SMX East Theater Presentation Schedule
October 4-6, 2010, New York City
SMX Theater presentations will be held noon to 7PM on October 4
and 9:45am to 6pm October 5. No presentations October 6.
All SMX attendees are invited to attend educational sessions from leading search marketing companies in the SMX Theater. Participating companies will present case studies, best practices and solution demonstrations. The schedule below tells you about the companies presenting and what they’ll discuss.
Remember, the SMX Theater is FREE to all attendees, including 
pass holders. Don’t miss the valuable presentations in the SMX Theater on the Expo Hall floor Monday, October 4th and Tuesday, October 5th.
These full-length sessions are also open to all attendees, including pass holders. Attend these sessions in Room 1A03 to learn from these market leading companies:
Monday, October 4
1:45pm-3:00pm
Monday, October 4
3:45pm-5:00pm
Tuesday, October 5
10:45am-Noon
Tuesday, October 5
1:30pm-2:45pm
Tuesday, October 5
3:15pm-4:30pm
| Monday – October 4, 2010 | ||
|---|---|---|
| Time | Theater A | Theater B |
| 12:00pm-12:20pm | ||
| 12:20pm-12:40pm |
See the latest generation of Bruce Clay, Inc.’s powerful SEO tools! Designed for today’s global Internet market, the new SEOToolSet® v.5 offers multi-language support and an integrated suite of search engine optimization tools that includes project management, role-based users, and many robust features. Don’t miss this presentation by company founder and president, Bruce Clay, a search industry expert since 1996. | |
| 12:40pm-1:00pm |
Trends are changing, channels are emerging. Welcome to the world of Performance Marketing where search is only one of many channels and the amount of cross channel data is staggering. Do you have the knowledge of new opportunities, the skills to tackle them and the budgets to accommodate them? Join Marc Poirier, in this fast paced dynamic session to learn how the game is changing and what you can do to take advantage. | |
| 1:00pm-1:20pm |
Join Marin Software to learn how sophisticated search marketers are using Facebook Ads to drive downstream searches and conversions. In this informative session, Marin will highlight some of the ways that marketers can leverage their existing bidding, campaign management, and creative optimization skills to succeed in the world of paid advertisements on Facebook. Attendees will gain insight into best practices for micro-segmenting audiences and managing creative to maximize response and ROI. The session will also cover techniques for measuring the cross channel impact of Facebook ads and how to use this information to allocate spend to your social channels. | |
| 1:20pm-1:40pm |
The E-mail, Reputation and Presence Management (ERPM) category for small businesses is expected to grow from $460 million in 2008 to $3.1 billion in 2013.* Marchex helps you take advantage of this opportunity with Marchex Reputation Management, the first product of its kind designed specifically for small businesses. Marchex Reputation Management gives your small business customers a simple, yet powerful way to manage and improve their online reputations—and enables you to expand your product offering, build loyalty and generate more revenue. | |
| 1:40pm-2:00pm | Theaters A&B are dark for the first 20 minutes of the Covario Plus Session in room 1A03. |
|
| 2:00pm-2:20pm |
Time is of the essences when it comes to managing a business, which is why more and more companies are turning to the experts to take care of their Search Engine Marketing campaigns. During this discussion we will explore the options of using in-house resources versus outsourcing a company to manage it. When choosing an outside company, I will discuss what you should look for, how to make the best decision, and what tools should be in place in order for your campaign to be the most successful. | |
| 2:20pm-2:40pm |
Website Magazine’s briefing gets past the commentaries and into straight answers on how to market for the iPad today. Here’s how to use Apple’s new platform to start engaging all those early adopters. Take home a checklist so you can get ready and get into the action. | |
| 2:40pm-3:00pm |
You know that seasoned, knowledgeable SEO professionals are vital to successful online marketing strategies, but do you really know how to hire one, or become one, for that matter? Join Josh Gampel, VP of Staffing Services at Onward Search for a discussion about the best ways to hire for your senior level SEO opening and the best ways to find and get hired for that 6 figure SEO job. | |
| 3:00pm-3:20pm |
Analyzing search behavior to predict and plan for emerging consumer trends. | |
| 3:20pm-3:40pm |
In order to generate more awareness and gain more lift from their online businesses, while driving down cost-per-acquisition, large advertisers are now leveraging SEO and social media as an integrated form of “earned media.” In this Theatre Presentation, learn how a leading technology company repackaged its social media assets to drive fast and sustainable SEO results. | |
| 3:40pm-4:00pm | Theaters A&B are dark for the first 20 minutes of the Microsoft Advertising Plus Session in room 1A03. |
|
| 4:00pm-4:20pm |
The presentation will take an in-depth look at Quality Score to help attendees better understand how it’s calculated and the impact it can have on an account. Additionally, the presentation will look at the paid search campaign optimizations that can help improve Quality Scores to lower costs and drive more qualified traffic to advertisers’ sites. | |
| 4:20pm-4:40pm |
