London: May 20-21, 2015

etc.venues, 155 Bishopsgate

Full Agenda – SMX London – 20th May, 2015

7:00am-9:00am
(2 hr)

Breakfast & Registration

9:00am-10:00am
(1 hr)

General

Welcome & Keynote (#smx #Keynote)
TBA




10:00am-10:45am
(45 min)

Expo Hall Grand Opening & Refreshments
Relax after the morning session by touring the expo hall during its grand opening and help yourself to ample, scrumptious refreshments!

10:45am-Noon
(1 hr 15 min)

SEO Track

Keywords Are Dead — Long Live Concepts, Entities & Audiences! (#smx #12A)
Still thinking in terms of which keywords you should target for your SEO or paid search activities? Think again. With SEO, especially with Google Hummingbird, keywords might be entered by searchers, but concepts and entities are what get processed to find matches. In paid search, there have also been moves to targeting general concepts and audiences as well.

This session looks at the shift away from the keyword-based world, with tips and strategies for both SEOs and SEMs for thriving in a concept-driven world.

Moderator: Andy Atkins-Kruger, Group CEO, WebCertain(@andyatkinskruge)


Andy Atkins-Kruger - WebCertain

Andy is the founder of Multilingual-Search and the Group CEO of WebCertain.com based in the UK. His speciality is - not surprisingly - multilingual search and social marketing.

He began his career as a journalist, moved into advertising, then public relations founding a public relations consultancy in 1988. Subsequently he moved to the head the marketing team of European portable building brand leader - Portakabin - where he discovered 'search' in early 1997.

He liked the performance of the search marketing agency he first used - then called eaglei.co.uk - that in 2002 he bought the company and moved in changing its name in the process to WebCertain.com following a market research exercise.

He speaks at many conferences around the world including Search Engine Strategies, SMX, Pubcon, Ad-Tech and many others and is a Multinational Search columnist at SearchEngineLand.com.

He originally studied languages and whilst he doesn't claim to be fluent in them all - has a good knowledge of French, German, Dutch and Italian and a smattering of Russian - as well as knowing a little English! Married to an Austrian he lives in Yorkshire.


Speakers:

Kirsty Hulse
Head of SEO Best Practice
Linkdex
Dixon Jones
Director
Majestic
Michael King
Michael King
Digital Marketing Consultant
iPullRank
(@ipullrank)


Michael King - iPullRank

Michael King is an SEO Engineer by trade and Owned Media lead by evolution. He works as Executive Director of Owned Media for leading Enterprise Search agency Acronym where is leading the expansion of the offering into consumer insights, content and social strategy.

Mr. King (aka @iPullRank on Twitter) has an extensive background in software, web development and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Previously, Mr. King was the marketing director for iAcquire where he led growth initiatives and the transition from link building into content marketing initiatives including market research, content strategy, social strategy and on-page SEO. Prior to that he led the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier, and General Mills as the SEO lead at Publicis Modem. Publicis Modem was his second agency within the umbrella as he was member of the SEO team at Razorfish contributing to many wins for Ralph Lauren, Hawaiian Airlines, ABC, ADT, State Farm, and a number of Johnson & Johnson and Genentech brands.

As a contributor to leading industry blog Moz (formerly SEOmoz) with previous contributions to SearchEngineWatch, Unbounce, and Distilled, Mike continues to usher in ideas that shift the paradigm of SEO, Inbound Marketing, and Owned Media as a whole. This is best illustrated by the Keyword-Level Demographics methodology Mr. King developed in 2011 that allows marketers to perfectly measure and target persona types.

Mr. King has simultaneously made the transition to sought-after speaker delivering memorable talks at many conferences internationally and domestically from Australia to Israel and all stops in-between. Mike is also a published author contributing to Rand Fishkin and Thomas Thomas Høgenhaven’s “Inbound Marketing and SEO” book.



Paid Search Track

Amazing Paid Search Tactics & Tools (#smx #12B)
By some estimates, there have been 1000+ changes to AdWords and Bing Ads in the past year. Last year's tactics will only give you last year's results. Don't let your PPC campaigns move backwards - come learn from top experts what amazing new tactics, tools, tips and secret sauce will enable you to manage your campaigns to higher levels of performance this year. This session presents the best of the best of the best - it's what makes it a perennial SMX favorite!

