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Join us for SMX Local & Mobile 2008 !
Get complete details here.
SMX Local & Mobile: Denver, Oct. 1 & 2, 2007
Local & Mobile search promises to be the next "big opportunity" for interactive marketers. The consensus prediction is for $8 billion in ad spending by 2010.
The market is fragmented ... and getting more so with new platforms launching weekly. Search engines and online directories want a piece. So do niche players carving out positions in product/service market segments. Add the mobile carriers and the recipe for a stew of confusion is complete.
Get more info. Listen to the SMX Local & Mobile podcast with Chris Sherman and Greg Sterling!
So why bother to learn about Local & Mobile, especially if you're doing fine with your clients or boss for now? Here's why.
Local & Mobile search:
- promises to enhance ad-spending ROI by identifying customers poised to buy when using location-aware technologies
- requires new and specialized techniques for achieving optimal organic results
- will enhance searches (70% of people research products/services online) with location-specific data that facilitate in-store purchases, which represent 90% of all purchases made
- is fostering an entire ecosystem aimed at simplifying online marketing and making it more accessible for local and vertically-focused businesses
For agencies, mastering Local & Mobile advertising will enable you to serve existing customers better and acquire new customers. And for in-house marketers, you'll discover ways to outflank the competition.
Leadership in Local & Mobile = opportunity. Be prepared. Register for SMX Local & Mobile today!
SMX Local & Mobile will explore current opportunities and future developments, offering both fundamental and advanced panels on topics including:
- Meet the Local & Mobile search providers
- Local & Mobile search optimization
- Using analytics to fine-tune Local search campaigns
- Leveraging social networks in Local & Mobile search
- Clash of titans: Google & Yahoo vs. online yellow pages
- Measuring and demonstrating ROI of internet-influenced/real-world-consummated transactions
- See the complete agenda
Chris Sherman has analyzed and influenced developments in search marketing for more than a decade. He continues that work daily as Executive Editor of Search Engine Land, the leading news and analysis blog for search marketing professionals, and as a creative force behind Search Marketing Expo conferences worldwide. He is also the author of several books on search marketing and technologies, including "Google Power: Unleash the Full Power of Google" published by McGraw-Hill.
Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace. Greg writes weekly on local search in Search Engine Land's Locals Only column. Prior, Greg ran The Kelsey Group's Interactive Local Media program.
Who should attend?
- Full service agency media planners and buyers
- PPC agencies
- Organic search specialists
- In-house search marketers
- Brand marketers
Register Today For SMX Local & Mobile and Save!
Register now for SMX Local & Mobile to get the best available conference rate. You save $200 and get the best available conference rate by registering today.
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