Keywords are usually considered the centerpiece of PPC, but by looking inside each keyword in your account you can dramatically improve your results. This session shows you how to mine search queries to save money, increase traffic, and drive up your profits. | |
| 4:40pm-5:00pm |
UBL President, Chris Travers describes the opportunities and risks associated with business listings as companies try to manage their identity as it appears on local search results, social networks and mobile devices. He illustrates examples of common errors made which can make companies vanish from results, and details the extent of listings errors online. | |
| 5:00pm-6:00pm | Theaters A&B are dark for the Keynote Address in the back of the Hall. |
|
| 6:00pm-6:20pm |
Learn how Yahoo! Search and Bing are coming together for advertisers and consumers as a powerful new choice in search. You’ll hear tips on how to best prepare for the transition, and have your questions answered by Yahoo! Search and Bing experts. | |
| 6:20pm-6:40pm |
Learn more about how premium generic domain names play an important role in big picture SEO strategies across the enterprise. Discover the real value of domain names and how to develop a domain name strategy to achieve your marketing objectives. Real world case studies provide insight and examples of how organizations are capturing and growing their market share through domain names. | |
| 6:40pm-7:00pm |
Undeniably the online space has changed the way in which marketers generate demand for their organization. Specifically, the tools and tactics marketers employ to reach their audience. Join Chris Baggott, Co-Founder and CEO of Compendium, to learn how marketers are leveraging corporate blogs and social networks to generate highly qualified leads. | |
| Tuesday – October 5, 2010 | ||
|---|---|---|
| Time | Theater A | Theater B |
| 10:00am – 10:20am |
Learn how Yahoo! Search and Bing are coming together for advertisers and consumers as a powerful new choice in search. You’ll hear tips on how to best prepare for the transition, and have your questions answered by Yahoo! Search and Bing experts. | |
| 10:20am – 10:40am |
Peter Panas, Director, Product Management and Search marketing is the reigning champion of online advertising providing performance marketers with responsive audiences who elicit true purchase intent. Over the years, however, search has matured into a highly concentrated marketplace that has become increasingly competitive and expensive. In addition, search only represents a subset of overall purchase intent, being limited to products and services people are searching for online. Marketers are increasingly not able to spend their budgets at a desirable ROI and are looking for alternatives to acquire new customers. | |
| 10:40am-11:00am | Theaters A&B are dark for the first 20 minutes of the Bing Plus Session in room 1A03. |
|
| 11:00am-11:20am |
Quality score is Google’s way of predicting and measuring the success of each keyword in your account. This session exposes the secrets of quality score and teaches you the specific steps that can drive down your cost-per-click while pushing your ads higher on every result page. | |
| 11:20am-11:40am |
Every day breaking industry news stories fuel countless social media conversations. Brafton’s Dan Morris will share case studies highlighting Custom News clients leveraging these conversations to drive social media engagement, organic search engine optimization and onsite conversion. | |
| 11:40am-12:00pm |
Eric Brown, Business Development Manager and For most retailers, Search Marketing is one of the most important tactics to acquire and retain customers. Incredibly, however, many Advertisers overlook simple Search Marketing basics that can have a measureable impact on sales. In this session, you will learn about the 5 most common mistakes in managing paid search campaigns. Take these 5 tips back to the office and you could help increase the ROI of your search marketing campaigns immediately! |
|
| 12:00pm-12:20pm |
What’s the best way to structure a team’s workflow that maximizes both efficiency and effectiveness? Learn what tools and tactics you can use to increase communication, collaboration and improve your Internet marketing campaign as a whole. | |
| 12:20pm-12:40pm |
How can I drive additional organic search traffic? How can I get in-depth competitor monitoring and analysis? How can I reduce my time spent on SEO by 30-40%? Use Intergrated Search Analytics for more overview and savings! | |
| 12:40pm-1:00pm |
Learn how to optimize your pay-per-click campaigns to get customers, not just clicks. Let your competitors waste their budgets on the bad clicks while you advertise on the clicks that convert. In this session, we will cover the best ways to structure your campaigns, monitor and tune your campaigns to deliver the best results for your online marketing budgets. We will also discuss the various methods of measuring the success of pay-per-click campaigns. | |
| 1:00pm-1:20pm |
Businesses optimize their websites and online marketing campaigns for search, trying to get as many customers as possible to their “front door” online, but what do the customers do once they get there? The majority of sites only offer a couple of engagement options for users – a contact form and a button to share on social networks – missing a huge opportunity to convert visitors into customers. We will introduce our new self-serve platform that will help businesses optimize their online marketing investment by bringing more customers past the “front door” and engaging them in real conversations. | |
