In-house SEO Exchange @ SMX East
New York City, October 7, 2010
All Day, Everywhere You Turn, It’s All In-house SEO
The only event designed by in-house SEOs for in-house SEOs
The In-house SEO Exchange is one full day that is 100% dedicated to in-house SEO and 100% of the speakers and attendees are in-house SEOs. This means that the types of challenges you face and the types of questions that you have can be discussed openly with people in the room. Attendees will build relationships and share solutions that you would normally only hear behind closed doors. Check out the agenda — it’s unlike any event you have ever attended!
How you’ll benefit from the In-house SEO Exchange:
The In-house SEO Exchange is intimate: Facilitated discussions keep the conversations moving and foster relationship building. All of the participants are in-house SEOs.
The In-house SEO Exchange is interactive: It’s called “exchange” for a reason – you are going to exchange ideas and learn practical solutions from people who have already experienced your challenges. Because attendees don’t sell services, the walls come down and you’ll get to talk to the people in the trenches who have already faced your challenges, found the solution and are happy to give you guidance.
The In-house SEO Exchange is about relationships: It is important to continuously build relationships in the SEO community. At the In-house SEO Exchange you’ll find in-house SEOs from big brands who face the same challenges as you do and who are eager to have peers and contacts to interact with outside of conferences.
The in-house SEO Exchange is all in-house SEO: All day, everywhere you turn you’re immersed in the in-house community who understands your challenges and has solutions they’ll freely offer.
You’ll meet these In-house SEO Speakers:
 Topher Kohan SEO Coordinator CNN.com |
 Michael Nguyen SEO Strategist Shopzilla & Bizrate.com |
 Janet Bartoli Manager, Global Search Marketing Lexis Nexis |
 Susan Bain SEO Manager Brady Corporation |
Why in-house SEOs can’t wait for this October 7 event:
It’s a safe haven for in-house SEOs – no vendors, no bloggers, no media, no consultants, and no sales pitches.
Everyone comes in with the “I’m going to share” mentality – which means you can ask specific questions and get candid answers that you won’t hear anywhere else.
You’ll meet other SEOs who understand your challenges and are eager to build the relationship and continue the conversation outside of conferences.
It’s the only event designed by in-house SEOs, exclusively for in-house SEOs.
Exchange Ideas with Industry Leaders:
Mingle with both big-name brands and small, below is just a sample of the brands that have attended in the past.
Agenda:
| 8:00 – 8:30 | Registration |
| 8:30 – 9:00 | Breakfast and Parameters for Success |
| 9:00 – 10:00 | Ah-Ha! Moments: SMX East Taken to the Next Level Group Discussion, facilitated by Jessica Bowman |
| 10:15 – 11:00 | Valuable Input from your In-house SEO Peers Moderator: Jessica Bowman |
| 11:00 – 12:00 | Links and Links Only Moderator: Jessica Bowman |
| 12:00 – 1:00 | Networking Lunch |
| 1:00 – 3:00 | SEO In-house Vault: Real SEO Strategies & Successes that you’re Not Discussing Publicly Group Discussion, facilitated by Jessica Bowman |
What Attendees are Saying:
Comments from surveys and emails to us after the event:
“The course was incredible and I can’t thank you enough!! If i could dream up the perfect SEO course to attend year after year this would be it!”
- Brian Ledis, Product Developer, Thompson Reuters
“In-house SEOs will benefit from the safe haven of this event so that we can share openly, get input from people who have been through their challenges and get several solutions from a room full of people who understand the unique challenges of in-house SEO.”
- Duane Forrester, Senior Program Manager, SEO – Microsoft/MSN
“The needs of search marketers doing SEO in-house are broader than the topics covered at most conferences. It’s not just about basic tactics: you also have to deal with organizational, political and process-related challenges. Insights into how to get past these hurdles often come from peers at other companies who either are or have been going through similar challenges. Having a day that is dedicated to enabling these conversations is priceless.”
- Olivier Lemaignen, Group Manager, Global Search Marketing – Intuit
“The small group atmosphere lets you tap into the collective intelligence of talented search marketing experts from across the internet. Moreover, by meeting and sharing with these
individuals, you have the opportunity to establish friendships and grow your network of resources – a HUGE plus for future conferences.”
- Attendee from SMX Advanced
Register now for In-house SEO Exchange @ SMX East 2010.
| Registration Options | Now to Sept. 10 |
Sept. 11 to Oct. 3 |
On-Site |
|---|---|---|---|
| When purchased with SMX East | $1,995 | $2,195 | $2,495 |
| When Purchase Separately | $795 | $895 | $995 |
* Requirements to Attend:
You must be willing to share your experiences, insights, lessons learned and contribute to the Exchange. You must be an in-house SEO professional to attend (not employed by a company offering search marketing services).
If you have any questions, please contact Jessica Bowman at 310-464-1736.
In-house SEO Exchange will be held on Thursday, October 7 at the Sheraton New York, the official SMX conference hotel. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.
About Jessica Bowman
Jessica Bowman is a leading advocate for in-house SEO and known for getting in-house SEO programs up and running quickly, systematically and profitably. She tells it like it is, with candid, realistic advice about SEO strategy, tactics, and implementation options.
Jessica Bowman is a leading advocate for in-house SEO and is known for getting in-house SEO programs up and running quickly, systematically and profitably. She tells it like it is, with candid, realistic advice about SEO strategy, tactics and implementation options.
Jessica comes from an IT background which gives her a different perspective than many search marketers on how to execute SEO by integrating it into existing systems and processes. Her diverse experience in project management, website usability and process analysis gives her the insight to ask the right questions in the right order to identify the best approach for implementing SEO at your company.
Now an SEO consultant, she specializes in helping companies implement SEO so that it becomes part of everyday business activities, whether you do SEO in-house or with an agency.
Jessica has a talent for figuring out what a company needs and what it doesn’t need, identifying where the focus should be, pointing out what isn’t worth the effort, and taking action to start maximizing a company’s SEO efforts. A long-time advocate of in-house SEO, Jessica leverages your existing resources and talent to produce the maximum return on SEO investment.
Identified as one of the industry’s top in-house SEOs by Natural Search Blog, Jessica has built in-house SEO programs for Yahoo! Inc., Enterprise Rent-A-Car and Business.com.
With 10 years of web experience and multi-million dollar successes in search engine marketing and website design, Jessica knows how to set the strategy, identify what needs to change on the site and within the organization, and motivate people to move forward and improve the bottom line.
Jessica graduated magna cum laude with a B.S. in Information Systems Management from Washington University, holds a B.A. in International Economics and Management from Hiram College, volunteers by working with refugees, has been featured in the SEO Bible and Marie Claire magazine, and plans to move to Europe… one day.
Register now for In-house SEO Exchange @ SMX East 2010.
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