Keynote: A Conversation With Google
You can thank Amit Singhal if you’ve ever been pleased with a Google search result. Amit is a Google Fellow, an honorary title reserved for Google’s most accomplished engineers, and he has spearheaded Google’s core ranking team since 2000. He’s also a champion of Search Plus Your World, a new Google’s search experience that emphasizes personal factors in results: your photos, your friends, your stuff.

In this keynote conversation, Amit discusses how he took Google search to the next level, why personal results are rapidly taking over SERP pages, and how he plans to make Google work like the computer on Star Trek.

Paid Search & Analytics Track

Winning The Click: Creating Great Paid Search Ads
The difference between a good ad and a great ad is like the difference between a pair of jacks and a royal flush. The great ad wins every time! In this highly-interactive session, you will learn best practices for creating great search ads and sharpen your copywriting skills.

Our presenters will show you their favorite tips and tricks, and cover all the new text ad formats and extensions. You are guaranteed to take home dozens of powerful ideas guaranteed to improve your ad performance and conversion rates!

SMX Advanced Track

The New Periodic Table Of SEO
The major “elements” of SEO are well known: HTML titles, domain authority, textual content, and that most plentiful but elusive “hydrogen” of the SEO word – links. But new elements are being discovered including merchant reputation, user reviews, content quality and social signals.

This panel looks at traditional and new elements that form the “SEO Periodic Table” and explores which combinations are key to success.

Paid Search & Analytics Track

Winning The Conversion: Creating “Can't Say No” Paid Search Landing Pages
Creating a sense of urgency with a compelling call to action is the first step in a successful search advertising campaign. But if you’re not creating and optimizing the “next step” – persuasive landing pages that deliver on the promise of your ad – you’re more likely to generate frustration and anger than get a conversion.

This session looks at how to create effective landing pages that make people want open up their wallet and positively impact your ROI.

SMX Advanced Track

Life In A [Not Provided] World
Gaining an edge can be tough with everyone using the same keyword research tools. And with Google no longer passing the most frequent search terms visitors used to get to your site, how can you know what’s working in your SEO efforts? There are other options you can – and should – consider.

This session looks at them and how to use them to perform better research.

Paid Search & Analytics Track

Complying And Coping In The New World Of Regulated Global Marketing Environment
The EU’s cookie and tracking legislation is an onerous policy that limits online marketing. US lawmakers are contemplating sweeping changes to intellectual property law that will stifle access and the flow of information. What’s a marketer to do?

This session is a marketer’s guide to new and proposed regulations. It provides tips on how to comply (or cleverly avoid) regulations that limit relationships with your online customers and users.

SMX Advanced Track

Hardcore Local SEO Tactics
Successful local SEO is largely a matter of proper blocking and tackling. But what can you do to gain an edge beyond following the boring “claim your Places Page, make your address and phone numbers consistent, etc.” advice? This session explores creative approaches to local SEO and tactics that go well beyond blocking and tackling.

Paid Search & Analytics Track

Overlooked, Underloved & Unknown Analytics
All analytics packages come with dozens, if not hundreds of reports that slice, dice and segment countless variables, all purporting to offer comprehensive metrics about the performance of your search marketing campaign. While many of these reports are great, the “ah-ha” takeaways frequently come from lesser known or even undocumented reporting options.

Speakers in this session show you how to tap the power of these undiscovered gems.

SMX Advanced Track

Schema & Authorship: 1 Year Later
It’s been a year since Schema.org, a joint alliance between Google, Microsoft, and Yahoo, provided a common foundation for sites to provide microdata and enhance rich snippets. We’ve also had Google’s rel=author tag enabling content sites to help identify their authors on the site and across the web. Beyond these, other meta tags have either gained prominence or become less important. This session looks at how to get the most out of these opportunities.

Reception

SEO & Social Media Track

Social Shares: The New Link Building
Every seasoned search marketer knows the importance of links. In the new world of social media, likes, retweets, stumbles and other social “votes” are assuming equal importance as ranking influencers. But social shares are different than links, and understanding the nuances is critical.

Our panelists discuss the finer points of social sharing, with tips on how to truly be influential and avoid gaffes that can make you thoroughly “disliked.”

SMX Advanced Track

Mobile Trends: Search, Apps & Landing Pages
After years of pundits proclaiming that “this is the year of mobile,” mobile finally has arrived… and in a big way. Mobile search and app downloads are exploding! And most exciting research shows that mobile searches are for places or things people want right now. You’re missing out if you’re not creating transaction-friendly mobile landing pages.

This panel looks at the rapidly evolving state of mobile and why implementing a strategy should high on every marketer’s to-do list.

SEO & Social Media Track

Google+ify Or Die
Google’s aggressive adoption of “socialized” search results has been praised by many, and ridiculed by others. Regardless of where you stand, ignoring Google’s “Search Plus Your World (SPYW) initiative may reduce your traffic now and damage your future prospects.

This session examines implications of SPYW, and offers strategies for maximizing the opportunity and diminishing the risk.

SMX Advanced Track

Real Answers For Technical SEO Problems
Some technical SEO issues can be really tough to troubleshoot and fix. We’ll dive deep into how to diagnose the root cause of issues and how to get them fixed once and for all.

SEO & Social Media Track

King Content Vs. Panda: How To Survive & Thrive With The New Content Rules
Many people were surprised when Google’s Panda update “pandalized” their rankings. Google has made it clear that quality content is key, but what exactly does that mean? And how do you create panda-proof content?

This session explores the types of content sites should be creating (like sales pages, blog posts and white papers), how to repurpose existing content and slice it up for social media, and other techniques that will help your overall visibility and while keeping your sites out of trouble.

SMX Advanced Track

Retargeting & Remarketing: The New Behavioral Ads
Some call it retargeting; others call it remarketing. Regardless, if you are sitting on the sidelines, you’re missing out on the opportunity to build stronger relationships with your customers and drive conversions. Retargeting involves understanding user intent via search, and then subsequently advertising to each individual with a combination of search, display or other online ads beyond search, reinforcing your messaging and increasing the likelihood of conversion. Sounds complicated, but recent developments made it relatively painless to launch and run remarketing campaigns.

Our panelists will show you how, what works and what to avoid.

SEO & Social Media Track

SEO & Social Media Power Tools
Building great marketing campaigns takes a lot of time, creativity and, perhaps most importantly, powerful tools. In this session, we’ll look at free, nearly free and homegrown tools used by search marketing and social media experts, each that solves a particular task and can save hours/days. We’ll also review some fairly unknown tools which help you every step through creating and managing your campaigns – from discovering and selecting keywords, building word lists, analyzing competitors, overseeing social media campaigns, charting, and reporting. Make your life easier with this power tools!

SMX Advanced Track

Maximizing Paid Search Campaigns With Google
Ad extensions expand standard text ads and provide additional information such as:

• addresses and phone numbers: location extensions and call extensions
• more page links: ad site links
• product images: product extensions
• and new social extensions that associate AdWords campaigns with a Google+ pages.

General

Ask The Search Marketing Experts – Open Q&A
Get solutions to your most vexing search marketing challenges from our panel of veteran search marketing experts. Powerpoint free!