| Time | Paid Search & Analytics Track | SMX Advanced Track |
| 8:00am-9:00am (1 hr) |
Registration & Coffee | |
| 9:00am-9:45am (45 min) |
Keynote: A Conversation With Google | |
| 10:00am-10:45am (45 min) |
Refreshment Break inc. Expo Hall Workshop by  |
|
| 10:45am-Noon (1 hr 15 min) |
Winning The Click: Creating Great Paid Search Ads | The New Periodic Table Of SEO |
| Noon-1:15pm (1 hr 15 min) |
Lunch | |
| 1:15pm-2:30pm (1 hr 15 min) |
Winning The Conversion: Creating “Can’t Say No” Paid Search Landing Pages | Life In A [Not Provided] World |
| 2:30pm-3:00pm (30 min) |
Refreshment Break | |
| 3:00pm-4:15pm (1 hr 15 min) |
Complying And Coping In The New World Of Regulated Global Marketing Environment | Hardcore Local SEO Tactics |
| 4:15pm-4:30pm (15 min) |
Session Break | |
| 4:30pm-5:45pm (1 hr 15 min) |
Overlooked, Underloved & Unknown Analytics | Schema & Authorship: 1 Year Later |
| 5:45pm-7:00pm (1 hr 15 min) |
Reception | |
| Time | SEO & Social Media Track | SMX Advanced Track | |
| 8:00am-9:00am (1 hr) |
Registration & Coffee | ||
| 9:00am-10:15am (1 hr 15 min) |
Social Shares: The New Link Building | Mobile Trends: Search, Apps & Landing Pages | |
| 10:15am-10:45am (30 min) |
Refreshment Break | ||
| 10:45am-Noon (1 hr 15 min) |
Google+ify Or Die | Real Answers For Technical SEO Problems | |
| Noon-1:15pm (1 hr 15 min) |
Lunch | ||
| 1:15pm-2:30pm (1 hr 15 min) |
King Content Vs. Panda: How To Survive & Thrive With The New Content Rules | Retargeting & Remarketing: The New Behavioral Ads | |
| 2:30pm-3:00pm (30 min) |
Refreshment Break | ||
| 3:00pm-4:15pm (1 hr 15 min) |
SEO & Social Media Power Tools | Maximizing Paid Search Campaigns With Google | |
| 4:15pm-4:30pm (15 min) |
Session Break | ||
| 4:30pm-5:30pm (1 hr) |
Ask The Search Marketing Experts – Open Q&A | ||