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SMX Local & Mobile: San Francisco, July 24-25, 2008

Local & Mobile search promises to be the next "big opportunity" for internet marketers. The consensus prediction is that the local search and internet yellow pages advertising market will grow to $15 billion by 2012. Mobile search is poised for even more explosive growth, from $80 million today to nearly $5 billion by 2012.

Though regarded today as separate categories, "local" and "mobile" search are converging rapidly. Search marketers who recognize these trends early and adopt strategies and tactics to capture these new channels will reap early adopter benefits.

The market is (still) fragmented … and getting more so with new platforms launching weekly. Search engines and online directories want a piece. So do niche players carving out positions in product/service market segments. Add the mobile carriers and the recipe for a stew of confusion is complete.

For marketers, local and mobile search marketing can be strategic and tactical advantage. Here’s why:

Local & Mobile search:

• promises to enhance ad-spending ROI by identifying customers poised to buy when using location-aware technologies
• requires new and specialized techniques for achieving optimal organic results
• will enhance searches (70% of people research products/services online) with location-specific data that facilitate in-store purchases, which represent 90% of all purchases made
• is fostering an entire ecosystem aimed at simplifying online marketing and making it more accessible for local and vertically-focused businesses
• is a largely untapped opportunity to gain extra visibility in Google Universal search results with relatively little effort

For agencies, mastering Local & Mobile advertising will enable you to serve existing customers better and acquire new customers. And for in-house marketers, you’ll discover ways to outflank the competition.

Leadership in Local & Mobile = opportunity. Be prepared. Register for SMX Local & Mobile today!

Your hosts

SMX Local & Mobile will be chaired by search marketing experts Chris Sherman and Greg Sterling.

Chris Sherman has analyzed and influenced developments in search marketing for more than a decade. He continues that work daily as Executive Editor of Search Engine Land, the leading news and analysis blog for search marketing professionals, and as a creative force behind Search Marketing Expo conferences worldwide. He is also the author of several books on search marketing and technologies, including "Google Power: Unleash the Full Power of Google" published by McGraw-Hill.

Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace. Greg writes weekly on local search in Search Engine Land’s Locals Only column. Prior, Greg ran The Kelsey Group’s Interactive Local Media program.

Who should attend?

• Full service agency media planners and buyers
• PPC agencies
• Organic search specialists
• In-house search marketers
• Brand marketers

Register Today For SMX Local & Mobile and Save!

Register now for SMX Local & Mobile to get the best available rate. You save $400 off the On-Site rate by registering today.