8:00am-9:00am
(1 hr)

Registration & Coffee

9:00am-10:15am
(1 hr 15 min)

SEO & Social Media Track

Social Shares: The New Link Building
Every seasoned search marketer knows the importance of links. In the new world of social media, likes, retweets, stumbles and other social “votes” are assuming equal importance as ranking influencers. But social shares are different than links, and understanding the nuances is critical.

Our panelists discuss the finer points of social sharing, with tips on how to truly be influential and avoid gaffes that can make you thoroughly “disliked.”

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)

Q&A Moderator: Jane Copland, SEO Analyst, Ayima (@jane_copland)

Speakers:

James Carson, Digital Strategist, Bauer Media (@mrjamescarson)
Simon Heseltine, Director, AOL Inc. (@simonheseltine)
Lisa Myers, CEO, Verve Search (@LisaDMyers)



SMX Advanced Track

Mobile Trends: Search, Apps & Landing Pages
After years of pundits proclaiming that “this is the year of mobile,” mobile finally has arrived… and in a big way. Mobile search and app downloads are exploding! And most exciting research shows that mobile searches are for places or things people want right now. You’re missing out if you’re not creating transaction-friendly mobile landing pages.

This panel looks at the rapidly evolving state of mobile and why implementing a strategy should high on every marketer’s to-do list.

Moderator: Chris Sherman, Executive Editor, Search Engine Land (@CJSherman)

Q&A Moderator: Malcolm Graham, CEO, LimeTree (@malcolmcgraham)

Speakers:

Andy Atkins-Krueger, Group CEO, WebCertain (@andyatkinskruge)
Rob Kerry, Head of Search, Ayima (@robkerry)
Neil Walker, Founder, SEO MAD Ltd (@theukseo)



10:15am-10:45am
(30 min)

Refreshment Break

10:45am-Noon
(1 hr 15 min)

SEO & Social Media Track

Google+ify Or Die
Google’s aggressive adoption of “socialized” search results has been praised by many, and ridiculed by others. Regardless of where you stand, ignoring Google’s “Search Plus Your World (SPYW) initiative may reduce your traffic now and damage your future prospects.

This session examines implications of SPYW, and offers strategies for maximizing the opportunity and diminishing the risk.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)

Q&A Moderator: Mikkel deMib Svendsen, Creative Director, deMib.com (@demib)

Speakers:

Kevin Gibbons, Director of Strategy, SEOptimise (@kevgibbo)
Bas van den Beld, Chief Editor, State of Search (@basvandenbeld)



SMX Advanced Track

Real Answers For Technical SEO Problems
Some technical SEO issues can be really tough to troubleshoot and fix. We’ll dive deep into how to diagnose the root cause of issues and how to get them fixed once and for all.

Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)

Q&A Moderator: Simon Heseltine, Director, AOL Inc. (@simonheseltine)

Speakers:

Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox(Q&A Speaker)
Ian Galpin, Technical SEO, Consultant (@g1smd)
Maile Ohye, Senior Developer Programs Engineer, Google Inc. (@maileohye)



Noon-1:15pm
(1 hr 15 min)

Lunch

1:15pm-2:30pm
(1 hr 15 min)

SEO & Social Media Track

King Content Vs. Panda: How To Survive & Thrive With The New Content Rules
Many people were surprised when Google’s Panda update “pandalized” their rankings. Google has made it clear that quality content is key, but what exactly does that mean? And how do you create panda-proof content?

This session explores the types of content sites should be creating (like sales pages, blog posts and white papers), how to repurpose existing content and slice it up for social media, and other techniques that will help your overall visibility and while keeping your sites out of trouble.

