London: May 20-21, 2015

etc.venues, 155 Bishopsgate

Conference Agenda At-A-Glance

20 & 21 May, 2015
etc.venues, 155 Bishopsgate

SMX London Agenda – Wednesday, 20th May, 2015

Time SEO TrackPaid Search Track
7:00am-9:00am
(2 hr)
Breakfast & Registration
9:00am-10:00am
(1 hr)
Welcome & Keynote
10:00am-10:45am
(45 min)
Expo Hall Grand Opening & Refreshments
10:45am-Noon
(1 hr 15 min)
Keywords Are Dead — Long Live Concepts, Entities & Audiences!
Amazing Paid Search Tactics & Tools
Noon-1:00pm
(1 hr)
Lunch, Expo Hall Time
1:00pm-2:15pm
(1 hr 15 min)
Creating Blockbuster Content
Conversion Rate Rockstars
2:15pm-2:30pm
(15 min)
Break
2:30pm-3:45pm
(1 hr 15 min)
The Most Common SEO Mistakes, And How to Fix Them
TBA
3:45pm-4:15pm
(30 min)
Refreshments & Expo Hall Time
4:15pm-5:15pm
(1 hr)
Meet The Search Engines
Taking Retargeting To The Next Level
5:15pm-6:30pm
(1 hr 15 min)
Reception

SMX London Agenda – Thursday, 21st May, 2015

Time Search & Social TrackSMX Advanced Track
7:00am-9:00am
(2 hr)
Breakfast & Registration
9:00am-10:15am
(1 hr 15 min)
Better Together: Search and Social
SEO Success Without Link Building
Penguin Prevention: Link Acquisition & Audit Techniques You Need To Know
10:15am-10:45am
(30 min)
Refreshments & Expo Hall Time
10:45am-Noon
(1 hr 15 min)
Winning Strategies With Facebook Ads
The Next Generation of Structured Data: Taking Markup To The Next Level
Noon-1:00pm
(1 hr)
Lunch, Expo Hall Time
1:00pm-2:15pm
(1 hr 15 min)
Faceoff: Adwords, Linkedin & Twitter Compared
The Marketing Technology Landscape
The Brave New World Of Programmatic Media
Deep Dive: Ad Bidding Strategies & Bid Modifiers
2:15pm-2:30pm
(15 min)
Break
2:30pm-3:30pm
(1 hr)
Measuring Up With Social Analytics
What You Should Be Doing In Search & Mobile
3:30pm-4:00pm
(30 min)
Refreshments & Expo Hall Time
4:00pm-5:00pm
(1 hr)
Ask The Search Marketing Experts