Local Mobile Strategies & Tactics

Local Mobile Case Studies - What works in local and mobile search marketing? What doesn't work? How do optimization and advertising in the local mobile space differ from traditional search marketing? Speakers on this panel share their real-world experiences, successes and failures with local and mobile search campaigns.

Mostly Mobile Track

Mobile Advertising Opportunities & Tactics - Mobile search advertising is still in its infancy. How do you create an effective ad in a tiny space? How can you effectively track the performance of ads? And which advertising networks are the most effective at reaching the mobile searchers you're targeting? This panel explores these and other issues related to mobile search advertising.

Refreshments & Expo Hall Time

Local Mobile Strategies & Tactics

Local Mobile & Retail - Whether you're a local merchant or a national retailer selling locally, you can reach customers in your neighborhood through targeted search marketing efforts. This session looks at strategies employed from big brands all the way down to Mom & Pop retailers to market to qualified, local customers.

Mostly Mobile Track

Blended Search in a Mobile World - Mobile searchers are a demanding lot, wanting information, ring tones, maps, music and even video. And with the advent of the iPhone with its high-res user interface, mobile search results will increasingly feature a rich blend of content types going far beyond ten blue links. This session explores how can you make sure your content ends up in the new world of mobile blended search results.

Local Mobile Strategies & Tactics

Local & Mobile Paid vs. Natural Options & Tradeoffs - You've made the decision to explore local and mobile search marketing, but where should you focus? Just as with web search, you'll get different results from natural and paid campaigns. This session explores the strengths, weaknesses, tradeoffs and payoffs of each approach in local and mobile campaigns.

Mostly Mobile Track

Neogeography: Opportunities in Mapvertising - Maps are quickly becoming the de facto standard in local and mobile search results, and this has opened up new opportunities for advertisers to target searchers who've expressed both a need and a location. Learn how to get your marketing message in front of these searchers who know what-and where-they want to buy.

Local Mobile Strategies & Tactics

Managing a Local/Mobile Search Marketing Campaign - Managing a local or mobile search marketing campaign can be a challenge, as there are dozens providers each targeting different potential audiences. How do you choose partners? How do you allocate resources for maximum impact? This session explores the tactical demands of running a successful local/mobile search marketing campaign.

Mostly Mobile Track

Ranking Tactics For Mobile Search - Even the best optimized web sites can turn into disasters if not properly tuned for mobile search engines. Following on the "Cracking the Code" session, this panel takes an in-depth look at how to best optimize content to achieve high rankings, dealing with duplicate content issues and other key aspects of performing well in mobile search results.

Local Mobile Strategies & Tactics

Cracking the Code: Inside the Black Boxes of Local & Mobile Search Algorithms - Most search marketers are familiar with how web search ranking algorithms work, but local and mobile search services use completely different approaches to determining relevance. In fact, employing best practices with web SEO may actually harm rankings in local and mobile search. This session explores the unique ranking algorithms of local and mobile search services, with suggestions on how best to optimize for each type of platform.

Mostly Mobile Track

Mobile's Killer Apps: Location Awareness, Voice Search & Social Mobile - Combine the simplicity of speaking with social networks and devices with built-in location awareness and you have the disruptive formula that's going to shape the direction of mobile search in the future. This session explores how these dynamic factors are currently influencing mobile search results, and how search marketers can take advantage of the "geo-twitter" effect.