Moderator: Matt Van Wagner, President, Find Me Faster(@mvanwagner)


Matt Van WagnerMatt Van Wagner - Find Me Faster

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.



Noon-1:00pm
(1 hr)

Lunch, Expo Hall Time

1:00pm-2:15pm
(1 hr 15 min)

SEO Track

Creating Blockbuster Content (#smx #13B)
Google's prime directive is "create good content." But a piecemeal approach to creating content won't cut it. You need a comprehensive content creation strategy to deliver the value that justifies the time, money and effort.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc.(@CJSherman)


Chris ShermanChris Sherman - Third Door Media, Inc.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of Google Power: Unleash the Full Power of Google from McGraw-Hill. His previous books include The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.


Speakers:


Andy Atkins-Kruger - WebCertain

Andy is the founder of Multilingual-Search and the Group CEO of WebCertain.com based in the UK. His speciality is - not surprisingly - multilingual search and social marketing.

He began his career as a journalist, moved into advertising, then public relations founding a public relations consultancy in 1988. Subsequently he moved to the head the marketing team of European portable building brand leader - Portakabin - where he discovered 'search' in early 1997.

He liked the performance of the search marketing agency he first used - then called eaglei.co.uk - that in 2002 he bought the company and moved in changing its name in the process to WebCertain.com following a market research exercise.

He speaks at many conferences around the world including Search Engine Strategies, SMX, Pubcon, Ad-Tech and many others and is a Multinational Search columnist at SearchEngineLand.com.

He originally studied languages and whilst he doesn't claim to be fluent in them all - has a good knowledge of French, German, Dutch and Italian and a smattering of Russian - as well as knowing a little English! Married to an Austrian he lives in Yorkshire.


Yael Kochman
Head of Marketing
Roojoom

Paid Search Track

Conversion Rate Rockstars (#smx #13A)
Dynamic landing page testing and tuning. Persona development. Search funnel and user navigation path sculpting. Attribution modeling. These and other tasks are becoming increasingly important for search marketers striving to achieve their ultimate goal of customer conversion — getting website visitors to take action by buying, registering, downloading, calling, or whatever your desired outcome may be.

The conversion rockstars on this panel will show you how to get inside your visitors' brains and create an experience that satisfies their needs by leading them seamlessly from search to ultimate conversion.

Moderator: Anders Hjorth, Owner, BDBL Media(@soanders)


Anders Hjorth - BDBL Media
Anders Hjorth is a digital native, entrepreneur and a frequent speaker on Search Marketing. He is now the President of BDBL MEDIA [biddable media] (formerly Relevant Traffic France), a Digital Marketing agency based in Paris. Prior to launching BDBL MEDIA, Anders was the COO at GroupM Search in EMEA and heading the Outrider brand. Anders was one of the founders of Relevant Traffic and before that he worked across: SEO, Paid Search, Affiliate business, webdevelopment and hosting, buzz generation, domain names, consulting and management.


Speaker:


Khalid Saleh - Invesp

Khalid Saleh is co-founder and president of conversion rate optimization company, Invesp. He is an in-demand speaker who has presented at such industry events as SMX, ACCM, DMA, Shop.org and Refresh, among others. He is also the co-author of O'Reilly's upcoming book on conversion rate optimization. Mr. Saleh is contributing author to Search Engine Land and a contributing member of the Web analytics association certification committee.

Khalid is quoted in publications including Internet Retailer, California Executive and Chicago Sun-Times. He has more than 12 years experience in e-commerce architecture, design and implementation. His work has helped generated an average of 35% improvement in conversion rates for Invesp’s clients including Motorola, Levelor, Citrix, WWT, Nabors and AMEX.



