SMX East 2014 Full Conference Agenda October 2

ready to go? register now!
7:30am-9:00am
(1 hr 30 min)

Breakfast & Registration

9:00am-10:15am
(1 hr 15 min)

SEO Track

Long-Term SEO: How To Win For Years, Not Days

Sponsored by:
(#smx #31A)
Links. Structured data. Authorship. Social sharing. Quality content. There are thousands of “signals” that the search engines take in, then weigh up. What is most important and demands your attention? Attend this session and learn what you should be focusing on to drive long-term results, rather than chasing down blind alleys or seeking short-term gains.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Q&A Coordinator: Dennis Hart, President, Analytics SEO (@click2dennis)

Speakers:

Rhea Drysdale, CEO, Outspoken Media (@Rhea)
Laura Ann Mitchell, Digital Marketing Strategist, Intel (@intel)
Mark Munroe, Director SEO, Trulia (@markemunroe)
Ken Shults, Managing Director Global Consulting, Global Strategies, An Ogilvy Company

Paid Search Track

Protecting Your Brand From Online Fraud, Hijacking, Infringement & Other Threats

Sponsored by:
(#smx #31B)
Sadly, there are always going to be bad characters trying to gain unfair advantages in online advertising. Protecting your brand means understanding the threats, detecting them, and defending your brand. In this session, we’ll cover click and affiliate fraud, ad hijacking, trademark infringement and other online threats. Arm yourself with the information to ensure that the good guys/gals prevail.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Coordinator: Carrie Albright, Account Manager, Hanapin Marketing (@albright_c)

Speakers:

Tad Miller, Vice President of Accounts, Marketing Mojo (@jstatad)
Jennifer Slegg, Editor, The SEM Post (@jenstar)
Lori Weiman, Director of Product Management & Marketing, The Search Monitor (@searchmonitor)

Analytics & Conversion Track

Keyword Research For Better Content & Audience Engagement (#smx #31C)
Everyone knows the importance of keyword research for SEO purposes: the right keywords used properly can boost search engine visibility. But what about the user experience once someone has clicked on a search result? Beyond search visibility, you can also use keyword research to help make your content stand apart and resonate with searchers in a more meaningful way. This session explores this “alternative” use of keyword research and shows you how to gain additional benefits.

Moderator: Christine Churchill, President, KeyRelevance (@keyrelevance)

Q&A Coordinator: Laura Ann Mitchell, Digital Marketing Strategist, Intel (@intel)

Speakers:

Michael King, Digital Marketing Consultant, iPullRank (@ipullrank)
Joe Pawlikowski, Marketing Team Leader, PushFire (@joepawl)
Jason White, Director of SEO, DragonSearch (@sonray)

Retail & Video Track

Merchandising & Search Marketing For The Holidays (#smx #31D)
Search-marketing-driven visitors act and convert differently during the holiday season than they do during the rest of the year. Taking advantage of this different behavior can have a dramatic effect on your profits. In this session, we will explore the unique strategies and tactics that work best for maximizing your holiday sales.

Moderator: Brad Geddes, Founder, Certified Knowledge (@bgTheory)

Q&A Coordinator: Tim Mayer, Chief Marketing Officer, Trueffect (@timmayer)

Speakers:

Jon Lautenschlager, Senior Creative Strategist, Yahoo (@yahoo)
Jake Stewart, Sr. Product Manager, Adlucent (@Adlucent)
Matthew Umbro, Senior Account Manager, Community, Hanapin Marketing (@Matt_Umbro)

Clinic Track

SEO Site Clinic (#smx #31E)
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.

Moderator: Jessica Thompson, Associate Features Editor, Search Engine Land (@jessotron)

Speakers:

David Burgess, Vice President of Operations, Ayima (@davidburgess00)
Kevin Mullett, Director of Visibility and Social Media, MarketSnare (@kmullett)

10:15am-10:45am
(30 min)

Refreshment Break

10:45am-Noon
(1 hr 15 min)

SEO Track

Creating Blockbuster Content For Brands & Beyond

Sponsored by:
(#smx #32A)
Google’s prime directive is “create good content.” But a piecemeal approach to creating content won’t cut it. You need a comprehensive content creation strategy to deliver the value that justifies the time, money and effort. Our speakers will share content creation tactics that have made them successful. You’ll learn winning approaches for developing, re-purposing and maximizing the value from content, along with the metrics to measure and demonstrate your success.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Q&A Coordinator: Casie Gillette, Director of Online Marketing, KoMarketing (@casieg)

Speakers:

