SMX East 2014 Agenda At-A-Glance

ready to go? register now!

Workshops @ SMX East

Monday, September 29 ­- 8:30am to various

Take a deep dive on SEO, PPC, local search and international search at an SMX Workshop. Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and critical industry networking opportunities. Check out the line-up here.


SMX Orientation: Optimizing Your Conference Experience

Monday, September 29 – ­ 5:30pm to 6:00pm

First time at an SMX show? Get the scoop on accessing presentations, Wi-Fi, power, food, networking and great content. Plus you’ll meet part of the SMX team as well as other “first-timers” and start making connections before the show starts. Open to All Access attendees and speakers.


SMX Meet & Greet

Monday, September 30 – 6:00pm to 7:30pm

Start your SMX East experience off right. Arrive early, pick up your registration materials and join us for an informal evening reception with fellow attendees, speakers and invited guests. This event will be held in the lower level of the Sheraton New York Times Square. All Access and Workshop pass holders and exhibitors are welcome.

Sponsored by
Sponsored by Bruce Clay
Time SummitTactics TrackSearch Marketing Boot Camp presented by Search Engine LandPlus Session Track
7:00am-9:00am
(2 hr)
Registration Sponsored by:
Covario

Breakfast & Registration
9:00am-10:15am
(1 hr 15 min)
No, Seo Is Never Dead…It’s Just Trying To Be

All Search Is Now Social

Managing Search, Managing Change
Let’s Work Together: How SEO & SEM Can Help Each Other
Focus: All
Keyword Research & Copywriting For Search Success
Focus: All
10:15am-10:45am
(30 min)
Refreshment Break
10:45am-Noon
(1 hr 15 min)
The Display Ad Of The Future: It’s All About You

Real-Time Marketing: The Agility To Leverage “Now”
Competitive Research For SEO
Focus: SEO
Link Building Fundamentals
Focus: SEO
Noon-1:30pm
(1 hr 30 min)
Expo Hall Sponsored by:
Stone Temple Consulting

Lunch, Expo Hall & SMX Theater Opens

(open to Expo+ pass holders)
What’s this?

1:30pm-2:45pm
(1 hr 15 min)
Automation Does Not Equal Strategy (Or, A Tool Box Does Not A Cabinet Make)

The 4th Wave Of Content Marketing

The Future Of A Brand
Competitive Research For SEM
Focus: SEM
Paid Search Fundamentals
Focus: SEM
2:45pm – 3:30pm
(45 min)
Expo Hall Sponsored by:
Stone Temple Consulting

Refreshments, Expo Hall & SMX Theater Time

(open to Expo+ pass holders)
What’s this?

3:30pm-4:45pm
(1 hr 15 min)
Search and Find: Marketing In The Age Of Internet Of Things

The Importance Of Imagery

The Audience Imperative
Up Close With Twitter Cards & Facebook’s Open Graph
Focus: All
Search Engine Friendly Web Design
Focus: SEO
4:45pm-6:00pm
(1 hr 15 min)

Expo Hall Reception

SMX Expo Hall Reception
Sponsored by:
Stone Temple Consulting

The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with market-leading solution providers. See all the exhibitors and sponsors here.

(open to Expo+ pass holders)
What’s this?

6:00pm – 7:00pm
(1 hr)
Evening Forum With Danny Sullivan

(open to Expo+ pass holders)
What’s this?

Time SEO TrackPaid Search Track
Sponsored by:
ChannelAdvisor
Local & Mobile TrackAd Agency & CMO TrackPlus Session Track
7:30am-9:00am
(1 hr 30 min)
Registration Sponsored by:
Covario

Breakfast & Registration
9:00am-10:15am
(1 hr 15 min)
Keynote Room Sponsored by:
RKG

(open to Expo+ pass holders)
What’s this?

10:15am-10:45am
(30 min)
Expo Hall Sponsored by:
Stone Temple Consulting

Refreshments, Expo Hall & SMX Theater Opens

(open to Expo+ pass holders)
What’s this?

10:45am-Noon
(1 hr 15 min)
25 Smart Examples Of Structured Data You Can Use Now
Focus: SEO
Creating, Testing & Optimizing Paid Search Ads
Focus: SEM
What SEMs Should Be Doing With Mobile
Focus: SEM
Ad Agencies & SEO
Focus: SEO
Noon-1:30pm
(1 hr 30 min)
Expo Hall Sponsored by:
Stone Temple Consulting

Lunch & Expo Hall & SMX Theater Time

(open to Expo+ pass holders)
What’s this?

