Join us at the International Search Summit for a day of content, debate and discussion about the most important issues in international online marketing.
Hear from search engines, practitioners of international search campaigns and in-house global marketers, who will share their experiences, as well as tips and tactics to help improve any multilingual web marketing activities.
With numerous networking sessions, Q&A time and group discussions, we ensure you can ask any questions you have and leave with the answers you need to drive your global business forward.
We’ll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.
Gemma Birch – Webcertain
Maximizing International Opportunities
We all know the opportunities for businesses expanding into international markets are big – but just how big? And where in the world do they exist? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.
Immanuel Simonsen – Webcertain
Lessons Learned From Global Enterprises
Many multinationals have seen huge successes and major fails in the pursuit of international expansion. We’ll look at some of these examples, as well as provide practical tactics and techniques to ensure efficiency and effectiveness in global campaigns.
Targeting the Remote Customer – Globally
As the online world continues to change and develop, so do online customers. We need to be aware of their behaviours, issues and needs and the fact that they are buying remotely, from many different devices and locations. We’ll take a look at the wide range of search and usability factors that must be considered in international campaigns.
Andy Atkins-Krüger – Webcertain
Hreflang and Geo-Targeting Explained
At the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. Google Engineer Gary Illyes focuses on providing support for its hreflang mark-up and will provide clarity on how to use, best practice tips and answers to any geo-targeting questions you may have.
Gary Illyes – Google
An American SEM in Toronto
As an American SEM moving to head Bing Ads SMB Search in Canada, CP had many assumptions about the international search market – a few were right, and many were wrong. Living in Toronto for 3 years CP was connected deeply with the market, its consumers and his global counterparts. Join an American search marketer who went abroad to discover the little international nuances that make a big difference, and how you can capture more high-ROI traffic with Bing Ads.
Cp McBee – Bing
Making it in China – Baidu
As the leading search engine in the world’s biggest and most lucrative internet market, Baidu is very important for international marketers wishing to make an impact in China. Sarah will explore this challenging market and explain the value Baidu can add to Chinese search campaigns.
Sarah Holtzman – Baidu International
International Keyword Research
There is a lot to consider in international keyword research – from search engines to user behavior to language differences and peculiarities. We’ll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.
Ben Lefebvre – Webcertain
Scaling Content in International Campaigns
Developing a content marketing strategy for one market is challenging enough, but doing it in multiple countries and languages takes the challenge to a new level. We’ll look at some tips and tactics for scaling content in international campaigns including repurposing content between countries and managing a multilingual content program.
Motoko Hunt – AJPR
Group Discussion and Final Q&A
International Search Summit will be held Monday, September 29 at the Sheraton New York Times Square. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.
What Past Delegates Have Said:
The International Search Summit is a must-attend event for anyone involved in International search. The mix of topics covered was perfect, and the number of countries represented by the presenters was impressive. I would recommend this to anyone attending SMX in the future who is looking to improve their knowledge in the International search space.
I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geo-targeting was great. There was a sense of mutual interests that you don’t often come across in your daily work
I came to the International Search Summit with an international SEO problem. I left with a solution
The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing
…the International Search Summit was worth every minute of my time. I had
full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I’ve been doing SEO since 2001, but I haven’t dabbled much in the International space; so as an SEO veteran but an Int’l newbie, I was amazed at how some of the smallest considerations can have some big effects. I’d highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings.
I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot.
The Summit was very informative, provided me with up-to-date knowledge and market trends through some excellent presentations and expanded my network of business contacts”.
The International Search Summit was a very well organised event, presenting interesting angles and views on issues and developments in Global Search. It discussed best practices for targeting multiple markets online and gave valuable insight into specific key markets. There was also the opportunity to network.
The International Search Summit was an amazing day. I picked up lots of useful information, had some very interesting conversations and the food was really nice (a rarity at conferences!)”.