New York, NY: Sept. 29 - Oct. 1, 2015

Jacob Javits Convention Center

International Search Summit @ SMX East

New York, NY: September 28, 2015

International Search Summit @ SMX East

Join us at the International Search Summit for a day of content, debate and discussion about the most important issues in international online marketing.

Hear from search engines, practitioners of international search campaigns and in-house global marketers, who will share their experiences, as well as tips and tactics to help improve any multilingual web marketing activities.

With numerous networking sessions, Q&A time and group discussions, we ensure you can ask any questions you have and leave with the answers you need to drive your global business forward.

Sounds good right? Then sign up today!

International Search Summit Agenda – SMX East 

Maximising International Opportunities
We all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.


Immanuel Simonsen

As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School — teaching online marketing professionals on business opportunities around the globe — Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing. He also writes for Webcertain’s multilingual search blog. Born and raised in Denmark, Immanuel now lives in Barcelona.


Avoiding Mistakes in Global SEO
Many multinationals have seen huge successes and major fails in the pursuit of international expansion. Drawing on his vast experience, Bill will look at some of these examples, as well as provide practical tactics and techniques to ensure efficiency and effectiveness in global campaigns.


Bill Hunt
Bill Hunt
Back Azimuth Consulting

Bill Hunt

Bill Hunt is considered the top thought leader on global search engine marketing and is an internationally recognized search marketing speaker, having spoken at conferences in over 30 countries. He is the coauthor of the best-selling book Search Engine Marketing, Inc.: Driving Traffic to Your Company’s Web Site, now in its second edition, from IBM Press. He also writes a popular blog on search and social media marketing as well as monthly columns for various publications. He is also a member of the SES Conference Advisory board.


Coffee Break


Atlassian: Lessons Learned from Project France and International Expansion
Dave Cook, Head of Global Online Marketing for Atlassian will share his experience of expanding internationally, sharing key lessons they learned from their first market France and providing SEO and SEM tips for businesses operating in multiple markets and languages.


Dave Cook
Dave Cook


Paid & Programatic: The Golden Ticket to International Effectiveness
When launching in new markets, it can be a challenge to build brand awareness and trust, both of which are vital to achieving those all-important conversions. Michael will demonstrate the value of using paid search and social, as well as RTB campaigns to consolidate your brand in international markets.


Michael Bonfils
Michael Bonfils
SEM International

Michael Bonfils

Michael Bonfils is the Worldwide Managing Director of SEM International, a division of International Media Management Corp. Since 1996, Michael was one of the early pioneers in the search engine industry, working in-house for a multinational firm prior to being in charge of Search Engine Strategy at in 2000-01.

In 2001, his International passion led him to opening up his own firm and an office in Asia after recognizing the need for U.S.-based online marketing agencies requiring an outsourced solution to provide services to their clients outside of the United States.

As the demand for his company’s services expanded into other countries and languages, he spread out further into Asia, Europe and eventually Latin America. Today, SEM International is a global co-operative of in-country search engine marketing agencies providing a one stop, centralized solution for Intl search engine and digital marketing solutions covering over 50 countries and over 40 languages.




International Keyword Research Uncovered
There is a lot to consider in international keyword research – from search engines to user behaviour to language differences and peculiarities. We’ll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.


Ben Lefebvre
Ben Lefebvre

Ben Lefebvre

Benjamin Lefebvre is the Director of Business Solutions at Webcertain. With an extensive linguistic background, and over four years of hands-on search experience, Ben is a regular speaker at the International Search Summit and is one of the tutors at the International Marketing School. Familiar with a variety of different industry sectors and digital channels, he also makes sure that all clients’ international digital marketing strategies have been appropriately adapted to each target market. Ben’s areas of expertise are Pay per Click, SMO, Search Engine Optimisation, Online PR and Link Building applied to international and multilingual markets and project management.


Creating Digital Success in China with Baidu
With internet users and online shoppers expected to reach 730 million and 380 million respectively by 2016, search has become an integral marketing component for brands hoping to gain a foothold in the China market. Frankie from Baidu International, China’s top search engine giant, will share some insights on online behavior of Chinese consumers and the latest digital trends to help you capitalise on opportunities in the digital space.


