Search Marketing Expo London

8:00am-9:00am
(1 hr)

Registration, Coffee & Danish

9:00am-10:15am
(1 hr 15 min)

Big Site & Big Brand Track

Industrial Strength SEO – When you’re doing SEO for a big site — or tens or hundreds of sites — you’ve got to bring in the big tools, lots of organizational skills and knowhow to integrate SEO with the ongoing web production processes and employee thinking in general. This session examines both the technical and organizational challenges of running huge web sites that must be search friendly.

SMX Advanced London: SEO Day

Blow Your Mind Link Building Techniques – Want to learn how to build a database of high-value link acquisition targets? Want to know how to get on the radar of nonprofits, government and university departments and compel them to give you some of that sweet, authoritative link love? Want to learn the most coveted secrets to "buying" the links the engines would never consider a "paid link?" This, along with non-traditional link sources, linking strategies are covered in the session.

10:15am-10:45am
(30 min)

Refreshments & Expo Hall Time

10:45am-Noon
(1 hr 15 min)

Big Site & Big Brand Track

Diagnosing Web Site Architecture Issues – Site isn’t being indexed fully? Experience a huge drop in rankings or traffic? This session provides a step by step checklist for diagnosing site issues using freely available tools.

SMX Advanced London: SEO Day

What’s New With Social Media Marketing – This session looks at the latest changes to promoting your site through social media marketing venues.

Noon-1:15pm
(1 hr 15 min)

Lunch

1:15pm-2:30pm
(1 hr 15 min)

Big Site & Big Brand Track

Integrating Search & Offline Marketing Campaigns – How can search support the purchase of offline goods and services? How can offline advertising and activities drive people to search, which in turn may send them back offline to interact with brands and companies. This session explores how both sides can support and enhance each other.

SMX Advanced London: SEO Day

Analytics Every SEO Needs To Know – It’s more than just rankings and traffic reports to measure the health of SEO efforts. This session focuses on analytics that SEOs should be considering.

2:30pm-3:00pm
(30 min)

Break

3:00pm-4:15pm
(1 hr 15 min)

Big Site & Big Brand Track

SEO Checkup – This panel of SEO experts reviews sites live on the web and offers advice on improving indexing and ranking. Volunteer your site or learn from the audience as others are reviewed.

SMX Advanced London: SEO Day

Advanced Keyword Research Tactics – You know all the standard keyword research tools and techniques. This session takes things to the next level.

4:15pm-4:30pm
(15 min)

Break

4:30pm-5:45pm
(1 hr 15 min)

SMX Advanced London: SEO Day

Give It Up! – No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what’s discussed for the now traditional 30 day waiting period. Search reps in the audience agree to a 30 day delay in fixing any loopholes, too — or give up their own secret.