SMX Boot Camp @ SMX London 2013:
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Learn the Search Marketing Basics
14 May, 2013
Search Engine Marketing (SEM) can be overwhelming when you are just starting out.
That’s why we created SMX Boot Camp — a one day workshop featuring sessions that will prepare you to implement traffic- and revenue-boosting SEM techniques…right away. You’ll attend sessions that teach the fundamentals of:
- Link building
- Paid search advertising
- User friendly web design
See the agenda below for details. Then register to reserve your place!
SMX Boot Camp Agenda
9:00 to 10:30
SMX Boot Camp: Keyword Research & Copy Writing For Search Success
The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic which also pleases your human visitors.
10:30 to 11:00
11:00 to 12:30
SMX Boot Camp: Link Building Fundamentals
Ever since Google created PageRank more than a decade ago, every good search marketer’s motto has been "I link, therefore I am." In fact, links are cited as four of the top five factors in the SEOMoz 2009 Search Engine Ranking Factors survey. They’re important! Though linking seems easy, it’s a far more subtle art than most realize, and there are right and wrong ways to conduct your linking campaign. In this session, we’ll look at how to reach out and get quality links, how to craft anchor text to build authority, and how to avoid commonplace mistakes that will hurt your web credibility (and search engine rankings).
12:30 to 1:30
1:30 to 3:00
SMX Boot Camp: Paid Search Fundamentals
Matt Van Wagner, President, Find Me Faster
Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.
3:00 to 3:30
Afternoon coffee break
3:30 to 5:00
SMX Boot Camp: Search Engine Friendly Web Design
"I’m not designing my site for search engines," is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site? Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.