London: May 20-21, 2015

etc.venues, 155 Bishopsgate

Full Agenda – SMX London – 20th May, 2015

8:00am-9:00am
(1 hr)

Breakfast & Registration

9:00am-10:00am
(1 hr)

General

Welcome & Keynote (#smx #Keynote)
TBA



Speaker:

Maile Ohye
Maile Ohye
Developer Programs Tech Lead
Google Inc.
(@maileohye)


Maile Ohye - Google Inc.

Maile coordinates Google Webmaster Central outreach efforts as a Senior Developer Programs Engineer. She has also supported the Google Webmaster Help Group. Previously, she was a Technical Solutions Engineer for the Google Search Appliance on the Enterprise team. Prior to Google, Maile was a systems integrator specializing in content management systems for companies including Centor Software, AT&T, and Sun Microsystems as well as the U.S. Postal Service and Office of the Secretary of Defense.

Maile earned a B.A. in Cognitive Science with a Computer Science emphasis from the University of California at Berkeley.



10:00am-10:45am
(45 min)

Expo Hall Time & Refreshments
Relax after the morning session by touring the expo hall during its grand opening and help yourself to ample, scrumptious refreshments!

10:45am-Noon
(1 hr 15 min)

SEO Track

Keywords Are Dead — Long Live Concepts, Entities & Audiences! (#smx #12A)
Still thinking in terms of which keywords you should target for your SEO or paid search activities? Think again. With SEO, especially with Google Hummingbird, keywords might be entered by searchers, but concepts and entities are what get processed to find matches. In paid search, there have also been moves to targeting general concepts and audiences as well.

This session looks at the shift away from the keyword-based world, with tips and strategies for both SEOs and SEMs for thriving in a concept-driven world.

Moderator: Andy Atkins-Kruger, Group CEO, WebCertain(@andyatkinskruge)


Andy Atkins-KrugerAndy Atkins-Kruger - WebCertain

Andy is the founder of Multilingual-Search and the Group CEO of WebCertain.com based in the UK. His speciality is - not surprisingly - multilingual search and social marketing.

He began his career as a journalist, moved into advertising, then public relations founding a public relations consultancy in 1988. Subsequently he moved to the head the marketing team of European portable building brand leader - Portakabin - where he discovered 'search' in early 1997.

He liked the performance of the search marketing agency he first used - then called eaglei.co.uk - that in 2002 he bought the company and moved in changing its name in the process to WebCertain.com following a market research exercise.

He speaks at many conferences around the world including Search Engine Strategies, SMX, Pubcon, Ad-Tech and many others and is a Multinational Search columnist at SearchEngineLand.com.

He originally studied languages and whilst he doesn't claim to be fluent in them all - has a good knowledge of French, German, Dutch and Italian and a smattering of Russian - as well as knowing a little English! Married to an Austrian he lives in Yorkshire.


Speakers:

Kirsty Hulse
Kirsty Hulse
Head of SEO Best Practice
Linkdex
(@kirsty_hulse)


Kirsty Hulse - Linkdex
Kirsty Hulse has been working in SEO since the days when penguin and panda were nothing more than zoo animals and has spent the past few years defining search strategies for some of the world’s biggest brands to small start-ups. As Head of SEO best practice at Linkdex she spends her time thinking about the evolving search landscape and day to day SEO tactics that solve modern marketing problems. She has spoken at SMX, BrightonSEO and ran Mozinars.


Dixon Jones
Dixon Jones
Director
Majestic
(@Dixon_Jones)


Dixon Jones - Majestic

Despite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.

Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.

Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.


Michael King
Michael King
Digital Marketing Consultant
iPullRank
(@ipullrank)


Michael King - iPullRank

Michael King is an SEO Engineer by trade and Owned Media lead by evolution. He works as Executive Director of Owned Media for leading Enterprise Search agency Acronym where is leading the expansion of the offering into consumer insights, content and social strategy.

