London: May 20-21, 2015

etc.venues, 155 Bishopsgate

SMX London Agenda – Day 2, 21st May, 2015

7:00am-9:00am
(2 hr)

Breakfast & Registration

9:00am-10:15am
(1 hr 15 min)

Search & Social Track

Better Together: Search and Social (#smx #21A)
Search and social media may seem like two different species, but they have plenty in common. Combine your search and social media marketing efforts and teams and maximize results of both.

In this session, we'll show you how search and social marketing teams can use their unique skills and knowledge to help each other in paid, earned and owned marketing.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc.(@CJSherman)


Chris ShermanChris Sherman - Third Door Media, Inc.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of Google Power: Unleash the Full Power of Google from McGraw-Hill. His previous books include The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.


Speakers:

Mark Mitchell
Mark Mitchell
Senior Director of Client Services –Global Agencies & EMEA
Brightedge
(@searchmitch)


Mark Mitchell - Brightedge

Mark leads the BrightEdge client services team across EMEA. BrightEdge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. More than 8500 global brands including 3M, Microsoft, Netflix, and Argos leverage BrightEdge's technology.

Previous to joining Brightedge, Mark oversaw a 100+ man strong search division in his role as Head of Search, Omnicom Media Group UK and has worked for over 12 years in the search industry.


Bas van den Beld
Bas van den Beld
Chief Editor
State of Digital
(@basvandenbeld)


Bas van den Beld - State of Digital

Bas van den Beld is a well-known Online Marketing Strategist, trainer and speaker. Bas is widely considered to be an expert and influential on Internet Marketing, Social Marketing and Search Marketing worldwide and especially Europe.

Bas is the founder and owner of State of Digital, a website that focusses on bringing the right information and knowledge to the right people and get companies forward in Digital. State of Digital is the successor of Stateofsearch.com Bas is a two times winner of the Speaker Medallion on the International Search Summit, voted best speaker in Karaj, Iran and was voted amongst the Top Influential Marketers in the UK.

Bas consults with several type of companies on implementation of strategic Internet Marketing and provides training in Search Engine Marketing, Social Media in the organisation, and Social Marketing and Influence Marketing related topics. Bas also consults for agencies and brands helping them determine the right online business strategy and connecting them to the right influential people.”


Lisa Williams
Lisa Williams
President & Founder
Sustainable Digital Marketing
(@seopollyanna)


Lisa Williams - Sustainable Digital Marketing

Lisa Williams is the President of Sustainable Digital Marketing. She is an 18-year veteran of online marketing and has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe and The Oregonian. Lisa is on the SEMpdx (Search Engine Marketing Professionals of Portland Oregon) Advisory Board and member of SEMPO. She speaks at regional, national and international conferences on the topics of digital strategy, marketing integration, team development and leadership. She is a columnist for Momentology and State of Digital. She is available for training and consulting.



SMX Advanced Track

Penguin Prevention: Link Acquisition & Audit Techniques You Need To Know (#smx #21B2)
Avoiding questionable link acquisition tactics is the number one way to prevent a web spam penalty. Being penalized is every search marketer's worst nightmare, whether deserved or not. And diagnosing if a site has been hit by a manual action, algorithmic penalty or negative SEO can be difficult. Attend this session and you will learn how to proactively audit links to assess risk, and the steps required to effectively manage the link disavow processes when cleanup is necessary.

Moderator: Mikkel deMib Svendsen, Creative Director, deMib.com(@demib)


Mikkel deMib Svendsen - deMib.com

Mikkel deMib Svendsen is a long-term moderator at Search Engine Forums where he established and managed the two forums: "Dynamic pages, frames and stuff" and "Non-English Search Engines". He is known as the resident authority concerning advanced problems with frames, dynamic pages, Flash, cloaking etc.

Mikkel deMib Svendsen has years of professional experience with search engines both in SEO; as manager of the largest Scandinavian search engine and as VP of Product Development at Ankiro - Denmark's leading search product company. He also regularly services a number of Europe's major portals and search engines as consultant in search related projects.


