SMX East Theater Presentation Scheduleready to go? register now!
New York City, NY: October 1-2, 2013
All SMX attendees are invited to attend educational sessions from leading search marketing companies in the SMX Theater. Participating companies will present case studies, best practices and solution demonstrations. The schedule below tells you about the companies presenting and what they’ll discuss.
Remember, the SMX Theater is FREE to all attendees, including pass holders. Don’t miss the valuable presentations in the SMX Theater on the Expo Hall floor Tuesday, October 1st and Wednesday, October 2nd.
|Tuesday – October 1, 2013|
|Time||Theater A||Theater B|
Whether you are new to PLAs or are a seasoned veteran, this theater presentation will update you on recent PLA changes, review key year-over-year trends and findings, and help you optimize your campaigns to acquire more revenue this holiday season.
Nothing is more frustrating than revising content that wasn’t created correctly. In reality, creating amazing content comes down to providing writers with the right information from the get-go. In this presentation, we’ll go over the key pieces of information that businesses and agencies should provide their content providers in order to get exactly what they want.
Performance targeting is a highly effective advertising strategy that compliments search. In this session, Rich Wing will explain how to efficiently find your customers via precise targeting and RTB and how to unlock the true value of each impression.
We have just finished an exhaustive analysis of link data from each of the three major data providers across 1,000 sites. This huge piece of original research will give you an in-depth understanding of the relative strengths and weaknesses of each data provider.
This presentation will outline everything you need to create great content. Phillip will discuss guidelines for audience, goals, attitude and keywords.
Matt's presentation takes a look at the Insurance industry and how a combination of using SEO, Content Marketing & PR can help you dominate you niche.
How to use online to offline ad and conversion tracking to optimize SEM and improve staff performance.
43% of business listings are wrong and 14% are missing. As a result, US businesses lose over $10B in sales every year*. Each and every day, people look for places on Google Maps and are directed to the wrong location. That poor user experience translates into lost revenue for stores. Lying at the root of this problem is bad location data. National brands and their agencies struggle with maintaining location data that is accessible, accurate and usable. Attend this presentation and learn how location-based brands can use comprehensive location information to drive truly successful marketing campaigns online.
Placeable data improves advertising results and the local consumer experience. It enhances the optimization of directories, local pages, search engine maps, locators, social networks, search engines listings and has the capacity to enhance the value of digital media technologies such as ad servers, PPC and email marketing.
Meeting Google’s new “mobile” standards requires a much more extensive SEO strategy than in the past. Using data from our recently completed comprehensive study, Mitul will present an analysis of top sites, focusing on those with the greatest divergence in ranking between desktop and mobile, the specific mobile tactics employed and the potential issues impacting their mobile rankings.
Every day there’s a battle to keep online business directory data perfect across the web – but the business isn’t always the one who wins. In this talk, we will peel back the algorithms in this discussion to point out how and why different data submissions and sources have different values and what that means for your business as you look to correct and ultimately control your online presence, and ways to take back that control.
Majestic SEO has arguably the largest, freshest and fastest link intelligence data on the web today, mapping how every website in the world links to every other. Marketers around the world use this data to track competitor relationships and develop their own. The defacto technology for the SEO industry will be showing how it’s data can give you an almost x-ray vision of the web graph. Every attendee will be offered a month free access to Majestic SEO.
Google, Bing and Yahoo! are hungry for structured data so they can provide highly relevant, enhanced results as it benefits the consumer with better results and benefits ecommerce sites with increased visibility of their products. However, providing comprehensive Schema.org markup for an entire product catalog can be difficult, costly and prone to error. Algebrize will describe methods to automate Schema.org markup for e-commerce websites.
SEO continues to be an important factor in both inbound and outbound digital marketing strategies for B2B and B2C organizations alike. It also continues to be one of the most controversial digital marketing tactics to execute on and measure the results of. Google makes the practice of SEO challenging. Its ever-changing algorithm has required massive shifts in the delivery of SEO services. These algorithm updates ensure that boardroom conversations about SEO are never boring. In this theatre presentation you will learn ten tips for a successful SEO strategy from buying SEO services to boardroom reporting.
Geographic bidding isn’t just for local businesses. Geography, when properly used as a targeting variable can assure that you are sculpting your audience based on value to your business and your online campaigns. With Google Enhanced Campaigns the choices for how best to take advantage of the power of geographic bidding just got more complex. This presentation will focus on actionable geotargeting and audience sculpting tips as well as geo-strategies that can help you crush the competition.
Link Building is an exciting and vibrant occupation. Join Jon Ball, owner of Page One Power link building, as he tells a stories about success and failures in link building that will deepen your understanding of the world of link building.
Been hit by traffic setbacks due to bad links? Get the skinny on what Google does not like, and what to do about it. In addition, learn what to expect in terms of recovery time.
