SMX London 2009 Agenda At A Glance

Conference Agenda At A Glance

SMX London Agenda – 18 May, 2009 Expo Hall Hours: 8:00am – 7:00pm
Time	Search Issues Track – York Room	SMX Advanced London: Paid Search Day – Balmoral Room
8:00am-9:00am (1 hr)	Registration, Coffee & Danish
9:00am-10:00am (1 hr)	Opening Remarks & Keynote Address: Search and the Evolution of Marketing – Balmoral Room
10:00am-10:30am (30 min)	Expo Hall Grand Opening & Refreshments – Grand Hall
10:30am-11:45am (1 hr 15 min)	Searchscape: Latest Stats About The Search Engines	Analyzing & Converting Paid Search Traffic
11:45am-1:00pm (1 hr 15 min)	Lunch – Grand Hall
1:00pm-2:15pm (1 hr 15 min)	Understanding Searcher Needs & Intent	Writing Killer Search Ads & Landing Pages
2:15pm-2:45pm (30 min)	Break – Grand Hall
2:45pm-4:00pm (1 hr 15 min)	Analyzing & Converting Organic Search Traffic	Landing Pages & Multivariate Testing
4:00pm-4:30pm (30 min)	Break – Grand Hall
4:30pm-5:45pm (1 hr 15 min)	Brand & Reputation Management Strategies	Paid Search & Tricky Issues
6:00pm – 7:00pm (1 hr)	Expo Hall Reception

SMX London Agenda – 19, 2009 Expo Hall Hours: 8:00am – 6:00pm
Time	Big Site & Big Brand Track – York Room	SMX Advanced London: SEO Day – Balmoral Room
8:00am-9:00am (1 hr)	Registration, Coffee & Danish
9:00am-10:15am (1 hr 15 min)	Industrial Strength SEO	Blow Your Mind Link Building Techniques
10:15am-10:45am (30 min)	Refreshments & Expo Hall Time – Grand Hall
10:45am-Noon (1 hr 15 min)	Diagnosing Web Site Architecture Issues	What’s New With Social Media Marketing
Noon-1:15pm (1 hr 15 min)	Lunch – Grand Hall
1:15pm-2:30pm (1 hr 15 min)	Integrating Search & Offline Marketing Campaigns	Analytics Every SEO Needs To Know
2:30pm-3:00pm (30 min)	Break – Grand Hall
3:00pm-4:15pm (1 hr 15 min)	SEO Checkup	Advanced Keyword Research Tactics
4:15pm-4:30pm (15 min)	Break – Grand Hall
4:30pm-5:45pm (1 hr 15 min)	Give It Up! – Balmoral Room