8:00am-9:00am
(1 hr)

Breakfast & Registration

9:00am-10:15am
(1 hr 15 min)

SMX Summit


Solution Spotlight by Covario (9:00-9:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Conversation: Content: The Good, The Bad & The Ugly (#smx #31A)
In May, Google changed its webmaster guidelines for improving ranking, eliminating its long-standing advice to seek out high quality links. Now, Google recommends "creating high quality sites that users will want to use and share." That means Google now considers quality content one of the most, if not the most important ranking factor. Join us for this no-PowerPoint-permitted discussion of what makes content "high quality" and how search engines recognize it.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Speakers:

Casie Gillette, Director of Online Marketing, KoMarketing Associates (@casieg)
Jenny Halasz, President, Archology (@jennyhalasz)
Arnie Kuenn, President, Vertical Measures (@ArnieK)
Andrew Melchior, VP and Founder, Avalaunch Media (@atraine)
Dan Shure, Owner, Evolving SEO (@dan_shure)

Tools Track

What’s In My SEM Toolbox? (#smx #31B)
In order to organize, run and track paid search campaigns, tools are a necessity, especially if you’re working with thousands or even millions of keyword/ad combinations. In this session, our panelists talk about their favorite SEM tools, how they use them and why they chose them over alternatives.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Coordinator: Jason White, Senior SEO Strategist, DragonSearch (@sonray)

Speakers:

Andrew Goodman, President, Page Zero Media (@andrew_goodman)
Elizabeth Marsten, Director of Search Marketing, Portent, Inc. (@ebkendo)
Frederick Vallaeys, Product Evangelist, Top Tier Inc (@siliconvallaeys)

Marketing Land Track

YouTube: Optimization Tips For The Second Most-Popular Search Engine (#smx #31C)
YouTube is the leading online video destination, which makes it the leading video search engine. YouTube content is also widely distributed in search results elsewhere, including those of its owner, Google. This session explores "video SEO" and describes the features, tutorials, "howcasts" and other useful goodies YouTube has made available to make it easier to find online video. Tune in to this session to learn how to use the best of these power tools for marketers.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Q&A Coordinator: Will Scott, President, Search Influence (@w2scott)

Speakers:

Manny Rivas, Online Advertising Director, aimClear (@mannyrivas)
Mat Siltala, President, Avalaunch Media (@Matt_Siltala)
Purna Virji, Senior Marketing Manager, Stroll (@purnavirji)

Enterprise & In House Track


Solution Spotlight by Bruce Clay, Inc. (9:00-9:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Maximizing Enterprise SEO (#smx #31D)
Large organizations face unique challenges when it comes to SEO. Multiple websites, perhaps running on multiple content management systems, in different countries and languages… the list goes on. And with increasingly strict content guidelines, it’s crucial for organizations to coordinate and integrate their SEO efforts across the enterprise. In this session, speakers with hands-on experience managing large-scale SEO efforts share best practices and practical advice for navigating the complexities unique to SEO in the enterprise.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Q&A Coordinator: Alex Bennert, SEO Consultant, Independent (@alexbennert)

Speakers:

Jessica Bowman, Founder, SEOinhouse.com (@jessicabowman)
James Mathewson, Global Search Strategy Lead, IBM (@James_Mathewson)
John Shehata, Executive Director of Search, Social Media, ABC News (@JShehata)

Clinic Track

SEO Site Clinic (#smx #31E)
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos)

Speakers:

Ted Ives, Principal, Coconut Headphones (@tedives(Q&A Speaker)
Neal Rodriguez, Managing Director, Shovecom (@notifyneal(Q&A Speaker)

10:15am-10:45am
(30 min)

Refreshment Break

10:45am-Noon
(1 hr 15 min)

SMX Summit


Solution Spotlight by Brafton (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Conversation: Where’s SEO Going In 2014 (#smx #32A)
Constant algorithm updates. "Negative" SEO penalties. Alternative social, mobile and other channels for SEO activities. No question: SEO remains crucial for web marketers, but what signals remain important, what’s changing, and what do SEOs need to focus on moving forward? Join us for this no-PowerPoint discussion of the rapidly evolving landscape of SEO.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Q&A Coordinator: Jenny Halasz, President, Archology (@jennyhalasz)

Speakers:

Greg Boser, Independent, Consultant (@GregBoser(Q&A Speaker)
Rhea Drysdale, CEO, Outspoken Media, Inc. (@Rhea(Q&A Speaker)
Duane Forrester, Sr. Product Manager, Bing (@DuaneForrester(Q&A Speaker)
Brian White, Program Manager, Search Quality, Webspam, Google

Tools Track

Google & Bing Keyword Tools: The Next Generation (#smx #32B)
Google and Bing have recently upgraded their keyword research tools, making them faster and easier to use, and ultimately, more effective for your search marketing campaigns. In this session, our panelists dive deep on the new and improved Google Keyword Planner and Bing Ads Intelligence Excel add-in.

