Information about the 2012 Expo Hall Workshops will be posted here very soon. In the meantime, please find information below about the 2011 Expo Hall Workshops.

Expo Hall Workshops

16th & 17th May, 2011
Millennium Gloucester Hotel & Conference Centre

The SMX Advanced London expo hall workshops take place in a walled-off part of the exhibtion hall. They are free to attend for all attendees including those with a Networking Pass. Space is limited, however, so please make sure you reach the workshop theatre as early as possible.

Agenda

16th May, 2011

Morning break workshop: Multilingual SEO: Strategizing global search campaigns, non-Google engines and advanced multilingual SEO tips

This session will start by introducing key concepts of multilingual search and best practice providing an overview of how to best strategise global search campaigns – particularly in competitive markets and areas. The session will then move onto international search engines providing advanced tips for Yandex and Baidu optimisation as well as providing the latest engine shares in key markets and recent developments. Attendees will then be taken through top multilingual search tips and latest developments covering advanced link building, URL / domain structuring and latest Google developments and how these impact global search. Finally, the session will cover global social media and how this can be used to enhance search… specifically looking at the key differences in social media platforms and usage by country.

Lead:

Jon is a senior account manager at OBAN Multilingual with a strong background in international media and advertising – with a particular focus around search marketing. At OBAN Jon is responsible for consulting on global search campaigns and strategising across various forms of marketing such as PPC, SEO, social media and cultural multivariate testing. Core areas of experience and expertise include knowledge of local search engines – such as Yandex, Seznam, and Baidu… international buying behaviours and trends, as well as cultural usability testing.

Support:

Mo is head of search and strategy at OBAN Multilingual with over 6 years experience in managing and strategising global search campaigns at the highest level. At OBAN Mo is responsible for overseeing our global production teams, ensuring company best practice and managing key accounts. Mo’s experience and expertise stretches right across the multilingual SEO landscape with extensive knowledge of SEO by market, international engines, latest trends and developments as well as global PPC strategy and global social media.

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Lunchtime workshop presented by
Microsoft Ad Center & Bing

On Monday lunchtime make sure you head along to the workshop theatre for a session brought to you by Microsoft Ad Center and Bing. This is an excellent opportunity to learn more about the exciting developments happening this year but hurry as space is limited!

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17th May, 2011

Lunchtime workshop: Agency Services for Online Retail: How to Take Your Retail Offerings Beyond Paid Search/SEO

Paid Search and SEO are both strong marketing channels for online retailers – and the market for Digital Agencies who manage these channels is a very competitive one. If you’re a Digital Agency which has developed a service offering for managing retail Paid Search and/or SEO campaigns, then adding Comparison Shopping and potentially Marketplace management to your portfolio is the logical next step, in order do more business with your current customer base. Jordan Weinstein, Director of Channel Sales for ChannelAdvisor, will discuss the benefits and strategies involved in growing your offerings.

Speaker:

Jordan has been with ChannelAdvisor for four years and is based at global headquarters in North Carolina, USA, where he is responsible for developing the global channel offering and relationships. Prior to joining ChannelAdvisor, Jordan was most recently with Visitar and before that BDC Strategies and nFusion Group. He has an MBA and BA from Duke University in North Carolina.