SMX London – 4 & 5 November, 2008
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Day 1 – 4 November, 2008
Keynote: Nathan Buggia, Lead Program Manager, Microsoft Live Search Webmaster CenterZhaoHui Tang, Principal Group Program Manager, Microsoft adCenter
Presentations not available
10:30am-11:45am
SMX Boot Camp Track
Keyword Research Tools & Techniques :
- Christine Churchill, KeyRelevance.com
- Tor Crockatt, Microsoft
Search Issues Track
The Global Search Universe :
- Andy Atkins-Kruger, WebCertain
- Robin Goad, Hitwise
- Linus Gregoriadis, E-consultancy
SMX Advanced Track: Focus On Ads
Pump Up Your Paid Search :
- Richard Gregory, Latitude
- Andrew Girdwood, bigmouthmedia
- Nick Seckold, MindShare Media UK Ltd
- Pete Wailes, Searchlight Digital
SMX Boot Camp Track
Fundamentals of Search Advertising :
- Ophir Cohen, Compucall Web Marketing
- Kelly Gillease, Viator, Inc
- Richard Gregory, Latitude
- Alan K’necht, K’nechtology Inc.
Search Issues Track
European Search Marketing Challenges :
- Finlay Clark, bigmouthmedia
- Lisa Ditlefsen, Base One Search
- Susan Hallam, Hallam Communications Ltd
- Judith Lewis, i-level
SMX Advanced Track: Focus On Ads
Landing Pages Testing & Optimisation :
- Graham Cooke, Google Inc.
- Anders Hjorth, http://www.innovell.com
- Jon Myers, MediaVest
- Mark Simpson, Maxymiser
SMX Boot Camp Track
Link Building Fundamentals :
- Dixon Jones, Receptional Internet Marketing
- Matt Paines, XSEO Ltd
- Brian Turner, Propero Digital
Search Issues Track
SEO & Social Media Marketing :
- Jane Copland, SEOmoz Inc.: presentation not available
- Andrew Girdwood, bigmouthmedia
- Ciaran Norris, Altogether Digital
SMX Advanced Track: Focus On Ads
Search Marketing & Persona Models :
- Jonathan Beeston, Efficient Frontier
- Finlay Clark, bigmouthmedia: presentation not available
- Will Critchlow, Distilled
SMX Boot Camp Track
Search Engine Friendly Web Design :
- Shari Thurow, Omni Marketing Interactive: presentation not available
Search Issues Track
International SEO :
- Andy Atkins-Kruger, WebCertain
- Duncan Morris, Distilled Ltd
- Heini van Bergen, Tribal Internet Marketing
SMX Advanced Track: Focus On Ads
Avoiding PPC Pitfalls :
- Richard Gregory, Latitude
- Ian Harris, Search Laboratory
- Barry Lloyd, MakeMeTop
Day 2 – 5 November, 2008
9:00am-10:15amAlternative Tactics & Diagnosis Track
Brand & Reputation Management Strategies :
- Mel Carson, Microsoft
- Jan Cisek, PROPEROdigital.com
- Mikkel Svendsen, deMib.com
- Martin Murray, Interactive Return
Heavy Duty SEO Track
Industrial Strength SEO :
- Richard Baxter, Cheapflights.co.uk
- Gary Moyle, Guava
- Dave Naylor, Bronco: presentation not available
- Neil Stickells, Steak
SMX Advanced Track: Focus On Organic
Blow Your Mind Link Building Techniques :
- Lyndon Antcliff, Cornwall SEO
- Tom Critchlow, Distilled
- Wiep Knol, Tribal Internet Marketing
- Jay Young, Link Fish Media, Inc.
Alternative Tactics & Diagnosis Track
Integrating Search & Display Marketing Campaigns :
- Sara Andersson, Search Integration Sweden AB
- Bruce Daisley, Google UK
- Nick Drew, Microsoft
- Julian Lynch, Interactive Return
Heavy Duty SEO Track
SEO For Web 2.0 Sites :
- Nathan Buggia, Microsoft
- Tom Critchlow, Distilled
- Mikkel Svendsen, deMib.com
- Dave Naylor, Bronco
SMX Advanced Track: Focus On Organic
My Secret Weapon :
- Gary R. Beal, Stickyeyes
- Massimo Burgio, Global Search Interactive
- Will Critchlow, Distilled
- Steve Johnston, Search:Johnston
Alternative Tactics & Diagnosis Track
International Search Advertising Opportunities :
- Andy Atkins-Kruger, WebCertain Global Ltd: presentation not available
- Barry Lloyd, MakeMeTop
- Alexander Sarakhanov, WebCertain
Heavy Duty SEO Track
Search 3.0: Video Search & Blended Results :
- Brian Marin, Performics
- Ciaran Norris, Altogether Digital
- Tom Wilde, EveryZing
SMX Advanced Track: Focus On Organic
Buying Sites For SEO :
- Richard Kershaw, Quality Nonsense Ltd
- Kristjan Mar Hauksson, Nordic eMarketing
- Dave Naylor, Bronco
- Doug Scott, ASAP Ventures Ltd
Alternative Tactics & Diagnosis Track
Paid Search Checkup :
- Mel Carson, Microsoft: presentation not available
- Christine Churchill, KeyRelevance.com: presentation not available
- Anders Hjorth, http://www.innovell.com
Heavy Duty SEO Track
Search 3.0: Local Search & Blended Results :
- Susan Hallam, Hallam Communications Ltd
- Jon Myers, MediaVest
- Heini van Bergen, Tribal Internet Marketing
SMX Advanced Track: Focus On Organic
What You Should Be Measuring — But Aren’t! :
- Karl Blanks, Conversion Rate Experts
- Marcel Holsheimer, Unica Corporation
- Dixon Jones, Receptional Internet Marketing
General
Expert Website Reviews With The Search Engines