Moderator: Debra Mastaler, President, Alliance-Link (@debramastaler)

Q&A Coordinator: Joseph Kerschbaum, Senior Client Strategist, 3Q Digital (@joekerschbaum)

Speakers:

Stephanie Carrera, Global Product Lead: Search Tools, Google
Christine Churchill, President, KeyRelevance (@keyrelevance)
Paul Corkery, Senior Operations Program Manager, Microsoft (@c0rk)

Enterprise & In House Track

Maximizing Enterprise PPC (#smx #32D)
Paid search offers many benefits for large organizations: increased sales, enhanced brand awareness – even channels to counter competitors. But managing enterprise paid search campaigns can be a nightmare, especially when departments compete for "ownership" of the process and keywords. This session explores the challenges of running enterprise-level paid search marketing, and how to get all stakeholders in alignment to assure the maximum return possible.

Moderator: Andrew Goodman, President, Page Zero Media (@andrew_goodman)

Q&A Coordinator: Aaron Levy, PPC Team Lead, SEER Interactive (@bigalittlea)

Speakers:

Matthew Mierzejewski, VP of PPC, RKG | Rimm-Kaufman Group (@mskimatt)
Tad Miller, Vice President of Accounts, Search Mojo (@jstatad)
Marta Turek , Group Manager, Performance Media , Mediative (@MTurek)

Marketing Land Track


Solution Spotlight by Placeable (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Pulling It All Together: Integrating Your Marketing Campaigns (#smx #32C)
You’re running search, email, social and maybe even offline marketing campaigns, but are they all working together to complement and reinforce their net impact? Are you allocating resources and people properly? Panelists on this session share how they’ve blown-up silos and integrated marketing efforts so that 1+1=3.

Moderator: Jessica Thompson, Associate Features Editor, Search Engine Land (@jessotron)

Q&A Coordinator: Jonathan Goodman, President, Halyard Consulting (@halyardconsult)

Speakers:

Tim Daly, CEO, Vincodo (@Vincodo)
Ric Dragon, CEO, DragonSearch
William Leake, CEO, Apogee Results (@marketing_bill)

Clinic Track


Solution Spotlight by aimClear (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Social Media Clinic (#smx #32E)
Got questions about how to deal with Twitter, Facebook, Pinterest or other social media sites? We’ve got experts on hand ready to take specific questions from the audience.

Moderator: Monica Wright, Director of Audience Engagement, Search Engine Land and Marketing Land (@monicawright)

Speakers:

Clayburn Griffin, Organic Search Director, Catalyst
Michelle Stinson Ross, Director of Social Marketing, Digital Always Media (@SocialMichelleR)

Noon-1:00pm
(1 hr)

Lunch

1:00pm-2:15pm
(1 hr 15 min)

SMX Summit

Conversation: Where’s Paid Search Going In 2014? (#smx #33A)

Paid search marketers have a lot of new things to consider:

  • the impact of Google’s Enhanced campaigns,
  • sophisticated new retargeting options,
  • new ad formats and changes in results page layout,
  • and paid inclusion in shopping search.

Join us for this PowerPoint-free discussion on how these significant developments will change PPC campaigns efficiency and effectiveness in the coming year.

Moderator: Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)

Speakers:

Gagan Kanwar, Director of Partnerships and Research , Marin Software
Joseph Kerschbaum, Senior Client Strategist, 3Q Digital (@joekerschbaum)
Frank Kochenash, VP products and Services, Mercent

Tools Track


Solution Spotlight by Majestic SEO (1:00-1:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


What’s In My SEO Toolbox? (#smx #33B)
Tools are crucial for SEOs, and there’s no shortage of good ones to choose from. In this session, our panelists talk about their favorite SEO tools, how they use them and why they chose them over alternatives.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos)

Q&A Coordinator: Andrew Melchior, V.P. & Founding Partner, Avalaunch Media (@atraine)

Speakers:

Zachary Notes, SEO Manager, Uncommon Goods (@zacknotes)
Dan Shure, Owner, Evolving SEO (@dan_shure)
Aris Vrakas, Global Director of SEO, Orbitz Worldwide (@arisrock)

Marketing Land Track

Quick & Easy Video (#smx #33C)
Adding video to your website and social sharing pages is a great way to diversify your content and create additional avenues for search engines (and searchers) to find you. The good news is that creating and posting video needn’t be an expensive or time-consuming process. This session focuses on the tools and social share sites that make adding online video quick and easy.