Speakers:

Christoph C. Cemper
Christoph C. Cemper
Founder & CEO
LinkResearchTools GmbH
(@lnkresearchtool)


Christoph C. Cemper - LinkResearchTools GmbH

Christoph C. Cemper is founder of LinkResearchTools and creator of Link Detox. His comprehensive software suite covers all areas of off-page SEO and has become established on an international level. LinkResearchTools and Link Detox is used by the world's most respected big brands and global players. The key to its success? It has helped thousands to recover from a Google Penalty and successfully restore their visibility. Christoph C. Cemper is one of the most popular SEO experts worldwide. Thanks to over a decade of SEO experience and his demonstrated knowledge in this field, he is frequently invited to speak at international conferences, and his articles are regularly published in relevant magazines like SearchEngineLand or SearchEngineJournal.


Rob Kerry
Rob Kerry
Head of SEO
Mode Digital
(@robkerry)


Rob Kerry - Mode Digital

Rob is Head of SEO at the next-generation SEO agency, Mode Digital. He started out building a web hosting business at age 14, using purely SEO to drive traffic and sales. Seventeen years on, Rob has worked in-house at the world's largest online poker company and agency-side, building the SEO team at STEAK and co-founding Ayima. He has worked with the likes of Sony, Marks & Spencer, O2 and Reed Elsevier, building innovative and long-term search strategies. He has also delivered over 30 SEO and web strategy presentations at conferences worldwide. Rob has been a regular contributor to industry publications, including Search Engine Watch, SEO Book and Moz. He is also the former Editor of the Search Engine Watch Forums and Sphinn (now Marketing Land).

With over a decade of experience in Internet Marketing, Rob has helped companies such as PartyGaming, Sony and The English Tourist Board compete at the top of the search results. He specialises in Corporate SEO for large companies and sites, plus competing in aggressive markets such as finance, gaming, travel and telecoms.

Outside of Ayima, Rob has been the Editor of industry news site Sphinn and the Editor at Search Engine Watch Forums.


Sha Menz
Sha Menz
Lead Software Architect / Penalty Recovery Specialist
rmoov.com
(@ShahMenz)


Sha Menz - rmoov.com

Sha is concept and process development lead behind Link removal outreach tool, rmoov and says she never met a “natural” link she didn’t love. She lives and breathes Link penalties, link removal and remediation.

Spending time every day in the link removal trenches managing link removal work for clients and providing phone and email support for rmoov subscribers gives Sha a look at pretty much every spammy link building technique and link penalty issue you might imagine... and then some! Even though “unbuilding” links is a huge part of her everyday life, her fresh approach to penalties means finding ways to protect brands; preserve reputation; and earn links while getting sites back on the right side of Google's algorithms and Webspam Team.

Former newspaper editor and radio broadcaster, Sha has spoken at SMX West, State of Search, SMX East, SMX Sydney, Mozcon, ionSearch and the Link Removal Roadshow Sessions in Seattle, San Francisco and Philadelphia.



10:15am-10:45am
(30 min)

Refreshments & Expo Hall Time

10:45am-Noon
(1 hr 15 min)

Search & Social Track

Winning Strategies With Facebook Ads (#smx #22A)
From branding to content marketing to performance marketing, companies are finding success with Facebook ads. In this session, we'll hear about innovative ways advertisers are tapping into Facebook's evolving capabilities, using first-party data and testing ad formats and messaging to meet engagement and revenue goals for their businesses.

Moderator: Kelvin Newman, Founder and Managing Director, Rough Agenda(@kelvinnewman)


Kelvin NewmanKelvin Newman - Rough Agenda

Kelvin Newman is the founder and managing director of Rough Agenda, a company with the lofty ambition of helping Digital Marketers do their job a little better, the main way we do this is through the free to attend specialist digital marketing events BrightonSEO, Content Marketing Show, MeasureFest and Biddable World.

The first event he arranged was in the upstairs room in a pub and he’s been making it up as he goes along ever since.


Speaker:

Dane Cobain
Social Media Specialist
fst the Group

SMX Advanced Track

The Next Generation of Structured Data: Taking Markup To The Next Level (#smx #22B)
In this session, you'll learn how to go beyond basic schema or related microdata markup by using structured data markup to gain greater visibility outside of standard web search, and take full advantage of new marketing opportunities in mobile and conversational (voice) search. You'll hear new ideas for creating indexable apps, leveraging JSON-LD to push app content and actions to search results, the Knowledge Graph and more, and how to track your success using Google Tag Manager and other tactics.

Moderator: Rob Kerry, ,


Rob Kerry -


Speakers:

Sante J. Achille
Sante J. Achille
Search Marketing Consultant
Sante J. Achille
(@sjachille)


Sante J. Achille - Sante J. Achille

Sante lives and works in Italy out of Lâ Aquila, a small medieval town close to Rome.