Arnie Kuenn, CEO, Vertical Measures (@ArnieK)
Karianne Stinson, Senior Strategist, Director, Mediabrands Publishing (@Karianne)
Tim Welsh, Digital Strategy Manager, Standing Dog Interactive (@twel5)

Paid Search Track

Mastering AdWords Scripts

Sponsored by:
(#smx #32B)
AdWords Scripts are a powerful addition to your SEM toolkit. You can use scripts to:
  • create and automate delivery of custom reports
  • alert you to issues in your account
  • calculate and implement bid changes
  • manage ads, keywords, campaigns and ad groups
  • and connect to external data sources such as your Twitter feed, product inventories, weather forecasts and so much more
In this session, we’ll demonstrate the capabilities of scripts, discuss best practices, and provide step-by-step instruction for creating and implementing scripts in your AdWords campaigns.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Coordinator: Carrie Albright, Account Manager, Hanapin Marketing (@albright_c)

Speakers:

Steve Hammer, President, RankHammer (@armondhammer)
Russell Savage, Marketing Engineer, Box, Inc. (@russellsavage)
Frederick Vallaeys, CEO, Optmyzr (@siliconvallaeys)

Analytics & Conversion Track

Conversion Rate Rockstars (#smx #32C)
Dynamic landing page testing and tuning. Persona development. Search funnel and user navigation path sculpting. Attribution modeling. These and other tasks are becoming increasingly important for search marketers striving to achieve their ultimate goal of customer conversion – getting website visitors to take action by buying, registering, downloading, calling, or whatever your desired outcome may be. The Conversion Rockstars on this panel will show you how to get inside your visitors’ brains and create an experience that satisfies their needs by leading them seamlessly from search to ultimate conversion.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Q&A Coordinator: Grant Tilus, Inbound Marketing Manager, Collegis Education (@granttilus)

Speakers:

Paras Chopra, Founder & CEO, Wingify (@paraschopra)
Khalid Saleh, CEO, Invesp (@khalidh)
Luke Summerfield, Director of Inbound Marketing, Savvy Panda (@savvyluke)

Retail & Video Track

Pinterest: Marketing On The Web’s Visual Shopping Mall (#smx #32D)
Pinterest is a popular destination consumers use when shopping for travel and product ideas – like browsing the aisles of a virtual store. But is it a search engine? Pinterest describes itself as a “visual discovery tool that you can use to find ideas for all your projects and interests.” That sounds like a search engine to us! This is an “ah-ha moment” session featuring case studies, tips and tactics that will prepare you to take advantage of this new search marketing channel before it becomes mainstream and competitive.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Q&A Coordinator: Lisa Williams, President & Founder, Sustainable Digital Marketing (@seopollyanna)

Speakers:

Anna Majkowska, Engineering Manager, Pinterest (@amajkowska)
Daniel Maloney, CEO, Co-Founder, Tailwind (@danielpmaloney)
Brittany Richter, Supervisor, Paid Social – NY Regional Lead, iProspect (@belizabeth86)
Matt Siltala, President, Avalaunch Media (@Matt_Siltala)

Clinic Track

Social Media Clinic (#smx #32E)
Got questions about how to deal with Twitter, Facebook, Pinterest or other social media sites? We’ve got experts on hand ready to take specific questions from the audience.

Moderator: Lauren Donovan, Community Editor, Search Engine Land and Marketing Land (@beebow)

Speakers:

Ric Dragon, CEO, DragonSearch (@ricdragon)
Gretchen Egeberg, Account Manager, aimClear (@gretchenegeberg(Q&A Speaker)
Amy Vernon, Head Honcho, Amy Vernon LLC (@amyvernon)

Noon-1:00pm
(1 hr)

Lunch

1:00pm-2:00pm
(1 hr)

SEO Track

How To Secure Your Site For Google’s HTTPS Algorithm

Sponsored by:
(#smx #33A)
In August, Google announced that secure sites using HTTPS/SSL will be given a ranking boost, and over time, that signal may strengthen and become more important. This session will cover the technical best practices for switching your site to HTTPS, what certificates to install, how to configure your servers and how to communicate the change to Google so your rankings do not suffer. The panel will also explore various tools and tests you can use to verify HTTPS so that you know you’re doing things right.

