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Conference Agenda At A Glance

SMX Local & Mobile - San Francisco - July 24-25, 2008

View: At-A-Glance • Full Agenda Day 1 • Full Agenda Day 2 • Print Version

Local & Mobile Agenda At A Glance

SMX Local & Mobile Agenda - July 24, 2008
Expo Hall Hours: 9:45am - 7:00pm
Time The Big Picture Local Search Tactics
7:30am-9:00am
(1hr 30 min)		 Breakfast & Registration
9:00am-9:45am
(45 min)		 Keynote Address
9:45am-10:30am
(45 min)		 Expo Hall Grand Opening & Refreshments
10:30am-11:45am
(1 hr 15 min)		 The Local Mobile Search Landscape Ranking Tactics For Local Search
11:45am-1:00pm
(1 hr 15 min)		 Lunch
1:00pm-2:15pm
(1 hr 15 min)		 Monetizing Local & Mobile: Who's Making Money? Neogeography: Opportunities in Mapvertising
2:15pm-2:45pm
(30 min)		 Break
2:45pm-4:00pm
(1 hr 15 min)		 Local Mobile & Retail Local Search 3.0: Engaging the Community
4:00pm-4:15pm
(15 min)		 Break
4:15pm-5:30pm
(1 hr 15 min)		 The Future of LoMo: Convergence Is Upon Us Targeting Locals in a Blended Search World
5:30pm-7:00pm
(1 hr 30 min)		 Networking Reception

SMX Local & Mobile Agenda - July 25, 2008
Expo Hall Hours: 8:00am - 3:00pm
Time Local Mobile Strategies & Tactics Mobile Search Tactics
7:30am-9:00am
(1hr 30 min)		 Breakfast & Registration
9:00am-9:45am
(45 min)		 Keynote Address
9:45am-10:30am
(45 min)		 Expo Hall Grand Opening & Refreshments
10:30am-11:45am
(1 hr 15 min)		 Cracking the Code: Inside the Black Boxes of Local & Mobile Search Algorithms Mobile Advertising Opportunities & Tactics
11:45am-1:00pm
(1 hr 15 min)		 Lunch
1:00pm-2:15pm
(1 hr 15 min)		 Local & Mobile Paid vs. Natural Options & Tradeoffs Blended Search in a Mobile World
2:15pm-2:45pm
(30 min)		 Refreshments & Expo Hall Time
2:45pm-4:00pm
(1 hr 15 min)		 Managing a Local/Mobile Search Marketing Campaign Ranking Tactics For Mobile Search
4:00pm-4:15pm
(15 min)		 Break
4:15pm-5:30pm
(1 hr 15 min)		 Local Mobile Case Studies Mobile's Killer Aps: Location Awareness, Voice Search & Social Mobile

View: At-A-Glance • Full Agenda Day 1 • Full Agenda Day 2 • Print Version