMX East | Register Now
Focus alerts you to the topic categories of each session:
- “SEO” sessions focus on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings.
- “PPC” sessions focus on generating traffic through paid search advertising, also called PPC (pay-per-click) or CPC (cost-per-click) advertising.
- “SEM” sessions are about issues applicable generally to search engine marketing (SEM), an umbrella term that covers both SEO and PPC.
Level indicates how much knowledge you need to benefit most from the session:
“ANY” sessions are suitable for those with any skill level in SEM. Beginners will understand what’s explained, but the sessions are also helpful to intermediate and advanced people.
"INTERMEDIATE" sessions are designed for those with working experience in search marketing. Don’t feel you’re intermediate level? If you’ve attended sessions in the SMX Boot Camp track, you’ll be better prepared for intermediate sessions.
“EXPERT” sessions are for experienced search marketing pros. These sessions assume a high level of knowledge and don’t stop to explain the basics.
Editorial & Sponsored Sessions
Most sessions at SMX are “editorial” ones, where speakers have been selected based on the quality of their content, and the session is organized by the SMX programming team. Editorial sessions do not have paid spots, where speaking slots are sold.
Sponsors & Partners Track sessions are paid speaking slots, where the content is produced by the sponsor themselves. These sessions are open to those with full conference passes and those with Expo Plus passes.
Solution Spotlights are brief paid introductions given by sponsors and exhibitors.
Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have any editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.