| 1:20pm-1:40pm | Theaters A&B are dark for the first 20 minutes of the FOX Audience Networking Plus Session in room 1A03. |
|
| 1:40pm-2:00pm |
What if you could instantly eliminate 95% of the garbage link opportunities out there? Instead of thinking you need 10,000 links to win, what if someone could show you the 50 that matter? What if you were given a personalized map that shows you the best links for your website as well as the ones you should avoid? Imagine knowing where you are and how far you’ve come. Imagine seeing the finish line and knowing that every step you take makes a difference. You’d no longer be on a treadmill, you’d be running a race you could win. AdGooroo’s Link Insight will show you the way! | |
| 2:00pm-2:20pm |
Emailvision will introduce the importance of Email Marketing and synergy with Search. Bertrand will deliver Return on Investment figures and present “7 rules for success”, with customer examples who achieved 25% of their online revenues through Email Marketing. | |
| 2:20pm-2:40pm |
The opportunities for keyword expansion, localization, and other techniques for expanding a successful search marketing program are growing every day. The search engines themselves continue to offer improved free tools and services to help marketers expand their programs, enhance negative lists, or test different creatives or match types. However, without an effective bid management system in place, the only thing that may expand is the cost instead of the benefit. This talk will discuss how bid management, which includes optimization as well as testing, is a necessary foundation for paid search program expansion. | |
| 2:40pm-3:00pm |
Search marketers are always looking for the next thing in paid search. While recently a host of bid management and cross-network management tools have emerged, fundamentally the gap for most search marketers is time and expertise. The emergence of the crowdsourcing business model (leveraging the wisdom of many people working on a problem with a defined incentive) provides a new mechanism to bridge this gap. Crowdsourcing is giving small- and medium-sized businesses unprecedented access to expertise they otherwise would have had to hire expensive consultants or learn the skills themselves. | |
| 3:00pm-3:20pm |
Learn how Yahoo! Search and Bing are coming together for advertisers and consumers as a powerful new choice in search. You’ll hear tips on how to best prepare for the transition, and have your questions answered by Yahoo! Search and Bing experts. | |
| 3:20pm-3:40pm |
Pay-per-click campaigns can drive huge amounts of traffic to your website, however there are big differences in how you should optimize PPC campaigns displayed on search advertising networks versus e-commerce marketplaces such as eBay. During this presentation, Mitch Gross, AdCommerce Business Manager will go through the top 10 tips of how to increase qualified traffic to your e-commerce site using eBay’s new pay-per-click advertising solution. | |
| 3:40pm-4:00pm |
With all the buzz around “Social Marketing”, companies are eagerly jumping into this relatively new media with nothing more than curiosity and a meager budget. In a space where relationships are formed and brands are transformed – marketers should not take this opportunity lightly. Whether the goal is to build your brand, attract customers or simply raise awareness, this new and quickly evolving channel means trial and error and misuse for many. Don’t let these mistakes sabotage your social marketing efforts. | |
| 4:00pm-4:20pm |
With the tandem growth of local search sites and mobile apps for those sites, site owners are better able to capitalize on ad revenue moving from print to online. With the buzz in local search at an all time high, learn what Web 2.0 guru Gary Vaynerchuk predicts will offer a ‘trillion dollars in ad revenue that is going to leak down to all the hyper, local, super nichey-niche-niche opportunities.” Learn how to rake in search traffic and cash in on local search. | |
| 4:20pm-4:40pm |
If you have ever asked yourself: - How do I measure the ROI of my on-page and off-page optimization? - How do I uncover my competitors tactics AND the results they are achieving through the same? - What is my “share of voice” and how is it changing? - How can I improve my traffic WITHOUT ranking increases? Attend this quick paced presentation to see how you can answer these and more questions easily by leveraging SEO Analytics. | |
| 4:40pm-5:00pm |
Both clinical research and the experience of practical online marketers have demonstrated beyond doubt that online trust indicators – when recognized by the consumer – give a serious boost to time on site, pages visited, and ultimately conversion. Now the trust battle is moving upstream into the search arena and forward-looking site operators are realizing that they can gain more traffic in addition to increasing conversion rates among existing visitors. We will demonstrate the real-world improvements as measured using heat maps and A/B split testing, explain how this phenomenon aligns with other well understood online behaviors, and reveal specific techniques for improving clicks and staying off black lists, in both traditional search and comparison shopping environments. | |
| 5:00pm-5:20pm |
You work tirelessly to optimize your site and content so that it attracts and converts visitors. You do so in the hopes that the leads you generate are the right ones, and are valuable to your company. But do you know which visitors to your website are converting to the highest revenue? Are you leveraging social media and if so, how do you measure your online marketing ROI? | |
| 5:20pm-5:40pm | ||