Mr. King (aka @iPullRank on Twitter) has an extensive background in software, web development and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Previously, Mr. King was the marketing director for iAcquire where he led growth initiatives and the transition from link building into content marketing initiatives including market research, content strategy, social strategy and on-page SEO. Prior to that he led the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier, and General Mills as the SEO lead at Publicis Modem. Publicis Modem was his second agency within the umbrella as he was member of the SEO team at Razorfish contributing to many wins for Ralph Lauren, Hawaiian Airlines, ABC, ADT, State Farm, and a number of Johnson & Johnson and Genentech brands.

As a contributor to leading industry blog Moz (formerly SEOmoz) with previous contributions to SearchEngineWatch, Unbounce, and Distilled, Mike continues to usher in ideas that shift the paradigm of SEO, Inbound Marketing, and Owned Media as a whole. This is best illustrated by the Keyword-Level Demographics methodology Mr. King developed in 2011 that allows marketers to perfectly measure and target persona types.

Mr. King has simultaneously made the transition to sought-after speaker delivering memorable talks at many conferences internationally and domestically from Australia to Israel and all stops in-between. Mike is also a published author contributing to Rand Fishkin and Thomas Thomas Høgenhaven’s “Inbound Marketing and SEO” book.



Paid Search Track

Amazing Paid Search Tactics & Tools (#smx #12B)
By some estimates, there have been 1000+ changes to AdWords and Bing Ads in the past year. Last year's tactics will only give you last year's results. Don't let your PPC campaigns move backwards - come learn from top experts what amazing new tactics, tools, tips and secret sauce will enable you to manage your campaigns to higher levels of performance this year. This session presents the best of the best of the best - it's what makes it a perennial SMX favorite!

Moderator: Matt Van Wagner, President, Find Me Faster(@mvanwagner)


Matt Van WagnerMatt Van Wagner - Find Me Faster

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.


Speakers:

Brad Geddes
Brad Geddes
Founder
Certified Knowledge
(@bgTheory)


Brad Geddes - Certified Knowledge

Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. Brad is also a co-founder of AdAlysis, an automatic ad testing platform. He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Britannica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved..

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.



Daniel Gilbert - Brainlabs

I studied Linguistics and Computational Linguistics at Oxford University which kicked off my fascination with language, science and technology. I joined Google on a grad scheme and within 2 years I'd designed changes to the AdWords and Analytics backend, as well as leading a project which delivered over $200 million in incremental annual revenue for the company.

After working on Quality Score and training the top agencies in the country, I grew frustrated at the lack of technical and mathematical expertise in the Paid Search industry. So I left Google to set up Brainlabs, the fastest growing agency in the UK. I've built a team of computer scientists, mathematicians and marketers with a mission to change the future of Paid Search. To date we've built and open-sourced a few thousand lines of code and shared tips and tactics that have been shared over 10,000 times.


Vivien Tombs
Vivien Tombs
Associate Head of PPC
Periscopix
(@vivtombs)


Vivien Tombs - Periscopix

Vivien is Associate Head of PPC at Periscopix – a multi-award winning PPC, Programmatic and Analytics agency based in London, UK.

With over 8 years' experience in PPC, Vivien oversees 17 paid search specialists across three teams within her division at Periscopix, spanning accounts such as Insure & Go, JP Morgan Asset Management, Heal's & Haymarket Publishing.

Vivien has a broad knowledge of all areas of paid search, with a particular interest in establishing best practice in implementing international expansion of PPC campaigns. Vivien recently spoke at the eCommerce Futures event in London with premium home furnishers Heal's on the subject of acquiring new customers and re-engaging with existing ones.



Noon-1:00pm
(1 hr)

Lunch, Expo Hall Time

1:00pm-2:15pm
(1 hr 15 min)

SEO Track

Creating Blockbuster Content (#smx #13B)
Google's prime directive is "create good content." But a piecemeal approach to creating content won't cut it. You need a comprehensive content creation strategy to deliver the value that justifies the time, money and effort.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc.(@CJSherman)


Chris ShermanChris Sherman - Third Door Media, Inc.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of Google Power: Unleash the Full Power of Google from McGraw-Hill. His previous books include The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.