2:15pm-2:30pm
(15 min)

Break

2:30pm-3:45pm
(1 hr 15 min)

SEO Track

The Most Common SEO Mistakes, And How to Fix Them (#smx #14A)
Let's face it - sometimes "conventional wisdom" and "SEO best practices" are just flat-out wrong, and can actually hinder rather than help your efforts at gaining search visibility. In this session, veteran search marketers looks at the most common mistakes they have encountered and offer solid advice on how to remedy their negative impacts on search marketing campaigns.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc.(@CJSherman)


Chris ShermanChris Sherman - Third Door Media, Inc.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of Google Power: Unleash the Full Power of Google from McGraw-Hill. His previous books include The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.


Speakers:

Tim Grice
Tim Grice
Director of Search
Branded3
(@tim_grice)


Tim Grice - Branded3

Tim has been working in the search marketing industry for the last 9 years, helping global businesses to develop search strategies. Tim is the Director of Search for digital marketing agency Branded3 and oversees the direction and growth of all search related channels.

Tim is an active blogger and speaker, attending and contributing to conferences up and down the UK.


Arnie Kuenn
Arnie Kuenn
CEO
Vertical Measures
(@ArnieK)


Arnie Kuenn - Vertical Measures

Arnie Kuenn is the CEO of Vertical Measures, a content marketing agency with an SEO foundation, focused on helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. He is a frequent speaker and author of Content Marketing Works. In 2014, Arnie was honored as the Interactive Person of the Year in Arizona. You can find Arnie on Twitter, Facebook, Google Plus and LinkedIn



3:45pm-4:15pm
(30 min)

Refreshments & Expo Hall Time

4:15pm-5:15pm
(1 hr)

SEO Track

Meet The Search Engines (#smx #15A)
You've got questions. They've got answers. Come to this PowerPoint-free session, where representatives from Google and Bing answer questions on all things SEOs.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc.(@CJSherman)


Chris ShermanChris Sherman - Third Door Media, Inc.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of Google Power: Unleash the Full Power of Google from McGraw-Hill. His previous books include The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.



Paid Search Track

Taking Retargeting To The Next Level (#smx #15B)
New techniques to better understand who is visiting sites and viewing ads are enabling more sophisticated audience segmentation and message targeting. Google Analytics, Facebook, Twitter and others have made audience segmentation and targeting using both third-party and first-party data accessible. This ability to offer personalized ad experience can significantly increase conversion rates and ROI.

In this session, you'll learn innovative tactics for segmenting audiences and tailoring ad campaigns that speak to prospective customers at a seemingly one-to-one level.

Moderator: Brad Geddes, Founder, Certified Knowledge(@bgTheory)


Brad GeddesBrad Geddes - Certified Knowledge

Brad Geddes is the founder of Certified Knowledge a online paid search training and toolset provider.

He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google AdWords. He has written extensively about internet marketing for more than a decade.

Brad has worked with compananies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.


Speakers:

Lars Hirsch
Lars Hirsch
Group Program Manager
Microsoft
(@larshirsch)


Lars Hirsch - Microsoft

Lars is a product, engineering and analytics professional with 14 years of online experience. He is currently leading Bing Ads Advertiser Insights group, a team of Big Data PhDs working on topics such as attribution modeling, ad copy quality metrics, and other exciting projects.

Before joining Bing, Lars founded two startups in the Daily Deals space in Los Angeles. He is a guest lecturer at marketing classes at Cornell University, and trains internal Microsoft analysts on a range of topics stretching from SEM 101 to technical topics like Hands-On Analytics with MapReduce.


Richard Lamb
Vice President of Search
iProspect
Rebekah Schelfhout
Rebekah Schelfhout
Associate Head of Search
Periscopix
(@rebekahtweet)


Rebekah Schelfhout - Periscopix

Rebekah is Group Head of Search at Periscopix, an award winning specialist paid search agency which delivers innovative PPC, RTB & Analytics campaigns for its 180+ clients. She manages a team of 9 paid search professionals who run over 50 client’s accounts across a range of sectors, including clients such as Toys R Us, Cath Kidston, IPC & Coast. She is a guest blogger for Search Engine Land. She has a wide knowledge of all areas within AdWords and latest developments with this platform.



5:15pm-6:30pm
(1 hr 15 min)

Reception