Starla Shin
Starla Shin
Baidu International

Starla Shin

Starla is the Business Development Manager of Baidu International where she is responsible for overseas partner management and also oversees all strategic partnership initiatives in the regions. She has over 12 years of solid experience and knowledge in marketing, brand and channel management in Finance, IT and Internet sectors, with proven management skills in leveraging organizational resources and strengths, competitive positioning to drive sales and operational performance.


Yandex and Russia
Russia is Europe’s largest internet market, and its homegrown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Melissa will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.


Melissa McDonald

Melissa McDonald is the International Marketing Manager at Yandex, the leading Russian search engine, maintaining 60% of the market share. Yandex offers advertisers free English to Russian translation and site optimization. Yandex is based in Moscow but has 22 offices worldwide, including the US Business Development Office in Boston.

Melissa leads content generation for, a news and information site for digital advertising in Russia providing up-to-date market research, RuNet news, and blogs on major online advertising categories. You will find Melissa speaking about RuNet and Russian SEO and SEM topics at several conferences throughout the US and UK, including SMX, IRCE, and iDate.


Coffee Break


Hreflang and Geo-Targeting Explained
At the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. Google Engineer Gary Illyes focuses on providing support for its hreflang mark-up and will provide clarity on how to use, best practice tips and answers to any geo-targeting questions you may have.


Gary Illyes

Gary Illyes is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites. When not crunching data to find ways to improve web search, Gary is contributing to the Webmaster Central Blog and helps users debug their websites in the Google Webmaster Forums.

Prior joining Google in 2011, Gary was teaching online journalism in Romania and abroad. He was a technical consultant for several high profile media outlets, and he spent his free time on online forums helping webmasters troubleshoot web- and news-search related issues. He has studied IT at the University of Phoenix and holds an associate’s degree in journalism from the Ady Endre College of Journalism in Romania.


Intriguing Data from International Search Marketing Experience
We’ll end the day with a look at some of the data extracted from global search marketing campaigns, analysing what it means and how it can help to guide future international digital decisions.


Andy Atkins-Krüger

Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralized hub for clients. It is one of the only agencies to focus solely on international projects and covers over 44 languages in-house.

Andy contributes regularly to publications and blogs on international search and speaks regularly at conferences around the world. In addition, Andy also acts as the Chief Editor of Webcertain.TV, the online global marketing TV platform and the Webcertain blog Multilingual Search.


Interactive Discussion and Final Q&A
Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!


Networking Drinks

Registration Options:

Registration Options Super Early Bird
Now – July 25
Early Bird
July 26 – Aug 29
Conference Rate
Aug 30 – Sept 28
On Site
All Access Pass + Workshop $2,495 $2,695 $2,895 $3,095
Workshop Only* $995 $1,095 $1,195 $1,295

Note: Workshops will be held Monday, September 28 at the Westin Times Square, .7 miles from the Sheraton. For details on this location change, click here. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.

What Past Delegates Have Said:

The International Search Summit is a must-attend event for anyone involved in International search. The mix of topics covered was perfect, and the number of countries represented by the presenters was impressive. I would recommend this to anyone attending SMX in the future who is looking to improve their knowledge in the International search space.

Alan Suchan – Fathom

I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geo-targeting was great. There was a sense of mutual interests that you don’t often come across in your daily work

Arne van Elk – RNW

I came to the International Search Summit with an international SEO problem. I left with a solution

Dan McCourt, Ecommerce Manager – SouthCo

The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing

Martin Kura – Consultant

…the International Search Summit was worth every minute of my time. I had
full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I’ve been doing SEO since 2001, but I haven’t dabbled much in the International space; so as an SEO veteran but an Int’l newbie, I was amazed at how some of the smallest considerations can have some big effects. I’d highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings.

Eric Wu, Director of SEO –

I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot.

Danny Dover, Lead SEO –

The Summit was very informative, provided me with up-to-date knowledge and market trends through some excellent presentations and expanded my network of business contacts”.

Millen Shah –

The International Search Summit was a very well organised event, presenting interesting angles and views on issues and developments in Global Search. It discussed best practices for targeting multiple markets online and gave valuable insight into specific key markets. There was also the opportunity to network.

Michal Stefan – I & Q Group.

The International Search Summit was an amazing day. I picked up lots of useful information, had some very interesting conversations and the food was really nice (a rarity at conferences!)”.

Jamie Peach – Razorfish