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SMX Boot Camp @ SMX London 2014:
Learn the Search Marketing Basics

12th May, 2014

SMX Boot Camp Gets You In Shape

If you’re new to search marketing, our SMX Boot Camp will get you up to speed. It happens on the first day of the show, Monday 12th May. Attend and you’ll learn the fundamentals in these sessions:

  • Keyword Research & Copywriting For Search Success
  • Link Building Fundamentals
  • Paid Search Fundamentals
  • Search Engine Friendly Web Design

See the agenda below for details. Then register to reserve your place!


SMX Boot Camp Agenda


9:00 to 10:30

SMX Boot Camp: Keyword Research & Copywriting For Search Success

Focus: SEO

Level:

Christine Churchill

Speaker:
Christine Churchill, President, KeyRelevance (@keyrelevance)

The first step to any successful marketing campaign is to know your message. With search marketing that means understanding the search terms being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic – and also pleases your human visitors.


10:30 to 11:00

Coffee Break


11:00 to 12:30

SMX Boot Camp: Link Building Fundamentals

Focus: SEO

Level:

Dixon Jones

Speaker:
Dixon Jones, Director, Majestic SEO (@Dixon_Jones)

Ever since Google created PageRank, every good search marketer’s motto has been "I link, therefore I am." Though linking seems easy, it’s a far more subtle art than most realize, and there are right, and wrong ways to conduct your linking campaign, especially in the aftermath of Google’s recent algorithm updates that penalize some types of links. In this session, we’ll look at how to reach out and get quality links, how to craft anchor text to build authority, and how to avoid commonplace mistakes that will hurt your web credibility (and search engine rankings).


12:30 to 1:30

Lunch


1:30 to 3:00

SMX Boot Camp: Paid Search Fundamentals

Focus: PPC

Level:

Matt Van Wagner

Speaker:
Matt Van Wagner, President, Find Me Faster

Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) or pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.


3:00 to 3:30

Afternoon coffee break


3:30 to 5:00

SMX Boot Camp: Search Engine Friendly Web Design

Focus: PPC

Level:

Christine Churchill

Speaker:
Christine Churchill, President, KeyRelevance (@keyrelevance)

"I’m not designing my site for search engines," is a common designer objection to SEO suggestions. The reality, however, is that search engines are the starting point for most internet users, and if your site is difficult for Google, Bing or other engines to "read", it’s never going to work for your human visitors either. Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.


5:00

Networking Drinks