Search Marketing Expo – SMX London

Save the date: 15 & 16 May, 2012

Amit Singhal
Google

SMX London announces keynote speaker Amit Singhal of Google

SMX London is delighted to announce that Amit Singhal of Google has been confirmed to keynote at this year’s show. Joined on stage by co-chairs Danny Sullivan and Chris Sherman, Amit will open the conference on 15th May at the Great Hall, Chelsea Football Club.

Speaker Biography

You can thank Amit Singhal if you’ve ever been pleased with a Google search result. Amit is a Google Fellow, an honorary title reserved for Google’s most accomplished engineers, and he has spearheaded Google’s core ranking team since 2000. He’s also a key influencer of Search plus Your World, Google’s search experience centered around people, that lets you find personal results from your world — your photos, your friends, your stuff — in search.

Conference Chairs

Conference co-chair Danny Sullivan has been covering search for over a decade and organizing search marketing events for nearly as long. He is renowned for producing quality shows where the information presented is so good that attendees sometimes immediately start implementing tips during breaks!

Conference co-chair Chris Sherman has analyzed and influenced developments in search marketing for more than a decade. He is Executive Editor of Search Engine Land and the creative force behind programs Search Marketing Expo events around the world, including SMX Advanced London.

SMX Boot Camp @ SMX London 14 May, 2012

Learn the Search Marketing Basics

Search Engine Marketing (SEM) can be overwhelming when you are just starting out.

That’s why we created SMX Boot Camp — a one day workshop featuring sessions that will prepare you to implement traffic- and revenue-boosting SEM techniques…right away. You’ll attend sessions that teach the fundamentals of:

Copyrighting
Link building
Paid search advertising
User friendly web design

See the agenda here for details.

Experienced search engine marketers: exchange ideas, influence the industry and build your network at SMX.

Search Marketing Expo is the only search marketing conference designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. Fluent in search engine marketing? Come to SMX and engage with others who speak your native language.

Be a leader among the leaders in search marketing by attending. Influencing industry developments is an essential mission of Search Marketing Expo, which connects search marketers, decision makers from the search engines, and other key industry stakeholders. You’ll participate in conversations orchestrated to debate thorny issues and move the industry forward.

And there will be plenty of learning and sharing. The most accomplished search marketers in the world will present cutting edge tips for driving traffic and increasing conversions from paid search advertising, SEO, social media marketing, search analytics and more.

Convenience is an SMX hallmark:

Need to stay connected? Our session rooms have Wifi. For free. For everyone.
Don’t worry about finding something tasty and nourishing to eat. Breakfast, hot lunches, snacks and beverages are all included.

Finally, SMX is intentionally intimate, so you’ll be certain to meet the people you want to meet. We could relocate and sell more tickets, but the ingredients — the content, networking, and energy — are too precisely formulated to change.

International Search Summit

This year for the second time the International Search Summit will be running as part of SMX, on 14th May. Whether you’re client side or an agency, if you’re involved in international campaigns, you don’t want to miss this. Check out the agenda and sign up just for ISS or both SMX Advanced and ISS at a special combo price.

Become a Blog Partner

Interested in becoming an official SMX London Blog Partner?
Click here to see a list of this year’s blog partners and discover more

Programmed by SearchEngineLand

SMX London is programmed by the sharpest minds and most experienced team in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the news makers and educated generations of search marketers. Read what you can expect from an SMX conference here.

“Search is a “desirecast”, an ideal advertising medium where consumers tell advertisers exactly what they want. All advertisers need to do is tune-in to this desirecast” – Danny Sullivan.

Exceptional Content – Programme by Search Engine Land

Search Marketing Expo – SMX London content is is what gives it the competitive edge. Dramatically increase the number of people who come to your site with ROI enhancing paid search advertising and search engine optimisation techniques and best practices.

SMX London is programmed by the editors of Search Engine Land, the site search marketers trust to deliver decision-informing news and thought-provoking analysis.

SMX London co-chair Danny Sullivan has been writing about search engines and programming search marketing events for a decade. He is renowned for producing quality shows where the information presented is so good that attendees frequently start implementing tips during breaks! Danny is Editor-In-Chief of Search Engine Land, the leading news and analysis blog for search marketing professionals and is a creative force behind SMX.

Conference co-chair Chris Sherman has analysed and influenced developments in search marketing for more than a decade. He is Executive Editor of Search Engine Land and the creative force behind Search Marketing Expo events around the world. He is also the author of several books on search marketing and technologies, including “Google Power: Unleash the Full Power of Google,” published by McGraw-Hill.

Who Should Attend?

Advertising Budget Holders
In-house search marketers
Brand managers
Paid search advertising planners and buyers
Organic search optimization specialists
Web technology professionals

What Participants Have Said About SMX

Here’s what attendees of previous SMX said:

SMX London is one of the conferences where every speaker is expected to innovate. In 2010, one panel talk in particular changed the way people approached SEO by providing examples and research demonstrating why things worked the way they did.

SMX is worth attending by those who have already learned the basics and want to experience more advanced talks but be warned – you have to choose carefully and attend even the early morning sessions or you risk missing the best sessions of the conference!

Judith Lewis
Global Head of Search, Beyond

“SMX London has been a must-attend search marketing event in the UK for the last several years. It’s a conference which has grown and improved year-on-year and with the new advanced format launched last year it’s an event where people at all levels of skill and experience in the search industry can enjoy and learn from.”

Kevin Gibbons
Director of Search, SEOptimise Limited

“We exhibited our SEO Project Management software at a number of events in 2010. We were very impressed with the volume and quality of attendees at SMX London and signed up a number of new customers and international resellers. It was a very well organised and successful event.”

Laurence O’Toole
Founder, www.analyticsseo.com