SMX East 2012 Agenda At-A-Glance

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SMX East Agenda – Tuesday, October 2, 2012 – Expo Hall Hours: 12:00pm – 6:00pm

Time	SMX Boot Camp Track	SEO Track	Local & Mobile Track	Paid Search Track Sponsored by:	Plus Session Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	SMX Boot Camp: Keyword Research & Copywriting For Search Success Focus: All	What SEO Performance Metrics Are Truly Important? Focus: SEO	Meet Siri: Apple’s Google Killer? Focus: SEM	Pumping Up Your Flabby PPC Pecs Focus: PPC	Worries of Digital Marketers & What They Are Doing About Them: A Panel Discussion What’s this?
10:15am-10:45am (30 min)	Refreshment Break
10:45am-Noon (1 hr 15 min)	SMX Boot Camp: Link Building Fundamentals Focus: All	What SEO Technical Metrics Are Truly Important? Focus: SEO	Looking Ahead: Local Search In 2013 Focus: SEO	The Optimal Conversion Recipe: Search, Display & Retargeting Focus: PPC	Bing Ads: The Next Evolution in Search Advertising What’s this?
Noon-1:30pm (1 hr 30 min)	Lunch & Expo Hall Time Sponsored by				Presenting Blueprint From Vanessa Fox: Search Analytics Made Easy (12:15-1:15) What’s this?
1:30pm-2:45pm (1 hr 15 min)	SMX Boot Camp: Paid Search Fundamentals Focus: PPC	Google Bought A Zoo: Surviving Penguins, Pandas & Other SEO Beasts Focus: SEO	Being Found Through Mobile Apps Focus: SEM	PPC Analytics: Crunching Your Own Data Focus: PPC	International vs. Domestic SEO – What’s Similar, Different And The Challenges Of Both What’s this?
2:45pm – 3:30pm (45 min)	Refreshments & Expo Hall Time
3:30pm-4:45pm (1 hr 15 min)	SMX Boot Camp: Search Engine Friendly Web Design Focus: SEO	SEO Beware: Black Hat Tactics To Avoid & Be Wary Of Focus: SEO	How To Play In The Exploding Mobile Ads Universe Focus: PPC	PPC Analytics: Competitor Analysis Focus: PPC	Link Building In A Post-Penguin World That Works Like Crazy What’s this?
4:45pm-6:00pm (1 hr 15 min)	Expo Hall Reception The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with market-leading solution providers. See all the exhibitors and sponsors here. What’s this?
6:00pm – 7:00pm (1 hr)	Sponsored by What’s this? Evening Forum With Danny Sullivan

SMX East Agenda – Wednesday, October 3, 2012 – Expo Hall Hours: 10:00am – 4:00pm

Time	Social Media Track	Issues & Tactics Track	Semantic SEO Track	SMX Advanced Track	Plus Session & Clinic Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-10:00am (1 hr)	Keynote Conversation: John Borthwick – Founder & CEO, Betaworks
10:00am-10:45am (45 min)	Refreshments, Expo Hall & SMX Theater Opens
10:45am-Noon (1 hr 15 min)	Getting Ahead With Google+ Focus: SEM	Do Not Track, Do Not Cookie: How To Handle Government Pushback On Digital Marketing Focus: SEM	Schema 101: Why The New Meta Data Matters Focus: SEO	The Mad Scientists Of Paid Search Focus: PPC	Building a Successful SEO Team What’s this?	Evolving Paid Search What’s this?
Noon-1:30pm (1 hr 30 min)	Lunch & Expo Hall Time Sponsored by
1:30pm-2:45pm (1 hr 15 min)	Tuning Up Your Twitter Tactics Focus: SEM	What’s Your Personas-ality? Focus: All	Schema 201: Real World Markup For Success Focus: SEO	iConvert: Landing Pages & Conversion In A Smartphone & Tablet World Focus: PPC	A How-To On Complementing Your Existing Search Programs (and beyond) With Display What’s this?	Richer Tools For Targeting: Search And Display What’s this?
2:45pm – 3:30pm (45 min)	Refreshments & Expo Hall Time
3:30pm-4:45pm (1 hr 15 min)	Getting Liked & Shared On Facebook Focus: SEM	Finding & Succeeding With A Search Marketing Agency Focus: All	From Authorship To Authority: Why Claiming Your Identity Matters Focus: SEO	Pagination & Canonicalization For The Pros Focus: SEO		DoubleClick Search: The Power Of Platform For The Next Step In Search Marketing Management What’s this?
4:45pm-5:00pm (15 min)	Refreshment Break
5:00pm – 6:15pm (1 hr 15 min)	The New Facebook Ads Focus: PPC	Is Your Search Marketing Career Optimized? Focus: All	Direct Answers & The Knowledge Graph: Friend Or Foe? Focus: All	Breaking The Speed Limit: Faster Sites Win! Focus: All	Google Analytics Clinic Focus: All	Winning The Moments That Matter With Local, Social And Mobile Strategies What’s this?
9:00pm-11:00pm (2 hrs)	Sponsored by: Join us for SMX After Dark, the annual networking charity event at SMX East! You’ll enjoy an open bar, snacks and an evening of networking with internet marketers from around the world! Last year the SMX community donated $11,000 to Susan G. Komen for the Cure. All, 100%, every penny of your $50 donation goes to charity. The good people at Covario pay for all of the entertainment, food and bevies. After Dark 2012 will take place at one of the best rooftop lounges in Midtown – XVI Lounge (251 W 48th St, 16th Floor, NY 10019). Note: The charge for SMX After Dark is $50 and is not included with any SMX ticket. After Dark tickets can be purchased separately during the registration process. Learn more at our In-Person Networking page.

SMX East Agenda – Thursday, October 4, 2012

Time	SMX Summit	Content Track	Vertical Track	Enterprise & In House Track	Clinic Track
8:00am-9:00am (1 hr)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	Conversation: Is There Really “Advanced” Link Building? Focus: SEO	Beyond The Google AdWords Tool: Advanced Keyword Research Tactics Focus: PPC	Going Viral On YouTube Focus: SEM	Maximizing Enterprise SEO Focus: SEO	PPC Tune-Up Clinic With The SMX Mechanics Focus: PPC
10:15am-10:45am (30 min)	Refreshment Break
10:45am-Noon (1 hr 15 min)	Conversation: Where’s SEO Going in 2013? Focus: SEO	The New “Killer” Content Focus: SEO	YouTube Words: Tying Your PPC Campaigns To YouTube Focus: PPC	Maximizing Enterprise SEM Focus: SEM	Social Media Clinic Focus: SEM
Noon-1:00pm (1 hr)	Lunch Sponsored by
1:00pm-2:15pm (1 hr 15 min)	Conversation: Where’s Paid Search Going in 2013? Focus: PPC	How To Use Search Marketing As A Force For Positive Social Change Focus: SEO	Google Shopping Goes Pay-For-Play: Lessons & Learning So Far Focus: SEM	In-House PPC: Organizational PPC Challenges & Solutions Focus: PPC	Link Building Clinic Focus: SEO
2:15pm-2:30pm (15 min)	Refreshment Break
2:30pm-3:30pm (1 hr)	No Session	Content Clinic Focus: SEO	Q&A: The New Google Shopping Focus: All	In-House SEO: Organizational SEO Challenges & Solutions Focus: SEO	SEO Site Clinic Focus: SEO