In-house SEO Exchange @ SMX East
New York, NY: September 30, 2013
A Full-day of “Open the Kimono” Knowledge Sharing
“The course was incredible and I can’t thank you enough!! If I could dream up the perfect SEO course to attend every year this would be it!”
- Brian Ledis, Product Developer, Thompson Reuters
The only event designed by in-house SEOs for in-house SEOs
The In-house SEO Exchange at SMX is one full day exclusively dedicated 100% to in-house SEO, by in-house SEOx. This means that the types of challenges you face and the types of questions that you have can be discussed openly with people in the room.
Because attendees are all in-house SEOs, the walls come down and you get to talk to the people actually doing SEO at the big brands, build relationships and share solutions that you would normally only hear behind closed doors. There is no other workshop with this level of sharing.
Experience the Difference of the In-house SEO Exchange:
Address Enterprise-Level Technical Issues: Learn from a room full of others in e-commerce, publishing, lead-gen, and B2B, how they deal with unique technical issues in their applications. For example, the use of canonical tags, mitigating the negative effects of Penguin/Panda updates, integrating social media and UGC, improvements in search bots’ capabilities, etc.
Learn What Is in Powerful Reporting for Stakeholders: Find out the who, what, when, how other in-housers are reporting SEO metrics and KPIs to help demonstrate the value of SEO or build the business case for bigger SEO budgets.
Understand How to Manage SEO Across the Organization: Learn from top brands, the strategies they use for making SEO a bigger priority, distributing the workload to other positions, and integrating SEO into the workflow more seamlessly.
Trouble-Shoot SEO Strategies: Whether the focus for 2013 is doing a better job of local SEO on a national level, going through a major site-redesign, measuring the impact of link building campaigns, or expanding your online presence into foreign markets – someone at the In-house SEO Exchange will have been there before.
Get More from Your SEO Budget: Hear first-hand the experiences other enterprise-level SEOs have in getting the most value out of their SEO budget – have frank discussions on the must-have tools (and those that can be skipped), what gets outsourced (and recommended vendors), and even personal experiences with *gasp* paid links!
Get More Mileage from Your Work Week: Learn how to be a more efficient in-house SEO, leverage other roles in the organization and take away what other in-house SEOs are doing to shave time off their tasks.
And Much More: The In-house SEO Exchange and brainstorming is dynamic by nature. Attendees help set the agenda to ensure your most pressing SEO questions are addressed.
The In-house SEO Exchange is intimate: Facilitated discussions keep the conversations moving and foster relationship building. All of the participants are in-house SEOs.
Exchange Ideas with Industry Leaders:
Mingle with enterprise-level companies, facing your same challenges. Below is just a sample of the brands that have attended in the past.
Attendees Agree; It’s One of the Best Parts of SMX:
Comments from surveys and emails to us after the event:
“There are many ways to gain general SEO expertise. But an extended, in-depth dialog with people doing my same job, overcoming the same challenges of doing SEO as a long game in a large organization? That’s a rare opportunity that the In-house SEO Exchange offers. For me, it’s been the most relevant conference experience I’ve had.”
- Bonnie Gibbons, SEO Manager, Cars.com
“The needs of search marketers doing SEO in-house are broader than the topics covered at most conferences. It’s not just about basic tactics: you also have to deal with organizational, political and process-related challenges. Insights into how to get past these hurdles often come from peers at other companies who either are or have been going through similar challenges. Having a day that is dedicated to enabling these conversations is priceless.”
- Olivier Lemaignen, Group Manager, Global Search Marketing – Intuit
“The small group atmosphere lets you tap into the collective intelligence of talented search marketing experts from across the internet. Moreover, by meeting and sharing with these individuals, you have the opportunity to establish friendships and grow your network of resources – a HUGE plus for future conferences.”
- Attendee from SMX Advanced
“The opportunity to just sit and bounce ideas off others in a semi-guided and themed way was unique and clearly the best bit…pub meets never have that kind of focus, and those kind of conversations rarely flourish in a standard conference situation. Understanding and agreeing that what was said in the room stayed in the room allowed for a much free-er discussion and I think was really valuable for everyone.”
- Attendee from SMX Advanced
What Makes this Event Especially Great for In-house SEOs?
“I loved that it was centered around the questions of each attendee. Your format for the In-House SEO exchange is right on.”
