SMX London 2013 Full Conference Agenda
Day 2: 16 May, 2013

Search & Social Track

Tuning Up Your Twitter Tactics
Twitter is a proven source of traffic, but it’s no longer just about simply pushing out a quick 140-character update to your followers. Other important considerations now include time of day, frequency of tweets and retweets, the authority of those who retweet you, Twitter’s expanding promoted tweet program and many other increasingly complex factors. Attend this session and get the insight you need to drive more traffic – and potential customers – from Twitter.

SMX Advanced Track

Prioritizing Your Search Marketing Efforts
Conferences like SMX are great for learning new tactics and techniques. But then, when you get back to your office and are fired-up and ready to roll… what should you tackle first? Which approaches will have the greatest impact on your success? Which are quick and easy to implement, and should you do those before you tackle the harder tasks that may have a greater long-term impact? Veteran search marketers share how they prioritize and plan their work in this session.

Search & Social Track

Facebook’s New Graph Search & Its Marketing Implications
Facebook’s recently unveiled Graph Search is currently being rolled out as a small private beta, but over time all billion-plus users will have access to it, so it’s something all online marketers should start thinking about. While it’s currently not a direct threat to Google, it’s very good at people search, local & vertical search and entertainment search. Come hear our panel discuss how graph search is unique, how it will change SEO, and the opportunities and challenges it’s likely to present for advertisers and marketers.

SMX Advanced Track

Paid Search Advertising in a Multi-Device World
Mobile ads, including those displayed on tablet devices, are growing faster and are more popular than ever, with some estimates suggesting they make up as much as 30% of all paid search volume. But mobile users have different needs and wants than desktop users, so your campaigns must be designed accordingly. This session features a discussion of the issues, and strategies and tactics you’ll need to succeed in a multi-device, always-on world.

Search & Social Track

Social Media Automation: The Good & Bad
Life can be much easier with the right tools to help automate your social media sharing. But leaving the machine unattended can cause problems. In this session, best practices for blending automation of social media with human oversight will be covered. Learn how to create a more efficient, yet still human "voice" and avoid potential disasters.

SMX Advanced Track

Advanced Keyword Research & Competitive Analysis Tactics
Doing keyword research? There are a range of tools you can – and should – consider. But don’t do your research in a vacuum – you also need to have a strong understanding of your competitors and what they consider to be their strongest keywords. This session looks how to perform better research to attract visitors and customers.

Search & Social Track

SEO & Google+
It’s been over a year since Google CEO Larry Page stated Google+ is the "new DNA" for all aspects of Google. Not yet convinced Google+ is worth the effort? This session is for you. We’ll examine the flexibility to connect with followers, features unique to Google+ that search marketers should know about, and the overall impact the platform has on social search.

SMX Advanced Track

Ready, Aim, Fire… Then Retarget!
If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of them as they visit other sites across the web. This session looks at how the pros are making use of retargeting to extend their reach and boost conversions. Learn the right and wrong ways for advertisers to stay on target.

Ask The Search Marketing Experts – Open Q&A
Get solutions to your most vexing search marketing challenges from our panel of veteran search marketing experts. This enlightening and entertaining powerpoint free session is a great way to wrap up your SMX London experience.