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Conference Agenda At A Glance

SMX Local & Mobile - San Francisco - July 24-25, 2008

View: At-A-GlanceFull Agenda Day 1Full Agenda Day 2

Local & Mobile Agenda At A Glance

SMX Local & Mobile Agenda - July 24, 2008
Expo Hall Hours: 10:00am - 7:00pm

Time The Big Picture Local Search Tactics
7:30am-9:00am
(1 hr 30 min)
Breakfast & Registration
9:00am-9:15am
(15 min)
WelcomeKeynote Address - Frazier Miller, General Manager, Yahoo! Local
9:15am-10:00am
(45 min)
Keynote Address - Frazier Miller, General Manager, Yahoo! Local
10:00am-10:45am
(45 min)
Expo Hall Grand Opening & Refreshments
10:45am-11:30am
(45 min)
Keynote Address - Gur Kimchi, Principal Architect for Virtual Earth at Microsoft Corp
11:30am-1:00pm
(1 hr 30 min)
Lunch
1:00pm-2:15pm
(1 hr 15 min)
The Local Mobile Search Landscape Ranking Tactics For Local Search
2:15pm-2:45pm
(30 min)
Refreshment Break
2:45pm-4:00pm
(1 hr 15 min)
Monetizing Local & Mobile: Who's Making Money? Local Search 3.0: Engaging the Community
4:00pm-4:15pm
(15 min)
Refreshment BreakLunch
4:15pm-5:30pm
(1 hr 15 min)
The Future of LoMo: Convergence Is Upon Us Targeting Locals in a Blended Search World
5:30pm-7:00pm
(1 hr 30 min)
Expo Hall Reception

SMX Local & Mobile Agenda - July 25, 2008
Expo Hall Hours: 10:00am - 3:00pm

Time Local Mobile Strategies & Tactics Mostly Mobile
7:30am-9:00am
(1 hr 30 min)
Breakfast & Registration
9:00am-10:15am
(1 hr 15 min)
Local Mobile Case Studies Mobile Advertising Opportunities & Tactics
10:15am-10:45am
(30 min)
Refreshments & Expo Hall Time
10:45am-Noon
(1 hr 15 min)
Local Mobile & Retail Blended Search in a Mobile World
Noon-1:15pm
(1 hr 15 min)
Lunch
1:15pm-2:30pm
(1 hr 15 min)
Local & Mobile Paid vs. Natural Options & Tradeoffs Neogeography: Opportunities in Mapvertising
2:30pm-3:00pm
(30 min)
Refreshment Break
3:00pm-4:15pm
(1 hr 15 min)
Managing a Local/Mobile Search Marketing Campaign Ranking Tactics For Mobile Search
4:15pm-4:30pm
(15 min)
Refreshment Break
4:30pm-5:30pm
(1 hr)
Cracking the Code: Inside the Black Boxes of Local & Mobile Search Algorithms Mobile's Killer Apps: Location Awareness, Voice Search & Social Mobile