Conference Agenda At A Glance
SMX London: 4 & 5 November, 2008
SMX London Agenda At A Glance
*See below for each track’s room/location at the conference.
| SMX London Agenda – 4 November, 2008 Expo Hall Hours: 8:00am – 7:00pm |
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|---|---|---|---|
| Time | SMX Boot Camp Track | Search Issues Track | SMX Advanced Track: Focus On Ads |
| 7:30am-9:00am (1 hr 30 min) |
Breakfast & Registration – located in the Drawing Room | ||
| 9:00am-10:00am (1 hr) |
Keynote – Empowering Search Marketers – The Next Generation | ||
| 10:00am-10:30am (30 min) |
Expo Hall Grand Opening & Refreshments – located in the Drawing Room | ||
| 10:30am-11:45am (1 hr 15 min) |
SMX Boot Camp: Keyword Research Tools & Techniques | The Global Search Universe | Pump Up Your Paid Search |
| 11:45am-1:00pm (1 hr 15 min) |
Lunch – located in the York Room | ||
| 1:00pm-2:15pm (1 hr 15 min) |
Fundamentals of Search Advertising | European Search Marketing Challenges | Landing Pages Testing & Optimisation |
| 2:15pm-2:45pm (30 min) |
Break – located in the Drawing Room | ||
| 2:45pm-4:00pm (1 hr 15 min) |
SMX Boot Camp: Link Building Fundamentals | SEO & Social Media Marketing | Search Marketing & Persona Models |
| 4:00pm-4:15pm (15 min) |
Break – located in the Drawing Room | ||
| 4:15pm-5:30pm (1 hr 15 min) |
SMX Boot Camp: Search Engine Friendly Web Design | International SEO | Avoiding PPC Pitfalls |
| 5:30pm-7:00pm (1 hr 30 min) |
Expo Hall Reception – located in the Drawing Room | ||
| SMX London Agenda – 5 November, 2008 Expo Hall Hours: 8:00am – 4:30pm |
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|---|---|---|---|
| Time | Alternative Tactics & Diagnosis Track | Big Site & Big Brand Track | SMX Advanced Track: Focus On Organic |
| 8:00am-9:00am (1 hr) |
Breakfast & Registration – located in the Drawing Room | ||
| 9:00am-10:15am (1 hr 15 min) |
Brand & Reputation Management Strategies | Industrial Strength SEO | Blow Your Mind Link Building Techniques |
| 10:15am-10:45am (30 min) |
Break – located in the Drawing Room | ||
| 10:45am-Noon (1 hr 15 min) |
Integrating Search & Display Marketing Campaigns | SEO For Web 2.0 Sites | My Secret Weapon |
| Noon-1:15pm (1 hr 15 min) |
Lunch – located in the York Room | ||
| 1:15pm-2:30pm (1 hr 15 min) |
International Search Advertising Opportunities | Search 3.0: Video Search & Blended Results | Buying Sites For SEO |
| 2:30pm-3:00pm (30 min) |
Break – located in the Drawing Room | ||
| 3:00pm-4:15pm (1 hr 15 min) |
Paid Search Checkup | Search 3.0: Local Search & Blended Results | What You Should Be Measuring — But Aren’t! |
| 4:15pm-4:30pm (15 min) |
Break – located in the Drawing Room | ||
| 4:30pm-5:45pm (1 hr 15 min) |
Expert Website Reviews With The Search Engines | ||
Track/Session Locations: Day 1
- SMX Boot Camp Track: all sessions will be held in the Balmoral Room
- Search Issues Track: all sessions will be held in the Edinburgh Room
- SMX Advanced Track: all sessions will be held in the Grand Hall
Track/Session Locations: Day 2
- Alternative Tactics & Diagnosis Track: all sessions will be held in the Balmoral Room
- Heavy Duty SEO Track: all sessions will be held in the Edinburgh Room
- SMX Advanced Track: all sessions will be held in the Grand Hall