Moderator: Barry Schwartz, News Editor, Search Engine Land, RustyBrick (@rustybrick)

Q&A Coordinator: Matt Storms, Independent Consultant, Independent Consultant (@matt_storms)

Speakers:

Eric Enge, CEO, Stone Temple Consulting (@stonetemple(Q&A Speaker)
Gary Illyes, Webmaster Trends Analyst, Google (@methode)
Raza Zaidi, VP of Product & Technology, Gigaom

Paid Search Track

Targeting Is The New Retargeting

Sponsored by:
(#smx #33B)
Programmatic display and search remarketing have opened a new world of possibilities for data-driven marketers. In this session, we’ll identify the ingredients of this acronym soup – RSLAs, DSPs, SSPs, FBX and Twitter Tailored Audiences – and show you how to profit from these exciting new offerings. You’ll learn to:
  • identify and reach shopping cart abandoners
  • build audience lists
  • evaluate the value of data sources
  • and more precisely target search ads using third-party data sources

Moderator: Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)

Q&A Coordinator: Janet Driscoll Miller, President and CEO, Marketing Mojo (@janetdmiller)

Speakers:

John Hamilton, VP, Client Success, Triggit (@triggit)
Tad Miller, Vice President of Accounts, Marketing Mojo (@jstatad)
Benjamin Spiegel, Sr. Partner, Managing Director, GroupM (@nxfxcom)

Analytics & Conversion Track

Actionable SEO Insights (#smx #33C)
In a [not provided] world, search marketers are challenged to demonstrate the quality, quantity and ROI of their SEO efforts. In this session, you’ll learn to:

  • gauge audience interest by topic
  • analyze user data to inform your organic search and content strategy
  • measure ROI from SEO with common analytics tools
  • and build custom dashboards that provide agile reporting of results

Moderator: Alex Bennert, SEO Consultant, Independent (@alexbennert)

Q&A Coordinator: Matt Siltala, President, Avalaunch Media (@Matt_Siltala)

Speakers:

Jeremiah Andrick, GM – Ecommerce, Logitech (@jeremiah)
Kerry Dean, Chief Traffic Officer, PMG (@kerrydean)

Retail & Video Track

Trends & Tactics In Mobile E-Commerce (#smx #33D)
According to a recent study, mobile devices continue to grow in importance for consumers, with roughly half of survey respondents saying that mobile is the "most important resource" in their purchase decision making. As a marketer, how can you tap into this expanding universe of opportunity? Our experts in this session discuss what to expect and how to structure your campaigns for achieving maximum ROI from mobile users.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence (@gsterling)

Q&A Coordinator: Purna Virji, Director of Communications, Petplan Pet Insurance (@purnavirji)

Speakers:

Paras Chopra, Founder & CEO, Wingify
Sheridan Orr, Head of Global Product Marketing, Channel Advisor (@SheridanOrr)
Irv Shapiro, CEO/CTO, Ifbyphone

Clinic Track

SEM Tune-Up Clinic With The SMX Mechanics (#smx #33E)
Just like your favorite old car, your paid advertising campaigns can use a tune-up every now and then to keep them running well. In this hands-on clinic, our certified (and certifiable!) SMX SEM Mechanics will offer you their best expert advice on your PPC ads, bidding tactics, and anything else on your mind. Bring your toughest paid search questions! Based loosely on the hilarious jovial NPR radio show, Car Talk, this session is guaranteed to be as fun as it is informative!

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Speakers:

Andrew Goodman, President, Page Zero Media (@andrew_goodman(Q&A Speaker)
Jennifer Slegg, Editor, The SEM Post (@jenstar(Q&A Speaker)
Frederick Vallaeys, CEO, Optmyzr (@siliconvallaeys(Q&A Speaker)

2:15pm-2:30pm
(15 min)

Refreshment Break

2:30pm-3:30pm
(1 hr)

SEO Track

Meet The SEOs & Search Engines

Sponsored by:
(#smx #34A)
During this PowerPoint-free panel, veteran SEOs and representatives from Google and Bing answer your questions about search engine optimization. Got a puzzling issue? Wondering about a possible trend? Put it to the experts.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Q&A Coordinator: Michelle Robbins, Vice President of Technology, Third Door Media, Inc. (@MichelleRobbins)

Speakers:

Bruce Clay, President, Bruce Clay, Inc. (@bruceclayinc(Q&A Speaker)
Janet Driscoll Miller, President and CEO, Marketing Mojo (@janetdmiller(Q&A Speaker)
Gary Illyes, Webmaster Trends Analyst, Google (@methode(Q&A Speaker)
Vincent Wehren, Lead Program Manager, Bing Webmaster Tools, Microsoft (@vincentwehren(Q&A Speaker)
Ellen White, Director, Organic Search (SEO), Team Detroit / Ford Motor Company (@ellenreathwhite(Q&A Speaker)

Paid Search Track

Automating Your PPC Campaigns

Sponsored by:
(#smx #34B)
How much time do you spend manually managing your PPC accounts? Wouldn’t you rather drop the drudge work and spend time on high-value activities like crafting strategy, testing alternative copy, and designing landing pages that lead to higher click-through and ROI? The good news is much of the manual work that you’re doing for your PPC campaigns can be automated. Our speakers in this session will explore options for how best to implement automation.

