aimClear^® Facebook Marketing Intensive @ SMX East

New York, NY: September 12, 2011

Facebook has exploded to become an astonishing community of nearly 700 million users, many of whom are fanatically engaged. The eruption has marketers clamoring to stake claims in the gold rush. Join our panel of accomplished international Facebook marketers for Facebook Marketing Intensive.

You will leave this training knowing how to leverage the traffic-driving power of the Facebook community with “free” optimization techniques and paid Facebook advertising. Sessions include…

Facebook Site Clinic- Pages, Groups, Events & Search: Learn elegant Facebook SEO, ranking factors and visibility hacks to be found organically. Study winning uses of Fan and Interest Pages, Groups, Events & Facebook internal search (Facebook SEO). Panelists will share real big-brand and small business how-to case studies that rock. Attendees and trainers will share and critique each other’s Facebook assets in a "site clinic" format.

Killer Facebook Ads: For cutting-edge marketers, Facebook represents a fertile landscape for contextual advertising. Many of the 500+ plus million users self-disclose interests and respond to tightly targeted and compellingly written ads. Get a crash course in Facebook marketing and the ad platform, from fundamentals to advanced campaign management.

Facebook Demographic Research – Full Contact Edition: Leverage the Facebook ad targeting tool to uncover new and existing market segments. If ever there was a place to express creativity, intuition and guile, this is it. You’ll will learn to mine social segments that users "personas" — how they live their lives, express themselves, their reading preferences, the brands they consume, political inclinations, their perversions, afflictions, professions, hobbies as well as other predictions, tastes and affinities.

Facebook Competitive Intelligence Research: You’ll take away deadeye tactics to target customers to identify influential users. Including gathering comprehensive data on competitors’ most engaged friends for organic friend making and aggressive Facebook Ad targeting.

Facebook Marketing KPIs: Using the data to create a data-driven Facebook marketing plan, speak holistically across paid and organic tactics. How to set realistic Facebook KPIs that span an appropriately integrated mix of public relations (PR), internal (in-Facebook) and external (Google & Bing) search engine optimization, Facebook ads, Twitter, YouTube, blogs and other feeds. Learn to identify Facebook Privacy leaks to drive white hat marketing tactics.

Community Manager Training: Explore the art of non-gratuitous social behavior, including the incredible power of "Personal Journalism." Streamline the practice of authentic friend making.

Reputation Monitoring in Facebook: Learn the latest techniques and tools for keeping tabs on Facebook buzz, and your reputation in tact.

Outstanding Value – Register Now!

Register today to ensure your spot. Seating is limited for this unique and cutting-edge workshop. Here are the two ways to attend:

There are a limited number of tickets available. Register now!

Note: Facebook Marketing Intensive will be held on Monday, Septebmer 12 at the Sheraton New York. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served. The seminar will end at approximately 5:00pm.

Your Host: Marty Weintraub, President, aimClear

Marty Weintraub and his colleagues at search and social media marketing firm aimClear, will lead the Facebook Marketing Intensive sessions. His online marketing experience dates to 1992, the dawn of the interactive era. However, Marty’s career has spanned more than two decades working in traditional and online marketing channels. He’s been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." Client credits have included Siemens, Martha Stewart Omni, BlueCross, ChaCha, AngiesList, PolyGram, ThirdDoor, The Washington Post, CBS, Knight Ridder, SecondLife and many others.

aimClear^® has marketed clients on Facebook since 2006, ranging from iconic name brands to SMBs. Team members speak all over the world, on the cutting edge, about Facebook and social media marketing. The company has become internationally recognized for its work in the field, training marketing departments, globally.

aimClear is headquartered in Duluth and St. Paul, Minnesota.