Conference Agenda At A Glance
SMX Local & Mobile - San Francisco - July 24-25, 2008
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Local & Mobile Agenda At A Glance
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SMX Local & Mobile Agenda - July 24, 2008 |
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| Time | The Big Picture | Local Search Tactics |
| 7:30am-9:00am (1 hr 30 min) |
Breakfast & Registration | |
| 9:00am-9:15am (15 min) |
Welcome | |
| 9:15am-10:00am (45 min) |
Keynote Address - Frazier Miller, General Manager, Yahoo! Local | |
| 10:00am-10:45am (45 min) |
Expo Hall Grand Opening & Refreshments | |
| 10:45am-11:30am (45 min) |
Keynote Address - Gur Kimchi, Principal Architect for Virtual Earth at Microsoft Corp | |
| 11:30am-1:00pm (1 hr 30 min) |
Lunch | |
| 1:00pm-2:15pm (1 hr 15 min) |
The Local Mobile Search Landscape | Ranking Tactics For Local Search |
| 2:15pm-2:45pm (30 min) |
Break | |
| 2:45pm-4:00pm (1 hr 15 min) |
Monetizing Local & Mobile: Who's Making Money? | Local Search 3.0: Engaging the Community |
| 4:00pm-4:15pm (15 min) |
Break | |
| 4:15pm-5:30pm (1 hr 15 min) |
The Future of LoMo: Convergence Is Upon Us | Targeting Locals in a Blended Search World |
| 5:30pm-7:00pm (1 hr 30 min) |
Networking Reception | |
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SMX Local & Mobile Agenda - July 25, 2008 |
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| Time | Local Mobile Strategies & Tactics | Mostly Mobile |
| 7:30am-9:00am (1 hr 30 min) |
Breakfast & Registration | |
| 9:00am-10:15am (1 hr 15 min) |
Local Mobile Case Studies | Mobile Advertising Opportunities & Tactics |
| 10:15am-10:45am (30 min) |
Refreshments & Expo Hall Time | |
| 10:45am-Noon (1 hr 15 min) |
Local Mobile & Retail | Blended Search in a Mobile World |
| Noon-1:15pm (1 hr 15 min) |
Lunch | |
| 1:15pm-2:30pm (1 hr 15 min) |
Local & Mobile Paid vs. Natural Options & Tradeoffs | Neogeography: Opportunities in Mapvertising |
| 2:30pm-3:00pm (30 min) |
Break | |
| 3:00pm-4:15pm (1 hr 15 min) |
Managing a Local/Mobile Search Marketing Campaign | Ranking Tactics For Mobile Search |
| 4:15pm-4:30pm (15 min) |
Break | |
| 4:30pm-5:30pm (1 hr) |
Cracking the Code: Inside the Black Boxes of Local & Mobile Search Algorithms | Mobile's Killer Apps: Location Awareness, Voice Search & Social Mobile |
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