Day 1 – 4 November, 2008

Keynote: Nathan Buggia, Lead Program Manager, Microsoft Live Search Webmaster Center
ZhaoHui Tang, Principal Group Program Manager, Microsoft adCenter
Presentations not available

10:30am-11:45am

SMX Boot Camp Track

Keyword Research Tools & Techniques :

• Christine Churchill, KeyRelevance.com
• Tor Crockatt, Microsoft

Search Issues Track

The Global Search Universe :

• Andy Atkins-Kruger, WebCertain
• Robin Goad, Hitwise
• Linus Gregoriadis, E-consultancy

SMX Advanced Track: Focus On Ads

Pump Up Your Paid Search :

• Richard Gregory, Latitude
• Andrew Girdwood, bigmouthmedia
• Nick Seckold, MindShare Media UK Ltd
• Pete Wailes, Searchlight Digital

1:00pm-2:15pm

SMX Boot Camp Track

Fundamentals of Search Advertising :

• Ophir Cohen, Compucall Web Marketing
• Kelly Gillease, Viator, Inc
• Richard Gregory, Latitude
• Alan K’necht, K’nechtology Inc.

Search Issues Track

European Search Marketing Challenges :

• Finlay Clark, bigmouthmedia
• Lisa Ditlefsen, Base One Search
• Susan Hallam, Hallam Communications Ltd
• Judith Lewis, i-level

SMX Advanced Track: Focus On Ads

Landing Pages Testing & Optimisation :

• Graham Cooke, Google Inc.
• Anders Hjorth, http://www.innovell.com
• Jon Myers, MediaVest
• Mark Simpson, Maxymiser

2:45pm-4:00pm

SMX Boot Camp Track

Link Building Fundamentals :

• Dixon Jones, Receptional Internet Marketing
• Matt Paines, XSEO Ltd
• Brian Turner, Propero Digital

Search Issues Track

SEO & Social Media Marketing :

• Jane Copland, SEOmoz Inc.: presentation not available
• Andrew Girdwood, bigmouthmedia
• Ciaran Norris, Altogether Digital

SMX Advanced Track: Focus On Ads

Search Marketing & Persona Models :

• Jonathan Beeston, Efficient Frontier
• Finlay Clark, bigmouthmedia: presentation not available
• Will Critchlow, Distilled

4:15pm-5:30pm

SMX Boot Camp Track

Search Engine Friendly Web Design :

• Shari Thurow, Omni Marketing Interactive: presentation not available

Search Issues Track

International SEO :

• Andy Atkins-Kruger, WebCertain
• Duncan Morris, Distilled Ltd
• Heini van Bergen, Tribal Internet Marketing

SMX Advanced Track: Focus On Ads

Avoiding PPC Pitfalls :

• Richard Gregory, Latitude
• Ian Harris, Search Laboratory
• Barry Lloyd, MakeMeTop

Day 2 – 5 November, 2008

9:00am-10:15am

Alternative Tactics & Diagnosis Track

Brand & Reputation Management Strategies :

• Mel Carson, Microsoft
• Jan Cisek, PROPEROdigital.com
• Mikkel Svendsen, deMib.com
• Martin Murray, Interactive Return

Heavy Duty SEO Track

Industrial Strength SEO :

• Richard Baxter, Cheapflights.co.uk
• Gary Moyle, Guava
• Dave Naylor, Bronco: presentation not available
• Neil Stickells, Steak

SMX Advanced Track: Focus On Organic

Blow Your Mind Link Building Techniques :

• Lyndon Antcliff, Cornwall SEO
• Tom Critchlow, Distilled
• Wiep Knol, Tribal Internet Marketing
• Jay Young, Link Fish Media, Inc.

10:45am-Noon

Alternative Tactics & Diagnosis Track

Integrating Search & Display Marketing Campaigns :

• Sara Andersson, Search Integration Sweden AB
• Bruce Daisley, Google UK
• Nick Drew, Microsoft
• Julian Lynch, Interactive Return

Heavy Duty SEO Track

SEO For Web 2.0 Sites :

• Nathan Buggia, Microsoft
• Tom Critchlow, Distilled
• Mikkel Svendsen, deMib.com
• Dave Naylor, Bronco

SMX Advanced Track: Focus On Organic

My Secret Weapon :

• Gary R. Beal, Stickyeyes
• Massimo Burgio, Global Search Interactive
• Will Critchlow, Distilled
• Steve Johnston, Search:Johnston

1:15pm-2:30pm

Alternative Tactics & Diagnosis Track

International Search Advertising Opportunities :

• Andy Atkins-Kruger, WebCertain Global Ltd: presentation not available
• Barry Lloyd, MakeMeTop
• Alexander Sarakhanov, WebCertain

Heavy Duty SEO Track

Search 3.0: Video Search & Blended Results :

• Brian Marin, Performics
• Ciaran Norris, Altogether Digital
• Tom Wilde, EveryZing

SMX Advanced Track: Focus On Organic

Buying Sites For SEO :

• Richard Kershaw, Quality Nonsense Ltd
• Kristjan Mar Hauksson, Nordic eMarketing
• Dave Naylor, Bronco
• Doug Scott, ASAP Ventures Ltd

3:00pm-4:15pm

Alternative Tactics & Diagnosis Track

Paid Search Checkup :

• Mel Carson, Microsoft: presentation not available
• Christine Churchill, KeyRelevance.com: presentation not available
• Anders Hjorth, http://www.innovell.com

Heavy Duty SEO Track

Search 3.0: Local Search & Blended Results :

• Susan Hallam, Hallam Communications Ltd
• Jon Myers, MediaVest
• Heini van Bergen, Tribal Internet Marketing

SMX Advanced Track: Focus On Organic

What You Should Be Measuring — But Aren’t! :

• Karl Blanks, Conversion Rate Experts
• Marcel Holsheimer, Unica Corporation
• Dixon Jones, Receptional Internet Marketing

4:30pm-5:45pm

General

Expert Website Reviews With The Search Engines