SMX East 2014 Agenda At-A-Glance
Workshops @ SMX EastMonday, September 29 - 8:30am to various
Take a deep dive on SEO, PPC, local search and international search at an SMX Workshop. Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and critical industry networking opportunities. Check out the line-up here.
SMX Orientation: Optimizing Your Conference ExperienceMonday, September 29 – 5:30pm to 6:00pm
First time at an SMX show? Get the scoop on accessing presentations, Wi-Fi, power, food, networking and great content. Plus you’ll meet part of the SMX team as well as other “first-timers” and start making connections before the show starts. Open to All Access attendees and speakers.
Workshops @ SMXMonday, September 29 – 8:30am to various
Focus alerts you to the topic categories of each session:
- “SEO” sessions focus on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings.
- “SEM” sessions focus on generating traffic through paid search advertising, sometimes also called PPC (pay-per-click) advertising.
- “BOTH” are sessions are about issues applicable generally to search marketing overall, covering both SEO and SEM issues.
Level indicates how much knowledge you need to benefit most from the session:
“ANY” sessions are suitable for those with any skill level in SEM. Beginners will understand what’s explained, but the sessions are also helpful to intermediate and advanced people.
"INTERMEDIATE" sessions are designed for those with working experience in search marketing. Don’t feel you’re intermediate level? If you’ve attended sessions in the SMX Boot Camp track, you’ll be better prepared for intermediate sessions.
“EXPERT” sessions are for experienced search marketing pros. These sessions assume a high level of knowledge and don’t stop to explain the basics.
Editorial & Sponsored Sessions
The vast majority of sessions at SMX are "editorial" ones, where speakers have been selected based on the quality of their content, and the session is organized by the SMX programming team. Editorial sessions do not have paid spots, no speaking slots are sold.
The Plus Session Track offers sessions that are paid speaking slots, where the content is produced by the sponsor themselves. These sessions are open to those with full conference passes and those with Expo+ passes. Solution Spotlights are brief paid introductions given by sponsors and exhibitors.
Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have any editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.