8:00am-9:00am
(1 hr)

Breakfast & Registration

9:00am-10:15am
(1 hr 15 min)

SEO Track

Pagination & SEO (#smx #31A)
What’s the best way to implement complex, paginated sites for effective indexing and ranking? It may not be using conventional wisdom, despite what Google has said to the contrary. Come hear our panelists discuss controversial, but undeniably effective ways to use the rel=canonical and noindex tags and other ways to emphasize (or diminish) the importance of pages within your site.

Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)

Q&A Moderator: Simon Heseltine, Director, AOL Inc. (@simonheseltine)

Speakers:

Richard Chavez, Sr. Director, SEO, PM Digital
Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Maile Ohye, Senior Developer Programs Engineer, Google Inc. (@maileohye)

Analytics & Conversion Track

Video Search Success Stories (#smx #31B)
YouTube is the leading online video destination, which makes it in turn the leading video search engine (and by some measures, the second or third search engine overall). So it’s a given you’ll want to have search optimized videos on YouTube – but don’t stop there. There are many other opportunities for marketers seeking to touch customers via online video. This session offers case studies, tips and tactics for gaining the most leverage from your online video assets.

Moderator: Chris Silver Smith, President, Argent Media (@si1very)

Q&A Moderator: William Leake, CEO, Apogee Results (@marketing_bill)

Speakers:

Kristjan Hauksson, Director of Search & Online Communications, Nordic eMarketing (@optimizeyourweb)
Arnie Kuenn, President, Vertical Measures (@ArnieK)
Jeff Martin, Director of Search Marketing, TouchStorm (@Jeff_Martin)
Manny Rivas, Online Marketing Account Manager, aimClear (@mannyrivas)

Paid Search Track

Cousins To Paid Search: Display, Contextual, All In The Family (#smx #31D)
While the search engines are best known for the text ads they display on search result pages, they also offer a wide variety of other ad formats (display, video etc.) that are displayed on thousands of partner sites all over the web. These ad formats can be targeted, and can significantly extend the reach of a search marketing campaign, all using the familiar tools.

Moderator: Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)

Q&A Moderator: Joseph Kerschbaum, Vice President of Client Services, Clix Marketing (@joekerschbaum)

Speakers:

Antony Chen, Senior Product Manager of Advertisting Solutions, Yahoo
Kevin Lee, CEO, Didit (@kevin_lee_QED)
Frost Prioleau, CEO, Simpli.fi (@phrossed)
Chris Sukornyk, CEO, Chango (@sukornyk)

SoLoMo Track

The SoLoMo Landscape (#smx #31C)
For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era of “SoLoMo” – the intersection of social, local and mobile, and if your marketing strategy isn’t in alignment with this megatrend you’ll be missing out on huge opportunities. This session looks at the big trends and changes being ushered in the age of SoLoMo.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence (@gsterling)

Q&A Moderator: Marty Weintraub, CEO, aimClear (@aimclear)

Speakers:

Siva Kumar, CEO, TheFind, Inc (@siva_v_kumar)
Gib Olander, Vice President of Market Development, Localeze (@golander59)
Gregg Stewart, President, 15miles (@greggstewart)

Clinic Track

PPC Tune-Up Clinic With The SMX Mechanics (#smx #31E)
Just like your favorite old car, PPC campaigns can use a tune-up every now and then to keep them running well. In this hands-on clinic, our certified (and certifiable!) SMX PPC Mechanics will offer you their best expert advice on your PPC ads, bidding tactics, or anything else on your mind. Bring your toughest PPC questions! Based loosely on the hilarious jovial NPR radio show, Car Talk, this session is guaranteed to be as fun as it is informative!

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Speakers:

Rick Galan, Director of Paid Search Marketing, Mercent (@RickGalan(Q&A Speaker)
Brad Geddes, Founder, Certified Knowledge (@bgtheory(Q&A Speaker)
Andrew Goodman, President, Page Zero Media (@andrew_goodman(Q&A Speaker)
Barb Young, President, PPC Strategies (@ppcstrategies(Q&A Speaker)

10:15am-10:30am
(15 min)

Refreshment Break

10:30am-11:45am
(1 hr 15 min)

SEO Track

Link Building: Why You’re Doing It Wrong (#smx #32A)
Face it: even though link building is one of the most important things you can do to achieve search engine visibility, it’s also one of the most mind-numbingly boring SEO tasks. And the truth is, most link building “best practices” are either wrong or don’t work anymore. In this session, our panelists skewer some link building sacred truths and share techniques that actually work, rewarding you with more than a pounding headache.

Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos)

Q&A Moderator: Arnie Kuenn, President, Vertical Measures (@ArnieK)

Speakers:

Jenny Halasz, Director, Search Acquisition Strategy, Nine by Blue (@jennyhalasz)
Byrne Hobart, Co-Founder & CEO, Digital Due Diligence (@byrneseyeview)
Rae Hoffman-Dolan, CEO, Sugarrae SEO Firm

Analytics & Conversion Track

The Hidden Treasures Within Google Analytics (#smx #32B)
All analytics packages come with dozens, if not hundreds of reports that slice, dice and segment countless variables, all purporting to offer comprehensive metrics about the performance of your search marketing campaign. While many of these reports are great, you can often get much deeper insights – and “ah-ha” takeaways – from lesser known or even undocumented reporting options. Speakers in this session show you how to tap into these undiscovered gems.

Moderator: Matt McGee, Executive News Editor, Search Engine Land (@mattmcgee)

Q&A Moderator: Max Thomas, President, Thunder SEO (@thundermax)

Speakers:

Annie Cushing, Director of Analytics, BlueGlass (@AnnieCushing)
Adrian Vender, SEO Manager and Analytics Consultant, Cardinal Path (@adrianvender)
Adam Ware, CEO, SwellPath (@wheresitworking)

Paid Search Track

Remarketing & Retargeting: The New Behavioral Ads (#smx #32D)
Some call it retargeting; others call it remarketing, but if you aren’t doing it you’re squandering both money and opportunity to build stronger relationships with your customers. Retargeting involves understanding user intent via search, and then subsequently advertising to each individual with a combination of search, display or other online ads beyond search, reinforcing your messaging and increasing the likelihood of conversion. Sounds complicated, but recent developments have made it relatively easy to launch and run remarketing campaigns. Our panelists show you how.

Moderator: Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)

Q&A Moderator: Marty Weintraub, CEO, aimClear (@aimclear)

Speakers:

William Leake, CEO, Apogee Results (@marketing_bill)
Bibi Mukherjee, Founder, Curve Trends Marketing (@wookiesam)
Alan Osetek, President, Resolution Media
Chris Sukornyk, CEO, Chango (@sukornyk)

SoLoMo Track

Doing Offers Right (#smx #32C)
Groupon popularized social offers, but now just about everyone has gotten into the game. Social offers can be a boon for merchants, but they can also be disastrous if not implemented properly. This session explores the mechanics of offers, when they’re appropriate for a business (and when not) and who the key players are, with plenty of time for Q&A about this burgeoning new channel for marketers.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence (@gsterling)

Q&A Moderator: Lisa Williams, President, MEDIA forte marketing (@mediafortemktg)

Speakers:

Danny Dover, Senior SEO Manager, AT&T Interactive (@DannyDover)
Dan Hess, CEO, Local Offer Network
Prashant Puri, Co-Founder, AdLift.com (@puriprashant)

Clinic Track

SEO Site Clinic 2 (#smx #32E)
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.

Moderator: Rhea Drysdale, Co-Founder & CEO, Outspoken Media, Inc. (@rhea)

Speakers:

Aaron Friedman, SEO Strategiest, Resolution Media
Aaron Kronis, Sr. SEO & Social Media Analyst, Portent, Inc

11:45am-12:45pm
(1 hr)
Lunch sponsored by
Sponsored by aimClear


Lunch
12:45pm-1:45pm
(1 hr)

SEO Track

Ask The Search Engines (#smx #33A)
In this session, you can ask questions and get direct answers from engineers from Google, Bing and Blekko about crawling, indexing, ranking and other organic search issues.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)

Q&A Moderator: Jeff Martin, Director of Search Marketing, TouchStorm (@Jeff_Martin)

Speakers:

Duane Forrester, Sr. Product Manager, Bing (@DuaneForrester(Q&A Speaker)
Tiffany Oberoi, Software Engineer, Google (@tiffanyoberoi(Q&A Speaker)
Rich Skrenta, CEO, Blekko (@skrenta(Q&A Speaker)

Analytics & Conversion Track


Solution Spotlight by SEMrush (12:45-12:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Beyond Rankings: Actionable SEO Reports Your Boss Will Love (#smx #33B)
Still doing search ranking reports for your boss or clients, even though you personally think they’re useless? Or maybe you’re not doing them, but you’re still looking for new ways to show that your SEO campaigns are working. In this session, learn new ways to mine and combine data to create reports that focus on what really matters most to your boss or clients, and provide a path for future SEO work.