- Enterprise-Level In-house SEO, Attendee from SMX Advanced
“The best component is being able to interact with other in-house search marketers and bounce ideas off each other. I would recommend it for this reason.”
- In-house SEO, Kelley Blue Book
What Was Your Big Take-away?
“I came away with really good knowledge that will help me put together our long term plan.”
- Attendee from SMX East
“Everyone in attendance was helpful and encouraging. I feel as if I gained a whole support group in one day.
- Gretchen Heying, ExOfficio
“The connections that I made from those round tables were truly valuable.”
- Chase Johnson, CHG Healthcare, SMX Advanced
Workshop PricingRegister now!
for for In-house SEO Exchange @ SMX East.
* Requirements to Attend:
You must be willing to share your experiences, insights, lessons learned and contribute to the Exchange. You must be an in-house SEO professional to attend (not employed by a company offering search marketing services).
If you have any questions, please contact Jessica Bowman at 415-990-3407.
In-house SEO Exchange will be held Monday, September 30 at the Sheraton New York Hotel & Towers. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.
More About Your Host and Speakers
Jessica Bowman – Host
Identified as one of the industry’s top in-house SEOs, Jessica Bowman is now the founder of SEOinhouse.com, a leading advocate for in-house SEO and known for getting in-house SEO programs up and running quickly, systematically and profitably. Jessica tells it like it is, with candid, realistic advice about SEO strategy, tactics, and implementation options.
From IT to SEO: Jessica brings a different perspective than many search marketers on how to execute SEO by integrating it into existing systems and processes. Her diverse experience in project management, website usability and process analysis gives her the insight to ask the right questions in the right order to identify the best approach for implementing SEO.
Jessica isn’t just a “tech geek”… she has a talent for figuring out what a company needs and what it doesn’t need, identifying where the focus should be, pointing out what isn’t worth the effort, and taking action to start maximizing a company’s SEO efforts. A long-time advocate of in-house SEO, Jessica can show you how to leverage your existing resources and talent to produce the maximum return on SEO investment.
Global SEO Manager
Donna Bedford – Speaker
Donna is the Global Lead of SEO for Lenovo driving SEO in 40+ countries worldwide using Lean Six Sigma best practices. As part of the role, she drives awareness through non-traditional marketing, blogger outreach and SEO best practices. Lenovo won 2013 Best-in-Class Award for search marketing (SEO) at eTail West under her direction.
Prior to her current role, she worked on Lenovo’s Design and User Experience team. Donna has over 20 years of web experience, including multiple Fortune 500 companies both in the US and UK.
Director of New Media
Melanie Phung – Speaker
Melanie works with producers, copywriters, and web developers to generate increased visibility for the depth and breadth of PBS’s online content. She believes great SEO strategy helps to bridge the divide between content, technology, and user experience.
Melanie also has experience in online reputation management and social media marketing. In 2009 and early 2010, while working for a small digital marketing agency, Melanie managed the day-to-day social media presence and overall social media strategy for the international aid organization CARE. During the humanitarian crisis following Haiti’s earthquake, CARE’s use of Twitter and Facebook was widely applauded as a great example of using social media to communicate about disaster relief.
Executive Director of Search
ABC and ABC News
John Shehata – Speaker
John is an SEO expert managing Search Engine Optimization and Social Media campaigns for top national brands and fortune 500 companies for over 13 years.
Shehata leads the search engine optimization online strategies for ABC News, ABC, ABC Family, and Oscars and works closely with all TV shows. John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping SEO top of mind. In addition to overseeing the day-to-day operations of his SEO teams, he is responsible for developing and implementing high-level strategies for optimizing online content, news, videos and social presence for ABC News.
Prior to ABC News, Shehata was the director of SEO and Social Media for Advance Internet Inc., a group of web sites owned and operated by Advance Publications Inc. (Conde Nast), John managed SEO for 12 local news web sites affiliated with over 35 daily newspapers.
John worked with many Fortune 500 companies to develop successful SEO marketing strategies. He has also worked as Java developer and built applications for SEO.
Shehata is recognized in particular for his SEO strategies for News and his SEO technical skills. He has written several articles on Search Engine Marketing and continues to speak at conferences around the country which focus on SEO for news and Social Media.Register now!