Getting Killer ROI from Paid Search @ SMX East
October 7, 2010, New York City
Want to be a paid search rock star? This fun and insightful seminar will heavily focus on improving ROI in paid search campaigns.
To get there, we focus on a range of effective paid search optimization techniques. You’ll leave knowing tactics you can implement immediately to improve paid search campaign ROI. You’ll get professional feedback on your PPC campaigns; we’ll work hands-on with your account to provide it!
Come to eager to learn and you’ll walk leave with tactics you can plug into your campaigns immediately.
“Getting Killer ROI from Paid Search” sessions will focus on:
- Targeting effective keywords
- Writing killer PPC ad copy
- Designing landing page that maximize conversions
And there’s more! We’ll cover:
- Quality Score myths & urban legends
- Navigating & improving Quality Score
- Spying on PPC competitors
- Extracting ACTIONABLE data from reporting
- Offline & conversions – how to get the SEM credit!
- Paid search mobile advertising
- Bid management tool dos and don’ts
- Achieving killer ROI in paid search marketing campaigns
Your Host:
Page Zero Media’s Mona Elesseily
Mona is a PPC industry thought leader who’s published two books about Yahoo! and writes the “Paid Search” column on Search Engine Land. She is a frequent speaker at conference including Search Marketing Expo – SMX.
At Page Zero Media, she is actively involved in the management of key company accounts. She’s achieved measurable campaign performance improvements for large brands such as Capital One, Yahoo!, Cathay Pacific, Canadian Springs Water Company, AG Hair Cosmetics and Concert Properties.
Mona is currently on advisory boards for both Yahoo! Search Marketing and Acquisio Inc. For 6 years (2000 to 2006), she was on Vancouver’s International Internet Marketing Association board of directors. She is an industry connector and networks tirelessly at Canadian and US events in particular.
Mona holds a B.A. from Simon Fraser University as well as online marketing certifications. Prior to Page Zero, she had interactive agency experience and a career in certified financial planning.
Mona is based in Vancouver and enjoys activities like yoga and hiking.
Mona on twitter: @monaele
Register now for Getting Killer ROI from Paid Search @ SMX East 2010.
| Registration Options | Early Bird Now to Sept. 10 |
Sept. 11 to Oct. 3 |
On Site |
|---|---|---|---|
| When Purchased with SMX East | $1,995 | $2,195 | $2,495 |
| When Purchased Separately | $795 | $895 | $995 |
Seats are limited. Register today!
Getting Killer ROI from Paid Search will be held on Thursday, October 7 at the Sheraton New York, the official SMX conference hotel. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.
Raves for Mona Elesseily…
The insight you’ll get, and time and aggravation you’ll save, by attending are worth many times the price of admission. Take a look what past attendees have said:
“Mona is the best in the industry at making the complex very simple and practical. She is very approachable, funny and made sure we came out with tactics to implement right away. Mona’s focus on making landing pages convert is hands-on and invaluable. Don’t be shy – bring in your toughest challenges and you will get a lot more bang for your buck.”
- Nancy Peterson from HomeStars
“Mona Elesseily is truly a world-class presenter. She dazzles her audiences with deep knowledge of PPC and breath-taking insight that can change the game next day. If you really want to understand the driving forces behind the fastest growing advertising media in the world, pay-per-click, make sure you attend.”
- Lennart Svanberg, Internet Marketing Conference
“I have seen Mona speak at many prestigious internet marketing conferences. I have always been heavily impressed by her depth of knowledge & experience with pay-per-click (PPC) management, PPC management tools and the latest techniques & tactics. She openly shares useful and insightful information with her audience and is genuinely interested in motivating people to embrace advanced search marketing strategies. Her hand-on sessions are valuable and everyone gets hands-on practice”
- L Alexandre Brabant, eMarketing101.ca
Note: Getting Killer ROI from Paid Search @ SMX East will be held on Thursday, October 7 at the Sheraton New York, the official SMX East conference hotel. This session will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served. This session will end at approximately 3:30pm.
Register now for Getting Killer ROI from Paid Search @ SMX East 2010.
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