Moderator: Matt McGee, Executive News Editor, Search Engine Land (@mattmcgee)

Q&A Moderator: Annie Cushing, Director of Analytics, BlueGlass (@AnnieCushing)

Speakers:

Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Max Thomas, President, Thunder SEO (@thundermax)
Marty Weintraub, CEO, aimClear (@aimclear)

Paid Search Track

Ask The Paid Search Reps (#smx #33D)
Google has famously written that to be a paid search advertiser, “all that’s needed is five minutes and a credit card.” While technically true, anyone who’s embarked on even a basic paid search campaign knows that you need to spend a lot of time, and in many cases a lot of money to be truly successful. And with Google, Microsoft and other ad networks continually rolling out new features and ad quality requirements, it’s difficult to keep up. In this session, you’ll have the opportunity to put questions directly to representatives from the major search ad networks about their paid search programs.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Moderator: Tim Mayer, Vice President, Marketing, ShopAtHome.com (@timmayer)

Speakers:

Allan Chuate, Regional Manager, Search Strategy, Yahoo! (Q&A Speaker)
Rathna Sharad, Group Product Planner, AdCenter, Microsoft (@rathnas(Q&A Speaker)
Frederick Vallaeys, Product Evangelist, Google (@fvallaeys(Q&A Speaker)

SoLoMo Track

There Is No “National” Commerce: All Sales Are Local (#smx #33C)
Online retail is huge, but still amounts to less than 10% of all sales. And even if you’re a strictly online retailer, you’re competing against local merchants. So regardless of whether you’re a big-box retailer operating in multiple cities, or a small business or service provider, you need to “think local” to be successful in reaching your target customers.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence (@gsterling)

Q&A Moderator: Gregg Stewart, President, 15miles (@greggstewart)

Speakers:

Jeff Campbell, Co-Founder, Resolution Media (@CJeffCampbell)
William Leake, CEO, Apogee Results (@marketing_bill)
Miten Sampat, VP of Product Strategy, Quova
Jon Schepke, President, SIM Partners (@etownkid)

Clinic Track

Link Building Clinic (#smx #33E)
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.

Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos)

Speakers:

Rae Hoffman-Dolan, CEO, Sugarrae SEO Firm
Julie Joyce, Owner, Link Fish Media (@juliejoyce(Q&A Speaker)

1:45pm-2:00pm
(15 min)

Refreshment Break

2:00pm-3:00pm
(1 hr)

SEO Track

Ask The SEOs (#smx #34A)
In this no-holds-barred, all-questions-welcomed session, you’ll get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)

Q&A Moderator: Michael Martin, Senior SEO Strategist, Covario (@googleandblog)

Speakers:

Alex Bennert, In House SEO, Wall Street Journal (@seosylph(Q&A Speaker)
Greg Boser, SVP of Search Services, BlueGlass Interactive, Inc. (@GregBoser(Q&A Speaker)
Bruce Clay, President, Bruce Clay, Inc. (@bruceclayinc(Q&A Speaker)
Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox(Q&A Speaker)
Rae Hoffman-Dolan, CEO, Sugarrae SEO Firm

Analytics & Conversion Track

NO SESSION

Paid Search Track

Ask The Paid Search Buyers (#smx #34D)
Imagine sitting down with the internet’s equivalent of legendary advertising “mad men” David Ogilvy, Leo Burnett, Mary Wells… Now imagine asking them to describe the secrets of their success – how they create brilliant ads out of a few scant words and calls to action, how they entice searchers to buy with carefully crafted landing pages and appealing “information scent.” Finally, imagine asking them to reveal the tactics and strategies they use when scrapping with sharp-elbowed competitors and strictly-business search engines so they can keep costs low and profits high. Now, stop imagining! And come to this session where you can ask these (and your) questions with some of the most successful paid search marketers working in the industry today.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Moderator: Brad Geddes, Founder, Certified Knowledge (@bgtheory)

Speakers:

Jeff Ferguson, CEO, Fang Digital Marketing (@fangdigital(Q&A Speaker)
Rick Galan, Director of Paid Search Marketing, Mercent (@RickGalan(Q&A Speaker)
Elizabeth Marsten, Director of Search Marketing, Portent Interactive
Barb Young, President, PPC Strategies (@ppcstrategies(Q&A Speaker)

SoLoMo Track

Mobile Search Ads (#smx #34C)
Haven’t done mobile search ads yet? You’re missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has said that “mobile will be a larger business than the PC-Web,” likely a primary reason Google recently spent $750 million to acquire mobile advertising network AdMob. This session looks at mobile paid search opportunities and how search marketers can get ahead of this tsunami of opportunity.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence (@gsterling)

Q&A Moderator: Chris Silver Smith, President, Argent Media (@si1very)

Speakers:

Bill Dinan, President, Telmetrics (@Telmetrics)
Dennis Glavin, Director of Product Management, Mobile & Local, Microsoft (@dennisglavin)
Craig Hagopian, Chief Marketing Officer, xAd (@xADinc)
Barnaby Pierce, Head of Mobile Search, Google

Clinic Track

Social Media Clinic (#smx #34E)
Got questions about how to deal with Twitter, Facebook, Digg or other social media sites? We’ve got experts on hand ready to take specific questions from the audience.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Speakers:

Neal Rodriguez, Managing Director, Shovecom LLC
Amy Vernon, Vice President of Strategy, Hasai Inc. (@amyvernon)
Ross Weale, Director, Audience Development, Martha Stewart Living Omnimedia