Speakers:


Andy Atkins-Kruger - WebCertain

Andy is the founder of Multilingual-Search and the Group CEO of WebCertain.com based in the UK. His speciality is - not surprisingly - multilingual search and social marketing.

He began his career as a journalist, moved into advertising, then public relations founding a public relations consultancy in 1988. Subsequently he moved to the head the marketing team of European portable building brand leader - Portakabin - where he discovered 'search' in early 1997.

He liked the performance of the search marketing agency he first used - then called eaglei.co.uk - that in 2002 he bought the company and moved in changing its name in the process to WebCertain.com following a market research exercise.

He speaks at many conferences around the world including Search Engine Strategies, SMX, Pubcon, Ad-Tech and many others and is a Multinational Search columnist at SearchEngineLand.com.

He originally studied languages and whilst he doesn't claim to be fluent in them all - has a good knowledge of French, German, Dutch and Italian and a smattering of Russian - as well as knowing a little English! Married to an Austrian he lives in Yorkshire.


Yael Kochman
Yael Kochman
Head of Marketing
Roojoom


Yael Kochman - Roojoom

Yael is a content marketing and content performance specialist. She is the Head of Marketing for Roojoom - a content marketing intelligence platform that helps companies engage readers through personal content journey to increase performance.


Simon Penson
Simon Penson
Founder & MD
Zazzle Media LTD
(@simonpenson)


Simon Penson - Zazzle Media LTD

Simon is a former national print editor with an obsession for data. He has spoken globally on how to maximize return on investment from content for both search and social.

He is also the founder of fast growing content marketing agency Zazzle Media and is a regular contributor on the Moz and Search Engine Watch blog and works closely with Hubspot on various content campaigns.



Paid Search Track

Conversion Rate Rockstars (#smx #13A)
Dynamic landing page testing and tuning. Persona development. Search funnel and user navigation path sculpting. Attribution modeling. These and other tasks are becoming increasingly important for search marketers striving to achieve their ultimate goal of customer conversion — getting website visitors to take action by buying, registering, downloading, calling, or whatever your desired outcome may be.

The conversion rockstars on this panel will show you how to get inside your visitors' brains and create an experience that satisfies their needs by leading them seamlessly from search to ultimate conversion.

Moderator: Anders Hjorth, Owner, BDBL Media(@soanders)


Anders HjorthAnders Hjorth - BDBL Media
Anders Hjorth is a digital native, entrepreneur and a frequent speaker on Search Marketing. He is now the President of BDBL MEDIA [biddable media] (formerly Relevant Traffic France), a Digital Marketing agency based in Paris. Prior to launching BDBL MEDIA, Anders was the COO at GroupM Search in EMEA and heading the Outrider brand. Anders was one of the founders of Relevant Traffic and before that he worked across: SEO, Paid Search, Affiliate business, webdevelopment and hosting, buzz generation, domain names, consulting and management.


Speakers:

Russell O'Sullivan
Russell O'Sullivan
Senior Digital Marketing Manager
Legal & General
(@russosullivan)


Russell O'Sullivan - Legal & General

Russell is Senior Digital Marketing Manager for Legal & General and is responsible for all online acquisition channels for the insurance portfolio, including SEO and content. He has over 15 years of experience within digital and online roles. As Content Strategist within one of the UK's largest insurance comparison sites, he spearheaded both content delivery and SEO strategies within an aggressively focussed market and since moved on to work across varied FMCG companies. In the year he has joined Legal & General, (D2C-Direct to Customer) where he has developed and implemented multi-tiered SEO strategies for the group, managed paid search in a highly competitive and commoditized market and leveraged the affiliate channel to maximize volume against stretch while being 100% customer focused.



Khalid Saleh - Invesp

Khalid Saleh is co-founder of conversion rate optimization company Invesp. He is the co-author of Amazon.com bestselling book "Conversion Optimization: The Art and Science of Converting Visitors into Customer" by O’Reilly media.

Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, Conversion Conference, ACCM and DMA, among others. A recognized expert of marketing strategy, Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. His 18 years of professional and entrepreneurial experience includes growing companies from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies.