1:30pm-2:45pm
(1 hr 15 min)
Conquering Today’s Technical SEO Challenges
Focus: SEO
A Deep Dive Into Bidding Strategies & Bid Modifiers
Focus: SEM
Deconstructing Pigeon, Google’s New Local Search Algorithm
Focus: SEO
Tough Love: What I Wish CMOs Knew About Search Marketing
Focus: All
2:45pm – 3:30pm
(45 min)
Expo Hall Sponsored by:
Stone Temple Consulting

Refreshments & Expo Hall Time (Expo Hall closes at 4:00pm)

(open to Expo+ pass holders)
What’s this?

3:30pm-4:45pm
(1 hr 15 min)
Earning Authority: Successful Link Acquisition & Auditing Advice
Focus: SEO
Boosting Reach & Performance With Bing Ads
Focus: SEM
Let’s Talk Local Search: Super Therapy Session For Advanced Local Marketers
Focus: SEO
Attribution Success In The Age Of Mobile
Focus: All
4:45pm-5:00pm
(15 min)
Refreshment Break
5:00pm-6:00pm
(1 hr)
9:00pm-11:00pm
(2 hr)

Join us for the SMX After Dark Party


Don’t miss this evening for great conversation with the SMX community, cocktails, food from local eateries and music. See the details here.

Time SEO TrackPaid Search Track
Sponsored by:
ChannelAdvisor
Analytics & Conversion TrackRetail & Video TrackClinic Track
8:00am-9:00am
(1 hr)
Registration Sponsored by:
Covario

Breakfast & Registration
9:00am-10:15am
(1 hr 15 min)
Long-Term SEO: How To Win For Years, Not Days
Focus: SEO
Protecting Your Brand From Online Fraud, Hijacking, Infringement & Other Threats
Focus: All
Keyword Research For Better Content & Audience Engagement
Focus: All
Merchandising & Search Marketing For The Holidays
Focus: SEM
SEO Site Clinic
Focus: SEO
10:15am-10:45am
(30 min)
Refreshment Break
10:45am-Noon
(1 hr 15 min)
Creating Blockbuster Content For Brands & Beyond
Focus: SEO
Mastering AdWords Scripts
Focus: SEM
Conversion Rate Rockstars
Focus: SEM
Pinterest: Marketing On The Web’s Visual Shopping Mall
Focus: All
Social Media Clinic
Focus: SEM
Noon-1:00pm
(1 hr)
Lunch
1:00pm-2:00pm
(1 hr)
How To Secure Your Site For Google’s HTTPS Algorithm
Focus: SEO
Targeting Is The New Retargeting
Focus: SEM
Actionable SEO Insights
Focus: SEO
Trends & Tactics In Mobile E-Commerce
Focus: All
SEM Tune-Up Clinic With The SMX Mechanics
Focus: SEM
2:15pm-2:30pm
(15 min)
Refreshment Break
2:30pm-3:30pm
(1 hr)
Meet The SEOs & Search Engines
Focus: SEO
Automating Your PPC Campaigns
Focus: SEM
Remarketing: Overhyped & Overvalued, Or Undervalued And Underused?
Focus: SEM
YouTube Success Stories For Marketers
Focus: SEO
Link Building Clinic
Focus: SEO
3:30pm-3:45pm
(15 min)
Break
3:45pm-4:45pm
(1 hr)
Best Of Show / Key SMX Takeaways
Focus: All

Workshops @ SMX

Monday, September 29 – 8:30am to various

In-House SEO Exchange  |  Bruce Clay SEO Training  |  Advanced AdWords Training  |  International Search Summit
Social Content Distribution for SEO  |  Local University Advanced

Focus alerts you to the topic categories of each session:

  • “SEO” sessions focus on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings.
  • “SEM” sessions focus on generating traffic through paid search advertising, sometimes also called PPC (pay-per-click) advertising.
  • “BOTH” are sessions are about issues applicable generally to search marketing overall, covering both SEO and SEM issues.

Level indicates how much knowledge you need to benefit most from the session:

“ANY” sessions are suitable for those with any skill level in SEM. Beginners will understand what’s explained, but the sessions are also helpful to intermediate and advanced people.

"INTERMEDIATE" sessions are designed for those with working experience in search marketing. Don’t feel you’re intermediate level? If you’ve attended sessions in the SMX Boot Camp track, you’ll be better prepared for intermediate sessions.

“EXPERT” sessions are for experienced search marketing pros. These sessions assume a high level of knowledge and don’t stop to explain the basics.

Editorial & Sponsored Sessions

The vast majority of sessions at SMX are "editorial" ones, where speakers have been selected based on the quality of their content, and the session is organized by the SMX programming team. Editorial sessions do not have paid spots, no speaking slots are sold.

The Plus Session Track offers sessions that are paid speaking slots, where the content is produced by the sponsor themselves. These sessions are open to those with full conference passes and those with Expo+ passes. Solution Spotlights are brief paid introductions given by sponsors and exhibitors.

Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have any editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.