Get the Boss Onboard! Attend Search Marketing Expo – SMX East 2012

We know you get it: You’ll learn things and make connections at SMX West that will make you a more effective internet marketer.

But convincing your supervisor can be difficult, so we’ve prepared this letter to help you.

Just copy the content to e-mail or download the Word doc or PDF. Customize as you see fit, then send it on for approval. The reasons for coming and the expenses are itemized, so your supervisor will know exactly why you want to come and what it will cost!

Click to Download or Copy:

Click on either icon at right to download.

Or click in the text box below to copy this message for pasting directly into an email to the boss.

Click Ctrl-C (⌘-C on a Mac) to copy/paste the contents below:

Attending Search Marketing Expo – SMX East 2012

Please consider approving my request to attend Search Marketing Expo – SMX East 2012 in New York City this October 2-4.

Attending this conference is a worthwhile investment. Here’s why:

* SMX East sessions (more than 60 to choose from!) provide actionable tactics and best practices we will implement to drive traffic and increase conversions; 
* SMX East covers all of the online marketing options we are now using or should consider, including paid search advertising, SEO, social media (organic and paid), display advertising and local/mobile. 
* SMX East is an outstanding networking opportunity. I’ll meet other internet marketers and learn how they’re tackling the marketing challenges we’re currently working to solve. 
* SMX East is programmed by independent experts, not vendors or an agency with services to sell. The conference is co-chaired by Danny Sullivan and Chris Sherman; who have been programming must-attend internet marketing conferences for more than 10 years. 
* Check out this video of people who attended last year’s SMX East http://www.youtube.com/watch?v=rft7H8ty3k4

The investment in attending SMX East breaks down like this: 
Super Early Bird conference rate = $1395 
Airfare: $500 
Hotel: (3 nights at $360 +tax) $1080 
Total Super Early Bird = $2975

I am requesting approval now so we can take advantage of the Super Early Bird rate of only $1395 – a $500 savings off the full price. Rates increase in mid July.

An SMX registration includes – for free – lots of money-saving services that other conferences don’t provide, including: 
* Breakfast and hot lunches every day
* Snacks and drinks all day 
* Transportation from the hotel to convention center
* Wi-Fi access so I can stay connected
* Networking events and birds-of-a-feather lunches so I can meet others working on the same challenges

Thank you for considering this request. Again, if I get approval now, then we can save $500 on the registration. The total investment will be less than $3000.

ready to go? register now!