London: May 20-21, 2015

etc.venues, 155 Bishopsgate

Conference Agenda At-A-Glance

20 & 21 May, 2015
etc.venues, 155 Bishopsgate

SMX London Agenda – Wednesday, 20th May, 2015

Time SEO Track and keynotes:
Broadgate
Paid Search Track:
Bishopsgate
Sponsored slot:
London Wall
8:00am-9:00am
(1 hr)
Breakfast & Registration
9:00am-10:00am
(1 hr)
Welcome & Keynote
Expo+
10:00am-10:45am
(45 min)
Expo Hall Time & Refreshments
10:45am-Noon
(1 hr 15 min)
Keywords Are Dead — Long Live Concepts, Entities & Audiences!
Amazing Paid Search Tactics & Tools
Noon-1:00pm
(1 hr)
Lunch, Expo Hall Time
1:00pm-2:15pm
(1 hr 15 min)
Creating Blockbuster Content
Conversion Rate Rockstars
(1:00-1:45)Google Shopping
Ads: Optimising The Long Tail
- How To Set A Perfect Bid For Each Product In Your Shop

Expo+
(1:45-2:10) The Art of Search
Expo+
2:15pm-2:30pm
(15 min)
Break
2:30pm-3:45pm
(1 hr 15 min)
The Most Common SEO Mistakes, And How to Fix Them
Reverse Engineering Google Shopping
3:45pm-4:15pm
(30 min)
Refreshments & Expo Hall Time
4:15pm-5:15pm
(1 hr)
Meet The Search Engines
Taking Retargeting To The Next Level
5:15pm-6:30pm
(1 hr 15 min)
SMX After Dark
Reception
Majestic
6:30pm-Until Late

LondonSEO Networking Event

Date/Time: Wednesday 20th May 2015, 6:30pm until late

Venue: The White Horse

Address: 2 Exchange Square, Appold Street, London, EC2M 2QA

Cost: Free + Buy Your Own (no invite needed)

SMX London Agenda – Thursday, 21st May, 2015

Time Search & Social:
Bishopsgate
SEO Advanced:
Broadgate
8:30am-9:00am
(30 min)
Breakfast & Registration
9:00am-10:15am
(1 hr 15 min)
Better Together: Search and Social
Penguin Prevention: Link Acquisition & Audit Techniques You Need To Know
10:15am-10:45am
(30 min)
Refreshments & Expo Hall Time
10:45am-Noon
(1 hr 15 min)
Winning Strategies With Facebook Ads
The Next Generation of Structured Data: Taking Markup To The Next Level
Noon-1:00pm
(1 hr)
Lunch, Expo Hall Time
1:00pm-2:15pm
(1 hr 15 min)
Using Paid Social And Native Ads To Amplify Reach
Building Your Search Marketing Technology Stack
The Brave New World Of Programmatic Media
Deep Dive: Ad Bidding Strategies & Bid Modifiers
2:15pm-2:30pm
(15 min)
Break
2:30pm-3:30pm
(1 hr)
Measuring Up With Social Analytics
What You Should Be Doing In Search & Mobile
3:30pm-4:00pm
(30 min)
Refreshments & Expo Hall Time
4:00pm-5:00pm
(1 hr)
Ask The Search Marketing Experts
Expo+