SEO is a fast moving space. Effectively outsourcing your seo fulfillment can increase customer value by allowing your team to focus on products and customer relationships, while reducing costs. Join us and hear ideas on how to realize this value, while avoiding the pitfalls.
|Wednesday – October 2, 2013|
|Time||Theater A||Theater B|
|10:00am – 10:20am|
|10:20am – 10:40am|
Online marketers tend to view landing pages as essential vehicles for increased conversion from PPC efforts. Shouldn’t those same pages pull their weight from an organic perspective as well? Join us to hear about the challenges and significant upside of optimizing your landing pages for both PPC and SEO, and increasing conversion across both.
This session will focus on the top takeaways that every business, small or large, can implement right away to enhance their Facebook performance.
When you have the right talent working on the right projects, the results never fail to amaze. The reality though, is that finding the right professional isn’t always easy. Chris Taylor, Director of our nationwide Executive Search division, will share his knowledge on how to locate top search marketing talent on a nationwide and local level and the methods to evaluate a prospect’s skillset before bringing them in to interview. And you’ll walk away with the knowledge of how of how to pinpoint that missing piece for your organization.
Hear from BrightEdge about the priorities and needs of the top search marketers around the globe. The survey results shared will offer guidance on how lSEO experts continue to stay ahead in the competitive search marketing industry. Learn leading trends for 2013 as seen through the lens of leading minds in search.
Video is on every marketer’s mind: 64 percent of companies say it will dominate their content strategies moving forward. But few are doing it right. As one of the highest converting form of content, video is a media that has the potential to generate massive ROI. One in 10 people watch web clips before make a business or personal purchase decision. Still, most companies aren’t seeing the return because they make far-too-common mistakes. We’ll help you understand how to invest smarter in video content to get the business results, with insights on:
• Fail to plan, plan to fail: The true cost behind a lack of strategy
• Real-world examples of best practices that safeguard against costly blunders
• Simple steps to lay the foundation for your own video content strategy
Today’s marketers face a rapidly growing digital market, where being relevant and authentic are a key to success in search engine marketing. The Google changes have made SEO more complex but simultaneously more relevant. SEO must produce usable information, not merely data, and be tied into marketing strategy and goal achievement. Structure and content are equally important in order to be found for the right reasons. In this session, we’ll discuss digital strategies and best practices to ensure holistic optimization for the greatest impact.
In the post-Penguin world, the phrase “Link Building is dead” has become the mantra of presenters at every search and digital marketing show. This talk covers why it is inconceivable from an engineering perspective that search engines can ignore links, and why it is equally inconceivable that they could use social metrics to take the place of links.
The battle for revenue is increasingly being fought online. Sophisticated marketers must find ways to gain visibility into marketing effectiveness, respond to shifts in consumer behavior, and continuously drive relevant and engaging media to improve revenue outcomes. For search, social, and display advertisers, justifying spend, mapping the customer journey, understanding audience behavior, and optimizing the media mix hinges on marketing attribution. Join Marin Software to learn how marketers are using marketing attribution to optimize the customer journey across search, social, and display.
The path to conversion on the web is an increasingly complex and varied path, particularly for call-dominant businesses, for whom conversion involves a phone call. Indeed, the typical consumer interacts with more than 3 pieces of digital media prior to making a call. In order to optimize your spend on display, SEO, paid search or any online media source, it’s critical to give attribution to all the sources that assisted in the phone conversion.
Have you experienced a large drop in traffic or seeing a steady decline? Have you performed a link audit lately? We’ll present a step by step guide to removing and recovering from link based Google penalties.
Social search, local search, paid search or content marketing – with so many options available in the global market place, how do you know which strategies build awareness and which ones yield the best prospective customers? Attend this session for tips and tactics to increase qualified organic leads from international search engines.
Local businesses often find themselves in an increasingly competitive SEO landscape. For example, many national businesses have large sites with a high number of inbound links, and these sites have local franchises, offices, or stores that compete for search traffic with smaller, regional companies. Blog content is the perfect vehicle for increasing local search results. But it only works if that content is tailored to impact local search engine results and nurture a local audience. We’ll present hands-on tips for making your blog work better and harder for local search impact.
Get a sneak peak at how the latest evolution of Bing is changing the way we think about search and search engine marketing. Jason Dailey, Bing Search Evangelist, will walk you through new Bing Ads capabilities that allow you to reach consumers across Microsoft spectrum of devices and services, in ways that we have only begun to explore. See how Bing Smart Search is bringing together information users need from across the web, devices, and apps – optimized for touch devices. Gain an understanding of how Bing has integrated advertisers into experiences that consumers want on devices that they love.
Three surprising stats from our comprehensive 2013 Q3 study of hundreds of enterprises, highlighting the strategies, tactics, and organizational structure best in breed SEO organizations utilize to achieve natural search success.
Re-strategizing, aligning and optimizing content for your E-commerce conversion funnel is often times over-looked. The presentation will go over advanced content strategies for creating content for promotions, check-ins, coupons, social media posts, press releases, blog articles, and the whole 9 yards. The magic happens in the strategy of inter-relating all of the content creation for your client into one master blueprint.
Understanding what makes prospective clients call your business is crucial when creating effective marketing campaigns, but to do this you need a way to not only view but also evaluate call data. In this presentation, we demonstrate our Visitor Timeline and explain how it enables you to gain crucial insight into the actions and intentions of callers.