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Search Marketing Expo – SMX Advanced London
17 & 18 May, 2010
Grand Connaught Rooms, Covent Garden
Workshops
Wednesday 19th May 9:00am to 5:00pm
Applying Web Analytics 102
This workshop takes attendees deeper into applying web analytics processes and provides insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:
- How to enthuse others about web intelligence
- Distributing and communicating web analytics data
- How to improve your campaign performance &profitability
- How to incrementally tune your website to ensure peak performance
- A/B Split & Multivariate Testing
Instructor:
Vicky Brock, Director WAA and Highland Business Research
Wednesday 19th May 9:00am to 4:30pm
Road Map to Online Analytics Success
This workshop will go through an assessment of your online analytics goals and objectives from a business, marketing and web executive’s point of view. You will learn about the critical success factors and the process that will enable you to plan for future advancement. At the end of this workshop, you will have learned:
- A method to do a strategic evaluation of your current and desired situation.
- How to leverage the six critical process areas of a data driven organization.
- Tips & tricks to define realistic objectives aligned with your business…how to measure & achieve them!
- How to identify areas requesting more investment and energy.
- How to communicate effectively, be a change agent and overcome political storms.
- Several real-life examples, failures & successes.
Instructor:
Stéphane Hamel, founder of the Web Analytics Maturity Model (WAMM), President of Immeria.net and Director of the Web Analytics Association