Moderator: Brad Geddes, Founder, Certified Knowledge (@bgTheory)

Q&A Coordinator: Rebekah Schelfhout, Group Head – Search, Periscopix (@rebekahtweet)

Speakers:

Andrew Goodman, President, Page Zero Media (@andrew_goodman)
Diane Pease, Inbound Marketing Manager, Cisco (@dpease)

Analytics & Conversion Track

Remarketing: Overhyped & Overvalued, Or Undervalued And Underused? (#smx #34C)
There’s no doubt that remarketing is one of the most talked about tactics in search marketing, but the jury is still out as to its true value. Is it the greatest invention since sliced bread, offering unbelievable return on ad spend and increasing revenues? Or, are you simply paying for clicks from people who were going to come back and buy from you anyway? Our panelists will take sides on this great debate and present us with their data, attribution modeling and analysis to help settle this hugely important question once and for all.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Coordinator: Arnie Kuenn, CEO, Vertical Measures (@ArnieK)

Speakers:

Adam Berke, President and CMO, AdRoll (@adamberke)
Tim Mayer, Chief Marketing Officer, Trueffect (@timmayer)
Soren Ryherd, President, Working Planet (@sorenryherd)

Retail & Video Track

YouTube Success Stories For Marketers (#smx #34D)
YouTube is the second largest search engine, and provides a unique opportunity for marketers and retailers to touch customers with compelling, humorous or other dynamic content. In this session, our panelists offer case studies of how they leveraged video assets to engage customers and broaden the reach of their online campaigns.

Moderator: Monica Wright, Director of Audience Engagement, Search Engine Land and Marketing Land (@monicawright)

Q&A Coordinator: Jonathan Goodman, President, Halyard Consulting (@halyardconsult)

Speakers:

Jake Larsen, Founder / Owner, Video Power Marketing (@JakeLarsen7)
JP Lespinasse, Senior Director, Social Media, BET Networks (@BET)
Grant Tilus, Inbound Marketing Manager, Collegis Education (@granttilus)

Clinic Track

Link Building Clinic (#smx #34E)
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.

Moderator: Jessica Thompson, Associate Features Editor, Search Engine Land (@jessotron)

Speakers:

Pearl Higgins, Account Manager, Outspoken Media (@pearl_higgins)
Roger Montti, Owner, martinibuster.com

3:30pm-3:45pm
(15 min)

Refreshment Break

3:45pm-4:45pm
(1 hr)

Multiple

Best Of Show / Key SMX Takeaways (#smx #takeaways)
After three days of thought leadership, meaningful insights and tactical tips, you’ll be sure to have your own list of top takeaways, favorite speakers and sessions. Of course, you couldn’t attend every session – but have no fear! In this session you’ll hear from speakers and attendees what they found most valuable, as we recap the best information from the show.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Speakers:

Samuel Edwards, Online Media Strategist, Tenthwave Digital (@samuel_quincy)
Casie Gillette, Director of Online Marketing, KoMarketing (@casieg)
Tim Mayer, Chief Marketing Officer, Trueffect (@timmayer)
Kevin Mullett, Director of Social Media and Visibility, Cirrus ABS
Matt Siltala, President, Avalaunch Media (@Matt_Siltala)
Karianne Stinson, Director, Mediabrands Publishing (@Karianne)
Frederick Vallaeys, CEO, Optmyzr (@siliconvallaeys)
Purna Virji, Director of Communications, Petplan Pet Insurance (@purnavirji)
Lisa Williams, President & Founder, Sustainable Digital Marketing (@seopollyanna)

Editorial & Sponsored Sessions

The vast majority of sessions at SMX are "editorial" ones, where speakers have been selected based on the quality of their content, and the session is organized by the SMX programming team. Editorial sessions do not have paid spots, no speaking slots are sold.

The Plus Session Track offers sessions that are paid speaking slots, where the content is produced by the sponsor themselves. These sessions are open to those with full conference passes and those with Expo+ passes. Solution Spotlights are brief paid introductions given by sponsors and exhibitors.

Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have any editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.