A respected thought leader, he is a trusted advisor to a growing number of global companies. His in-the-trenches experience working with hundreds of executives and entrepreneurs has allowed them refocus their marketing strategies to achieve higher profits while capturing the hearts of their customers.  Through his firm, Invesp, he has helped leading companies including 3M, O’Reilly, the Special Olympics, DishNetwork, Discovery, and more increase their online revenue by creating successful marketing campaigns.



Sponsored

Google Shopping Ads: Optimising The Long Tail - How To Set A Perfect Bid For Each Product In Your Shop (1:00-1:45) Expo+

Sponsored by:
Whoop! by smec

You have mastered the basics of Google Shopping and have a pretty good idea of how to handle product feeds and campaign structures? How do you deal with a huge product range when 80% of all Google Shopping Ad conversions are generated by products that only generate one conversion each? There’s huge potential in advertising a shop’s entire product range, but advertising all products can also increase costs if product ad bids are not optimised, because not every product will actually generate revenue. It is important to separate products that are likely to generate revenue from products that are not - as early as possible!

In this talk we show you

  • why optimised bid management is the most effective lever for your Google Shopping performance
  • why common methods and tools do not always work properly
  • best practice cases of optimising bid management to decrease costs and generate higher quality traffic

Speakers:

Jan Radanitsch, CEO, Smarter Ecommerce (@whoop_app)


Jan RadanitschJan Radanitsch - Smec


Christian Scharmüller, Head of Sales, Smarter Ecommerce (@whoop_app)


Christian ScharmullerChristian Scharmüller - Smec



Sponsored

The Art of Search (1:45-2:10) Expo+

Sponsored by:
Adthena Ltd.

Applying the lessons of ancient Chinese wisdom to modern search, we'll show how Sun Tzu's classic 'The Art of War' sheds light on Search Marketing strategy in 2015.

Speakers:

Shaun Russell, Product Manager, Adthena


Shaun RussellShaun Russell - Adthena

Shaun Russell is a specialist in combining search strategy with new technologies. He has collaborated with numerous high street retailers and previously spearheaded the development of Net Media Planet's Mercury platform. His work pioneering the use of weather signals in search won Best Search Campaign at the 2013 Performance Marketing Awards.


2:15pm-2:30pm
(15 min)

Break

2:30pm-3:45pm
(1 hr 15 min)

SEO Track

The Most Common SEO Mistakes, And How to Fix Them (#smx #14A)
Let's face it - sometimes "conventional wisdom" and "SEO best practices" are just flat-out wrong, and can actually hinder rather than help your efforts at gaining search visibility. In this session, veteran search marketers looks at the most common mistakes they have encountered and offer solid advice on how to remedy their negative impacts on search marketing campaigns.

Moderator: Mikkel deMib Svendsen, CEO & Partner, Waimea Digital(@demib)


Mikkel deMib Svendsen - Waimea Digital

Mikkel deMib Svendsen is a long-term moderator at Search Engine Forums where he established and managed the two forums: "Dynamic pages, frames and stuff" and "Non-English Search Engines". He is known as the resident authority concerning advanced problems with frames, dynamic pages, Flash, cloaking etc.

Mikkel deMib Svendsen has years of professional experience with search engines both in SEO; as manager of the largest Scandinavian search engine and as VP of Product Development at Ankiro - Denmark's leading search product company. He also regularly services a number of Europe's major portals and search engines as consultant in search related projects.


Speakers:

Tim Grice
Tim Grice
Director of Search
Branded3
(@tim_grice)


Tim Grice - Branded3

Tim has been working in the search marketing industry for the last 9 years, helping global businesses to develop search strategies. Tim is the Director of Search for digital marketing agency Branded3 and oversees the direction and growth of all search related channels.

Tim is an active blogger and speaker, attending and contributing to conferences up and down the UK.


