International Search Summit
14th May, 2012
Chelsea Football Club
The International Search Summit London will complement the content of SMX with an entire day focusing on the complexities, challenges and opportunities of international search and social media marketing. If you are targeting multiple languages, countries and cultures this one day event will arm you with a wealth of ideas, techniques and solutions to implement in your campaigns.
9:00 to 9:30
A Checklist for International Search
Andy will introduce a day with a checklist of the most important factors to consider when entering new international markets and running multilingual search campaigns.
Andy Atkins-Kruger, WebCertain
9:30 to 10:00
2012 Global Search Engine Headlines
We all know that Google isnt the only player in international search. Here we’ll review the key developments across the major global search engines and their implications for international marketers.
Gemma Birch, WebCertain
Immanuel Simonsen, WebCertain
10:00 to 10:30
The Zero Moment of Truth & Global Branding
ZMOT – Zero Moment of Truth – is point at which your customers are influenced as to which product or service to buy. This could be at any of the many online touch points where your customers interact with your brand and being in the right place, with the right message has never been more important for brands.
In this session Nick will address the ZMOT principle from a Global Branding Perspective, discussing how organisations can effectively reach and engage with their international customers and increase visibility for their brand.
Nick Garner, Unibet
10:30 to 11:00
11:00 to 11:30
Google: New Markup for Multilingual Content
Google has announced changes to the way it manages language/country targeting, which will affect anyone running websites in more than one language or country. This session will analyse the impact of the changes and offer advice on how to implement them effectively.
Pierre Far, Google
11:30 to 12:00
Why Search Plus Your World Really Matters
What are the true user numbers for Google+ and what impact will Search Plus Your World really have on international search results? Presenting findings from a comprehensive study of 27 markets, Brett will look at global usage of some of Google’s most popular products including Google+, Android and Chrome and the impact they having on search results and user behaviour in different countries countries.
Brett Petersen, Global Web Index
12:00 to 12:30
The Arabic Web
Arabic is now the 7th most used language on the web, with over 65 million users across The Middle East and North Africa. Here Lee will give an insight into the size and scope of the internet market in the MENA region, looking at language, cultural differences and effective SEO tactics for targeting Arabic users.
Lee Mancini, Sekari
12:30 to 1:30
1:30 to 2:00
The Global Collision of Social, Local and Mobile
Social, Local and Mobile are inevitably tied together. Where you are, what you do and who you connect with are key for the next generation of marketing. In this session Bas van den Beld will look at how the mobile, social and local elements connect in international search and share some insights into the trends that are changing the landscape.
Bas van den Beld, State of Search
2:00 to 2:30
A Global Approach to Google Places
Google Places has had a major impact on search and for many businesses, developing an effective local search strategy is vital for online success. Lisa will look at the international impact of Google Places offering advice on how to scale a global local search campaign and highlighting country-specific trends.
Lisa Myers, Verve Search
2:30 to 3:00
Targeting a German Audience: A Guide to Success
Germany is one of the largest internet markets in Europe, and one of the most popular for brands expanding into new markets. But what makes German consumers tick? Where do they go online, how do they interact and how do they like to do business? This session will look at some of the common mistakes made by organisations targeting a German audience and offer advice for developing a successful web presence in Germany.
Andre Alpar, AKM3
3:00 to 3:30
Afternoon coffee break
3:30 to 4:45
Breakout Sessions: Interactive Session
Breakout into small groups to discuss specific topics in more detail and share experiences, challenges and solutions. Each session will be led by a moderator.
The most popular sessions will be run from topics including:
- International SEO
- International PPC
- Global Social Media
- Managing Global Search In-House
- Global Mobile Search
- Geo-targeting and Hosting
- International Link Building
4:45 to 5:00
Round-Up & Medallion Speaker Award