Moderator: Monica Wright, Director of Audience Engagement, Search Engine Land and Marketing Land (@monicawright)

Q&A Coordinator: Purna Virji, Senior Marketing Manager, Stroll (@purnavirji)

Speakers:

Lawrence Basso, Motion Design Director, Overit
Tim McDonald, Director of Community, The Huffington Post (@tamcdonald)
Mark Robertson, Founder, ReelSEO (@MarkRRobertson)

Enterprise & In House Track

In-House SEO And PPC: What You Can Learn From Each Other, Optimally (#smx #33D)
In this session in-house SEO and PPC marketers will discuss how they collaborate and learn from each other over time. Glean tips on SEO/PPC strategy creation, how tactics get modified, how other companies justify adjusting PPC spend based on SEO rankings, communication within the organization, and more.

Moderator: Jessica Bowman, Founder, SEOinhouse.com (@jessicabowman)

Q&A Coordinator: Manny Rivas, Online Marketing Account Manager, aimClear (@mannyrivas)

Speakers:

Larry Kim, Founder & CTO, WordStream (@larrykim)
Mark Munroe, Director of SEO, Trulia (@markemunroe)
Evan Waters, Search Marketing Manager, Inflection

Clinic Track

PPC Tune-Up With The SMX Mechanics (#smx #33E)
Just like a vintage car, PPC campaigns can use a tune-up every now and then to keep them running well. In this hands-on clinic, our certified (and certifiable!) SMX PPC Mechanics will offer you their best expert advice on your PPC ads, bidding tactics, and anything else on your mind. Bring your toughest PPC questions! Based loosely on the hilarious jovial NPR radio show, Car Talk, this session is guaranteed to be as fun as it is informative!

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Speakers:

Andrew Goodman, President, Page Zero Media (@andrew_goodman)
Elizabeth Marsten, Director of Search Marketing, Portent, Inc. (@ebkendo(Q&A Speaker)
David Szetela, Owner and CEO, FMB Media (@szetela(Q&A Speaker)
Barb Young, President, PPC Strategies (@ppcstrategies(Q&A Speaker)

2:15pm-2:30pm
(15 min)

Refreshment Break

2:30pm-3:30pm
(1 hr)

SMX Summit


Solution Spotlight by WL Marketing (2:30-2:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


strong>10 Rock-Your-World SMX Takeaways (#smx #34A)
We admit it. Three intense days of great content at SMX East can leave your head spinning. This session highlights the "best of the best" of SMX, with tactics you can put into play immediately for your SEO, PPC and social media campaigns.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Speakers:

Alistair Dent, Head of PPC, Periscopix (@periscopix)
Rhea Drysdale, CEO, Outspoken Media, Inc. (@Rhea)
Eric Enge, CEO, Stone Temple Consulting (@stonetemple)
Annalise Kaylor, Associate Creative Director, aimClear (@annabelleblue)
Elizabeth Marsten, Director of Search Marketing, Portent, Inc. (@ebkendo)
Bryson Meunier, Director, Content Solutions, Resolution Media (@brysonmeunier)
Matt Van Wagner, President, Find Me Faster (@mvanwagner)
Jennifer Wong, Director of Marketing, HasOffers (@JenerationY)
Jim Yu, CEO, BrightEdge (@jimyu)

Marketing Land Track

A Photo Is Worth A Thousand Links (#smx #34C)
People love images. They love to share and link to them. If you create and share lovable images on Pinterest, Instagram, Flickr or other image sharing sites, you’ll get a lot of traffic love in return. What makes a compelling image? What traditional elements (text, captions, user-reviews) do you need to support your image? Our panelists on this session focus on how you can create the most favorable image to attract customers to your site.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Q&A Coordinator: Alex Bennert, SEO Consultant, Independent (@alexbennert)

Speakers:

Eli Feldblum, CTO & Founder, RankAbove (@FeldBum)
Andrew Melchior, VP and Founder, Avalaunch Media (@atraine)
Chris Silver Smith, President, Argent Media (@si1very)

Enterprise & In House Track

In-house SEO and Social Media: How to Work Together (#smx #34D)
SEO and Social can no longer operate in a silo now that social is part of ranking formulas. In this session you will learn how social media teams are working together to establish holistic strategies and how they handle day-to-day collaboration.

Moderator: Jessica Bowman, Founder, SEOinhouse.com (@jessicabowman)

Q&A Coordinator: Michelle Stinson Ross, Director of Social Marketing, Digital Always Media (@SocialMichelleR)

Speakers:

Alan K'necht, Partner, Digital Always Media Inc. (@aknecht)
Warren Lee, Global SEO manager, ADOBE Systems Inc.
Purna Virji, Senior Marketing Manager, Stroll (@purnavirji)

Clinic Track

Link Building Clinic (#smx #34E)
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.

Moderator: Will Scott, President, Search Influence (@w2scott)

Speakers:

Roger Montti, Owner, MartiniBuster (@martinibuster(Q&A Speaker)
Jason White, Senior SEO Strategist , DragonSearch (@sonray)