Arnie Kuenn
Arnie Kuenn
CEO
Vertical Measures
(@ArnieK)


Arnie Kuenn - Vertical Measures

Arnie Kuenn is the CEO of Vertical Measures, a content marketing agency with an SEO foundation, focused on helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. He is a frequent speaker and author of Content Marketing Works. In 2014, Arnie was honored as the Interactive Person of the Year in Arizona. You can find Arnie on Twitter, Facebook, Google Plus and LinkedIn


Jon Payne
Jon Payne
Technical Director
Noisy Little Monkey
(@MrJonPayne)


Jon Payne - Noisy Little Monkey
Jon Payne is the founder and Technical Director of Noisy Little Monkey. His successful sales career stretches back some 20 years with the last dozen or so working online. For the last 7 years Jon’s focus has been Search and Social Media Marketing. in addition to his role as ‘Great Ape of Inbound’ at Noisy Little Monkey, Jon gives frequent talks and seminars about digital marketing. A knowledgeable and entertaining speaker – Jon will make you laugh and make you think. Sometimes both.



Paid Search Track

Reverse Engineering Google Shopping (#smx #14B)

Google Shopping delivers great results, but many advertisers haven't found ways to differentiate themselves from the competition. So how to escape from mediocrity?

We setup tests, analysed data from Shopping Campaigns across the globe and will provide our results and actionable insights:

1. How does bidding impact the click volume, search queries, traffic quality and ROI?

2. Should you really spend time optimizing product descriptions in your feed?

3. How does Shopping react when you re-write your product titles? Can you control which queries match to which product?

4. How important is the correct categorisation of your products (Google Product Category) in the feed?

5. How do Google Shopping campaign priorities influence your performance?

Moderator: Matt Van Wagner, President, Find Me Faster(@mvanwagner)


Matt Van WagnerMatt Van Wagner - Find Me Faster

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.


Speakers:


Andreas Reiffen - Crealytics

Andreas Reiffen is an entrepreneur, marketing technologist and an expert in data-driven advertising. Between 2006 and 2008 Andreas operated as a PPC super affiliate working for Zappos and other retailers. In 2008 he founded crealytics, the Berlin-based provider of camato, the leading PPC campaign management technology for search ads and Google Shopping. Crealytics has grown to service 4 of the top 10 European fashion retailers in 23 languages, generating over $750M in client revenue in 2014. This growth was recognized with a 3rd place finish in the 2014 Deloitte technology Fast 50.


Ann Stanley
Ann Stanley
Managing Director
Anicca Digital
(@annstanley)


Ann Stanley - Anicca Digital

I have being working in digital marketing since 2002 and although my role at Anicca Digital is officially Managing Director, I am mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps.

As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).

However, although I need to know a bit about most channels, I have to admit that pay per click is my real passion and I am an AdWords Geek!



3:45pm-4:15pm
(30 min)

Refreshments & Expo Hall Time

4:15pm-5:15pm
(1 hr)

SEO Track

Meet The Search Engines (#smx #15A)
You've got questions. They've got answers. Come to this PowerPoint-free session, where representatives from Google and Bing answer questions on all things SEOs.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc.(@CJSherman)


Chris ShermanChris Sherman - Third Door Media, Inc.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of Google Power: Unleash the Full Power of Google from McGraw-Hill. His previous books include The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.


Speakers:

Maile Ohye
Maile Ohye
Senior Developer Programs Engineer
Google Inc.
(@maileohye)


Maile Ohye - Google Inc.

Maile coordinates Google Webmaster Central outreach efforts as a Senior Developer Programs Engineer. She has also supported the Google Webmaster Help Group. Previously, she was a Technical Solutions Engineer for the Google Search Appliance on the Enterprise team. Prior to Google, Maile was a systems integrator specializing in content management systems for companies including Centor Software, AT&T, and Sun Microsystems as well as the U.S. Postal Service and Office of the Secretary of Defense.

Maile earned a B.A. in Cognitive Science with a Computer Science emphasis from the University of California at Berkeley.


Vincent Wehren
Vincent Wehren
Lead Program Manager, Bing Webmaster Tools
Microsoft
(@vincentwehren)


Vincent Wehren - Microsoft

Vincent Wehren is a Senior Program Manager at Bing and manages the Bing Webmaster Tools program which gives site owners and search marketers insights into how their web properties are performing in Bing and Yahoo!. Prior to joining Bing, Vincent was the long-year in-house SEO and Search Lead for Office.com and later Windows.com. Born and raised in the Netherlands, Vincent has lived and worked in Germany and Ireland. Currently Vincent lives and works for Microsoft in Seattle, WA.



