International Search Summit @ SMX East

New York, NY: September 30, 2013

I came to the International Search Summit with an international SEO problem. I left with a solution. – Dan McCourt, Ecommerce Manager, SouthCo – ISS@SMX East delegate

International Search Summit @ SMX East 2013 - New York, NY - September 30, 2013

The world is an ever smaller place – and the opportunities for growth overseas are ever bigger.

The International Search Summit is a day dedicated to the possibilities of international search, as well as the tactics, techniques and tips for achieving multinational search success.

Combining expert speakers, in-depth presentations, Q&A sessions and breakout discussion groups, ISS digs deep into the complexities of targeting multiple countries and languages online and gives delegates the chance to find solutions for their global search challenges.

At the International Search Summit you’ll get:

  • In-depth sessions on International SEO, PPC and Social Media topics
  • Networking opportunities with international search experts and global search engines
  • Breakout discussion groups to delve deeper into specific topics, share experiences and solve problems
  • Global marketing insights to help shape your international online activity
  • Access to Global Central Insights – a knowledge bank of information, research and data on international search topics
International Search Summit Agenda – New York 

Introduction and Global Search Engine Headlines
An introduction of what to expect from the day and to the topic of international search, with a look at some of the latest global search stats and search engine developments.

Speaker: Gemma Birch – WebCertain


Global Search Management
Bill has spent many years working on International SEO projects for major multinational brands. He will share his experience, highlighting the major mistakes made by global organizations and solutions and tactics for avoiding them. He will share practical tips for improving efficiency and effectiveness across global programs.

Speaker: Bill Hunt – Back Azimuth Consulting


Understanding and Implementing Geo-Targeting
Often the biggest headache for global search marketers, geo-targeting is an essential topic for any international search event. Ensuring that the right web content reaches the right users is imperative for success, yet with a wide range of options available it’s often difficult to determine the most appropriate route to take. This is the complete guide to planning a geo-targeting strategy for your global websites.

Speaker: Andy Atkins-Krüger – Webcertain


Coffee Break


Yandex: Conquering the Russian Market
Russia is the biggest internet market in Europe, yet is one of the most challenging for international organizations to enter. Understanding and using Russia’s leading search engine Yandex is essential for any business targeting Russian users. Preston will give insights into the opportunities in this vast market and advice on how to utilize Yandex to achieve the best results.


Demystifying China
Today, China is already the world’s largest Internet, smartphone and e-commerce market. Yet, most people outside the “Great Firewall” would have difficulty naming even 3 Chinese technology brands; and the road of China market entry by US Internet brands is littered with unsuccessful attempts. In a world of two Internets — this talk will demystify the technology landscape behind China’s Great Firewall and explore both the challenges and sizable opportunities of bridging innovation between China and the West.

Speaker: Justin Tsang – Pacific Technology Ventures


Making a Mark in India
India now has the 3rd largest internet user base in the world, 2nd largest number of users for Facebook / Linkedin and other English social media platforms, all this with internet penetration of less than 15 % of the population. Cell phone subscribers have already crossed 900 million.

India is poised to become to one of the largest opportunities for the entire Digital Marketing Industry, not only from the point of view of selling products and services into the country, but also utilising the talent to scale the profitability of digital companies based in the West. This session will focus on how companies need to approach this market, as replicating go-to market strategy of developed countries just will not work in India. Yet if you customize your approach based on understanding of the market, India could become one of the largest opportunities you ever come across.

Speaker: Vivek Bhargava – iProspect Communicate2




The Do’s and Don’ts of International Paid Search
International Paid Search can reap huge rewards and big ROI for brands – when done properly. When it isn’t, it can be a huge drain on time and resources for little return. Laetitia, who heads up the Global Paid Search Team for Dell, will draw on her experiences of running large, global PPC campaigns to share the major do’s and don’ts for international paid search campaigns.

Speaker: Laetitia Kieffer – MediaCom


Ranking Factors Around the World
What do Google, Yandex, Baidu and Bing have in common and where do they differ? Are there major differences in ranking factors between countries, and if so, how does that affect international marketing strategies? Marcus will answer these questions and use Searchmetrics’ vast search and social data to provide actionable insights and practical advice.

Speaker: Marcus Tober – Searchmetrics


International Content Marketing
Producing and distributing regular, quality content is challenging enough when you’re doing it in one language, never mind when you’re attempting it in multiple languages. This session will look at strategies and tactics for creating and sharing content effectively and efficiently across all international markets.

Speaker: Motoko Hunt – AJPR




Interactive Breakout Sessions
This session will focus on paid search in an international context, looking at best practices for developing multilingual campaigns and tactics for implementation.


Round-Up and Medallion Speaker Award


Networking Drinks

** Sessions/Speakers may be subject to change

Registration Options:

Registration Options Super Early Bird
Now – Jul 25
Early Bird
Jul 26 – Aug 29
Conference Rate
Aug 30 – Sep 29
On Site
All Access Pass + Workshop $2,495 $2,695 $2,895 $3,095
Workshop Only* $995 $1,095 $1,195 $1,295
Workshop Only – 3 Pack $2,500 $2,800 $3,050 N/A
Workshop Only – 6 Pack $4,800 $5,200 $5,700 N/A
Workshop Only – 12 Pack $9,000 $9,900 $10,800 N/A
Register now!

for International Search Summit @ SMX East.

International Search Summit will be held Monday, September 30 at the Sheraton New York Hotel & Towers. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.


What Past Delegates Have Said:

The Summit was very informative, provided me with up-to-date knowledge & market trends through some excellent presentations…

“The International Search Summit was a great opportunity to network with the experienced international SEOs and discuss some of the most challenging issues. They did an amazing job to accommodate the attendees that are new to international SEO as well as veterans.”

Joy Kim, Digitaria

“I attended the International Search Summit and found it extremely interesting. Many seminars can be quite tedious and at times dull, but I found myself engaged and wanting to know more! A really great event and I’m so glad I attended.”

Sophia Evgeniou, MEC

“WebCertain put together a solid workshop. Not only were Andy’s presentations awesome; the guest speakers were outstanding. The workshop changed the way I approach our global online marketing efforts and I left San Jose with some important key takeaways.”

Bulent Guneyli, International Marketing & SEM Specialist, New Balance

“I’ve been to many different search conferences over the years, and not all the sessions are always helpful. However, the International Search Summit was worth every minute of my time. I had full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I’ve been doing SEO since 2001, but I haven’t dabbled much in the international space; so as an SEO veteran but an international newbie, I was amazed at how some of the smallest considerations can have some big effects. I’d highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings”

Eric Wu, Director of SEO,

“I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot.”

Danny Dover, Lead SEO,

“The Summit was very informative, provided me with up-to-date knowledge and market trends through some excellent presentations and expanded my network of business contacts”.

Millen Shah,

“The International Search Summit was a very well organised event, presenting interesting angles and views on issues and developments in Global Search. It discussed best practices for targeting multiple markets online and gave valuable insight into specific key markets. There was also the opportunity to network.”

Michal Stefan, I & Q Group.

“The International Search Summit was an amazing day. I picked up lots of useful information, had some very interesting conversations and the food was really nice (a rarity at conferences!)”.

Jamie Peach, Razorfish
Register now!

for International Search Summit @ SMX East.

Jacob K. Javits Center


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