The SMX East 2013 Programming Team

New York, NY, October 1-3


As our "The SMX Content Difference" page explains, we put our all into the programming of any Search Marketing Expo conference. SMX East 2013 is no exception. Below, some background about the people and the process behind the SMX East 2013 show.


Conference Chairs

Danny Sullivan Conference co-chair Danny Sullivan has been covering search for over a decade and organizing search marketing events for nearly as long. He is renowned for producing quality shows where the information presented is so good that attendees sometimes immediately start implementing tips during breaks!

Chris Sherman Conference co-chair Chris Sherman has analyzed and influenced developments in search marketing for more than a decade. He is Executive Editor of Search Engine Land and the creative force behind programs Search Marketing Expo events around the world, including SMX East and SMX East London.


Session Coordinators & Moderators

Each individual session has a "session coordinator" who is in charge of selecting speakers and establishing the session format (who will talk for how long, on what topics and so on). The coordinators ensure that attendees get a session that is well orchestrated. Rather than speakers overlapping each other on topics (or being off-topic for the session), SMX session coordinators ensure that everyone is set to deliver a complementary performance. The coordinators usually also serve as moderators for their sessions. For SMX East 2013, our panel coordinators are:


Jessica Bowman

Jessica Bowman
Founder
SEOinhouse.com

Christine Churchill

Christine Churchill
President
KeyRelevance

Rhea Drysdale

Rhea Drysdale
CEO
Outspoken Media

Greg Finn

Greg Finn
Chief Marketing Officer
Cypress North

Brad Geddes

Brad Geddes
Founder
Certified Knowledge

Amy Gesenhues

Amy Gesenhues
General Assignment Correspondent
Search Engine Land

Andrew Goodman

Andrew Goodman
President
Page Zero Media

Jeffrey K. Rohrs

Jeffrey K. Rohrs
VP, Marketing Insights
ExactTarget

Ginny Marvin

Ginny Marvin
Contributing Editor
Search Engine Land

Debra Mastaler

Debra Mastaler
President
Alliance-Link

Matt McGee

Matt McGee
Editor In Chief
Search Engine Land & Marketing Land

Elisabeth Osmeloski

Elisabeth Osmeloski
Director of Audience Development
Third Door Media, Inc.

Pamela Parker

Pamela Parker
Contributing Editor
Search Engine Land

Claire Schoen

Claire Schoen
Vice President, Marketing Services
Third Door Media, Inc.

Barry Schwartz

Barry Schwartz
News Editor, Search Engine Land
RustyBrick

Will Scott

Will Scott
President
Search Influence

Greg Sterling

Greg Sterling
Founding Principal
Sterling Market Intelligence

Jessica Thompson

Jessica Thompson
Associate Features Editor
Search Engine Land

Matt Van Wagner

Matt Van Wagner
President
Find Me Faster

Monica Wright

Monica Wright
Director of Audience Engagement
Search Engine Land and Marketing Land


Jacob K. Javits Center

Conference:

Sept. 30 - Oct. 2, 2014

Expo:

Sept. 30 - Oct. 1, 2014

Workshops:

Sept. 29, 2014

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