Paid Search Track

Taking Retargeting To The Next Level (#smx #15B)
New techniques to better understand who is visiting sites and viewing ads are enabling more sophisticated audience segmentation and message targeting. Google Analytics, Facebook, Twitter and others have made audience segmentation and targeting using both third-party and first-party data accessible. This ability to offer personalized ad experience can significantly increase conversion rates and ROI.

In this session, you'll learn innovative tactics for segmenting audiences and tailoring ad campaigns that speak to prospective customers at a seemingly one-to-one level.

Moderator: Brad Geddes, Founder, Certified Knowledge(@bgTheory)


Brad GeddesBrad Geddes - Certified Knowledge

Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. Brad is also a co-founder of AdAlysis, an automatic ad testing platform. He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Britannica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved..

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.


Speakers:

Lars Hirsch
Lars Hirsch
Group Program Manager
Microsoft
(@larshirsch)


Lars Hirsch - Microsoft

Lars is a product, engineering and analytics professional with 14 years of online experience. He is currently leading Bing Ads Advertiser Insights group, a team of Big Data PhDs working on topics such as attribution modeling, ad copy quality metrics, and other exciting projects.

Before joining Bing, Lars founded two startups in the Daily Deals space in Los Angeles. He is a guest lecturer at marketing classes at Cornell University, and trains internal Microsoft analysts on a range of topics stretching from SEM 101 to technical topics like Hands-On Analytics with MapReduce.


Richard Lamb
Richard Lamb
Vice President of Search
iProspect
(@rickyboylamb)


Richard Lamb - iProspect
Richard Lamb is Vice President of Paid Search at the UK’s leading digital performance agency iProspect. Heading up the UK and Global search teams, Richard leads of team of PPC practitioners numbering just short of 100 in London, driving strategy, best practice and innovation for clients including sky, Asda, Microsoft and adidas.

A former journalist and now ten-year veteran of the media industry, prior to his current role Richard occupied various roles within ZenithOptimedia, leading UK Paid Search for Performics.

A contributor to The Drum, regular panel member at events including Google’s Squared programme and speaker at a variety of domestic and international conferences, Richard was named in the top 25 of The Drum magazine’s 50 Most Influential People in Search in 2014. Richard is also an established member of the IPA Search Committee.


Rebekah Schelfhout
Rebekah Schelfhout
Associate Head of Search
Periscopix
(@rebekahtweet)


Rebekah Schelfhout - Periscopix
Rebekah Schelfhout is Associate Head of PPC at UK based paid media agency Periscopix. With over 5 years’ experience at the company she has acquired specialist knowledge across both the AdWords and Bing platforms. She has managed accounts across a range of sectors with specializations in retail and e-commerce and has a particular passion for the Google Display Network. Rebekah was announced as the 30th most influential person in search in the UK in The Drum Search Top 50 2014. She is a regular blogger for Search Engine Land and has spoken at SMX London, Internet World and SMX East.



5:15pm-6:30pm
(1 hr 15 min)
SMX After Dark
Majestic

Reception

6:30-Until Late

LondonSEO Networking Event

LondonSEO

Date/Time: Wednesday 20th May 2015, 6:30pm until late

Venue: The White Horse

Address: 2 Exchange Square, Appold Street, London, EC2M 2QA

Cost: Free + Buy Your Own (no invite needed)

Exchange Square is part of the Broadgate development and is at the northern end of Liverpool St Station (a 3 minute walk). Underneath the Deutsche Bank building, look for the croquet lawn and the statue of the lady.

Nearest Tube Station: Liverpool St Station

LondonSEO is a networking event for internet marketing professions of all sorts - not just SEOs.

LondonSEO is one of the longest running digital meet-ups. With events being held every quarter it’s a long-standing tradition for SEOs to meet, drink beer, and share secrets they shouldn't!

Thanks to Ayima for sponsoring - don’t forget to bring along a business card for your free beer.