Click on the session titles on this page to see full descriptions, moderator and speakers, or browse the agenda by day using the navigation below.
| Time | SEO Track | Paid Search Track | |||
| 8:00am-9:00am (1 hr) |
Registration & Coffee | ||||
| 9:00am-9:45am (45 min) |
Keynote – A Key Role For The Search Professional: Company Insight Wizard | ||||
| 9:45am-10:30am (45 min) |
Expo Hall Grand Opening & Refreshments | ||||
| 10:30am-11:45am (1 hr 15 min) |
From Authorship To Authority: Why Claiming Your Identity Matters | Amazing Paid Search Tactics & Tools | |||
| 11:45am-1:00pm (1 hr 15 min) |
Lunch | ||||
| 1:00pm-2:15pm (1 hr 15 min) |
Killer Content Remains King, Queen and Ace | Conversion Science | |||
| 2:15pm-2:45pm (30 min) |
Break | ||||
| 2:45pm-4:00pm (1 hr 15 min) |
Hardcore SEO Power Tools | Creating, Testing and Optimizing Ads | |||
| 4:00pm-4:15pm (15 min) |
Break | ||||
| 4:15pm-5:30pm (1 hr 15 min) |
Is Link Building Still Crucial, Or A Waste Of Time & Money? | Forget What You Know About AdWords & Paid Search | |||
| 5:30pm-7:00pm (1 hr 30 min) |
Reception | ||||
| Time | Search & Social Track | SMX Advanced Track | |||
| 8:00am-9:00am (1 hr) |
Registration & Coffee | ||||
| 9:00am-10:15am (1 hr 15 min) |
Tuning Up Your Twitter Tactics | Prioritizing Your Search Marketing Efforts | |||
| 10:15am-10:45am (30 min) |
Break | ||||
| 10:45am-Noon (1 hr 15 min) |
Facebook’s New Graph Search & Its Marketing Implications | Paid Search Advertising in a Multi-Device World | |||
| Noon-1:15pm (1 hr 15 min) |
Lunch | ||||
| 1:15pm-2:30pm (1 hr 15 min) |
Social Media Automation: The Good & Bad | Advanced Keyword Research & Competitive Analysis Tactics | |||
| 2:30pm-3:00pm (30 min) |
Break | ||||
| 3:00pm-4:15pm (1 hr 15 min) |
SEO & Google+ | Ready, Aim, Fire… Then Retarget! | |||
| 4:15pm-4:30pm (15 min) |
Break | ||||
| 4:30pm-5:30pm (1 hr) |
Ask The Search Marketing Experts – Open Q&A | ||||