Moderator: Andy Atkins-Kruger, ,

Q&A Moderator: Jane Copland, SEO Analyst, Ayima (@jane_copland)

Speakers:

Vince Blackham, Director of Social Media, 97th Floor (@vinceblackham)
Stephen Croome, Head of SEO Delivery, Seogadget (@firstconversion)
Ken Dobell, President, Digital, DAC Group (@dac_group)
Simon Penson, founder, Zazzle Media LTD (@simonpenson)



SMX Advanced Track

Retargeting & Remarketing: The New Behavioral Ads
Some call it retargeting; others call it remarketing. Regardless, if you are sitting on the sidelines, you’re missing out on the opportunity to build stronger relationships with your customers and drive conversions. Retargeting involves understanding user intent via search, and then subsequently advertising to each individual with a combination of search, display or other online ads beyond search, reinforcing your messaging and increasing the likelihood of conversion. Sounds complicated, but recent developments made it relatively painless to launch and run remarketing campaigns.

Our panelists will show you how, what works and what to avoid.

Moderator: Anders Hjorth, Owner, BDBL Media (@soanders)

Q&A Moderator: Pamela Olson, Search Engine Marketing Consultant, King Schools

Speakers:

Ariel Bardin, Director, Product Management, Google, Inc. (@arielbardin)
Guy Levine, CEO, Return On Digital (@guylevine)
Marc Poirier, Co-Founder and CMO, Acquisio (@marcpoirier)
Lisa Williams, President, MEDIA forte marketing (@mediafortemktg)



2:30pm-3:00pm
(30 min)

Refreshment Break

3:00pm-4:15pm
(1 hr 15 min)

SEO & Social Media Track

SEO & Social Media Power Tools
Building great marketing campaigns takes a lot of time, creativity and, perhaps most importantly, powerful tools. In this session, we’ll look at free, nearly free and homegrown tools used by search marketing and social media experts, each that solves a particular task and can save hours/days. We’ll also review some fairly unknown tools which help you every step through creating and managing your campaigns – from discovering and selecting keywords, building word lists, analyzing competitors, overseeing social media campaigns, charting, and reporting. Make your life easier with this power tools!

Moderator: Christine Churchill, President, KeyRelevance (@keyrelevance)

Q&A Moderator: Malcolm Graham, CEO, LimeTree (@malcolmcgraham)

Speakers:

Dixon Jones, Marketing Director, Majestic SEO
Michael King, SEO Manager, Publicis Modem
Aleyda Solis, Global SEO Manager, Forex Club (@aleyda)
Neil Walker, Founder, SEO MAD Ltd (@theukseo)



SMX Advanced Track

Maximizing Paid Search Campaigns With Google
Ad extensions expand standard text ads and provide additional information such as:

  • addresses and phone numbers: location extensions and call extensions
  • more page links: ad site links
  • product images: product extensions
  • and new social extensions that associate AdWords campaigns with a Google+ pages.
Even better – AdWords extensions are free until clicked, broadening your reach and visibility with minimal risk, offering serious potential gains.

Moderator: Chris Sherman, Executive Editor, Search Engine Land (@CJSherman)

Q&A Moderator: Lisa Williams, President, MEDIA forte marketing (@mediafortemktg)

Speakers:

Jeff Ferguson, CEO, Fang Digital Marketing (@fangdigital)
George Popstefanov, Founder and Chief Idea Officer, Performance Media Group (PMG)
Paul Risebury-Crisp, Senior Account Manager, Adobe (@RiseburyCrisis)
Ann Stanley, MD, Anicca Digital Solutions (@annstanley)



4:15pm-4:30pm
(15 min)

Session Break

4:30pm-5:30pm
(1 hr)

General

Ask The Search Marketing Experts – Open Q&A
Get solutions to your most vexing search marketing challenges from our panel of veteran search marketing experts. Powerpoint free!

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)

Q&A Moderator: Chris Sherman, Executive Editor, Search Engine Land (@CJSherman)

Speakers:

Christine Churchill, President, KeyRelevance (@keyrelevance)
Mikkel deMib Svendsen, Creative Director, deMib.com (@demib(Q&A Speaker)
Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox(Q&A Speaker)
Guy Levine, CEO, Return On Digital (@guylevine)
David Naylor, MD & Director of SEO, Bronco Ltd (@DaveNaylor(Q&A Speaker)