SMX East Agenda – Tuesday, September 13, 2011 – Expo Hall Hours: 12:00pm – 6:15pm
| Time | SMX Boot Camp Track | The Big Picture Track | Enterprise & In House Track | Best of SMX Advanced Track | Sponsors & Partners Track |
| 7:30am-9:00am (1 hr 30 min) |
Breakfast & Registration | ||||
| 9:00am-10:15am (1 hr 15 min) |
SMX Boot Camp: Keyword Research & Copywriting For Search Success Focus: All  |
Which Way Google? Focus: SEM  |
Enterprise PPC Focus: PPC  |
Google Survivor Tips Focus: SEO |
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| 10:15am-10:45am (30 min) |
Refreshment Break | ||||
| 10:45am-Noon (1 hr 15 min) |
SMX Boot Camp: Link Building Fundamentals Focus: All |
The Great Correlation vs. Causation Debate Focus: SEO |
Enterprise SEO Focus: SEO |
What Every Paid Search Marketer Needs To Know About Google +1 Focus: PPC |
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| Noon-1:45pm (1 hr 45 min) |
Lunch sponsored by
Lunch & Expo Hall Time
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| 1:45pm-3:00pm (1 hr 15 min) |
SMX Boot Camp: Paid Search Fundamentals Focus: PPC |
Panda-Proofing Your Content Focus: SEO |
In-house PPC Pitfalls: Vendors, Data, Communication Focus: PPC |
Hard Core Local SEO Tactics Focus: SEO |
Search, Social & Mobile – Top Trends To Budget For In 2012   What’s this? |
| 3:00pm-3:45pm (45 min) |
Refreshments & Expo Hall Time | ||||
| 3:45pm-5:00pm (1 hr 15min) |
SMX Boot Camp: Search Engine Friendly Web Design Focus: SEO |
No Session | In-House SEO Operations: How Things Get Done Focus: SEO |
Use Searcher Personas To Connect SEO To Conversion Focus: SEO |
The Future of Search – Search + Social + … 
What’s this? |
| 5:00pm – 6:15pm (1 hr 15 min) |
Expo Hall Reception  Sponsored by 
The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with market-leading solution providers. See all the exhibitors and sponsors here. |
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| 6:15pm-7:00pm (45 min) |
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SMX East Agenda – Wednesday, September 14, 2011 – Expo Hall Hours: 9:45am – 4:00pm
| Time | Social & Vertical Search Track | The Big Picture Track | Technical SEO Track | Paid Search Track | Clinic Track |
| 7:30am-9:00am (1 hr 30 min) |
Breakfast & Registration | ||||
| 9:00am-9:45am (45 min) |
A Keynote Conversation With Eli Pariser Focus: All |
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| 9:45am-10:45am (1 hr) |
Refreshments & Expo Hall Time | ||||
| 10:45am-Noon (1 hr 15 min) |
Facebook, Twitter & SEO Focus: SEO |
PPC & SEO: Can’t We All Just Get Along? Focus: SEM |
Duplication, Aggregation, Syndication, Affiliates, Scraping, and Information Architecture Focus: SEM |
Best Practices For Paid Search Testing Focus: PPC |
Are You Ignoring Display Advertising? If So, Are You Crazy?  What’s this? |
| Noon-1:30pm (1 hr 30 min) |
Lunch sponsored by
Lunch & Expo Hall Time
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| 1:30pm-2:45pm (1 hr 15 min) |
Up Close With Google+ and Google +1 Focus: SEO |
Discussion: Will Retargeting & Remarketing Become Too Creepy? Focus: PPC |
Schema.org, Rel=Author & Meta Tagging For 2012 Focus: SEO |
Best Practices With adCenter For Bing & Yahoo Focus: PPC |
Consumer Engagement Driven Search Management  What’s this? |
| 2:45pm – 3:30pm (45 min) |
Refreshments & Expo Hall Time | ||||
| 3:30pm-4:45pm (1 hr 15 min) |
Ecommerce & Retail Search Marketing Tactics Focus: SEM |
The Current State Of Personalized Search Focus: SEO |
Real Answers For Technical SEO Problems Focus: SEO |
Best Practices with AdWords Focus: PPC |
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| 4:45pm-5:00pm (15 min) |
Refreshment Break | ||||
| 5:00pm – 6:15pm (1 hr 15 min) |
Facebook Ads, Meet Search Ads Focus: PPC |
Extreme Makeover, The SEO Edition Focus: SEO |
Making Data From Google Webmaster Central & Bing Webmaster Tools Actionable Focus: SEO |
How To Create Great Text Ads Focus: PPC |
SEO Site Clinic 1 Focus: SEO |
| 9:00pm-11:00pm (2 hrs) |
 
Sponsored by:
Join us for SMX After Dark and support the Greater NYC chapter of Susan G. Komen for the Cure breast cancer research foundation. We’ll have an open bar, food, raffle, and the opportunity to meet internet marketers from around the world! Buy your ticket when you register for SMX or a Workshop. Or click here to register and make your $50 donation. All money from your donation for charity. Thanks Covario for sponsoring. Do good! Have fun! Learn more at our In-Person Networking page. |
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