He has an engineering degree and has worked for major aerospace organizations including the European Space Agency until 1994 when he discovered the web in its infancy and decided to be a part of it.

With over 20 years of hands on experience, Sante has reviewed and optimized hundreds of websites and successfully cooperated with small local companies and large multi-national corporations, offering a wide spectrum of expertise essential to the success of a project. Sante is an experienced bi-lingual web marketing consultant offering services in organic placement, paid search, and content creation, in both English and Italian.


Richard Baxter
Richard Baxter
Founder and CEO
Builtvisible.com
(@richardbaxter)


Richard Baxter - Builtvisible.com

A veteran digital marketer of 10 years with experience of delivering digital solutions for major brands at enterprise level. Richard's agency, Builtvisible.com specialise in content development and SEO in competitive verticals.

Richard is a regular SEO industry commentator and a regular speaker at industry conferences including SMX (Search Marketing Expo) and SES (Search Engine Strategies) and Seattle's MozCon, and a proud contributor to the SEOmoz 2011 Search Ranking Factors.



Noon-1:00pm
(1 hr)

Lunch, Expo Hall Time

1:00pm-2:15pm
(1 hr 15 min)

Search & Social Track

Using Paid Social And Native Ads To Amplify Reach (#smx #23A1)
Paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Reddit, Twitter and Facebook are powerful tools to earn additional traffic, shares and coverage beyond the paid click. And by taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly will significantly increase performance. This session shows you how.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc.(@CJSherman)


Chris ShermanChris Sherman - Third Door Media, Inc.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of Google Power: Unleash the Full Power of Google from McGraw-Hill. His previous books include The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.


Speaker:

Pete Campbell
Pete Campbell
Managing Director
Kaizen
(@petecampbell)


Pete Campbell - Kaizen
Pete is the Managing Director of Kaizen, a SEO & Content Marketing agency that focuses on delivering growth through continuous improvement, first-class technical knowledge and attention to every last little detail. He is a regular conference speaker, won Rising Star of the Year at the Travolution Awards. He also built his first website at 11.



Search & Social Track

Building Your Search Marketing Technology Stack (#smx #23A2)
There's an almost overwhelming abundance of tools, technology and marketing platforms available to search marketers. They all claim to make your life easier and help you achieve more of your goals. The reality is far more complex. This session covers how to select and evaluate your search marketing technology partners, how to ensure they're used effectively and make sure you're getting maximum value for your investment.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc.(@CJSherman)


Chris ShermanChris Sherman - Third Door Media, Inc.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of Google Power: Unleash the Full Power of Google from McGraw-Hill. His previous books include The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.


Speaker:

Kelvin Newman
Kelvin Newman
Founder and Managing Director
Rough Agenda
(@kelvinnewman)


Kelvin Newman - Rough Agenda

Kelvin Newman is the founder and managing director of Rough Agenda, a company with the lofty ambition of helping Digital Marketers do their job a little better, the main way we do this is through the free to attend specialist digital marketing events BrightonSEO, Content Marketing Show, MeasureFest and Biddable World.

The first event he arranged was in the upstairs room in a pub and he’s been making it up as he goes along ever since.



SMX Advanced Track

The Brave New World Of Programmatic Media (#smx #23B1)
The programmatic revolution has changed the way agencies, publishers and brands buy, sell, plan and manage media. And it's not going to stop with paid search or mobile ads. Coming soon: programmatic content that dynamically updates based on visitor interest and intent. And the fusion of programmatic and organic search, and programmatic social executions. Bottom line: programmatic media is on track to change the very DNA of online marketing campaigns, and this session discusses how and why.

Moderator: Anders Hjorth, Owner, BDBL Media(@soanders)


Anders Hjorth - BDBL Media
Anders Hjorth is a digital native, entrepreneur and a frequent speaker on Search Marketing. He is now the President of BDBL MEDIA [biddable media] (formerly Relevant Traffic France), a Digital Marketing agency based in Paris. Prior to launching BDBL MEDIA, Anders was the COO at GroupM Search in EMEA and heading the Outrider brand. Anders was one of the founders of Relevant Traffic and before that he worked across: SEO, Paid Search, Affiliate business, webdevelopment and hosting, buzz generation, domain names, consulting and management.


Speaker:

Alistair Dent
Alistair Dent
Head of Product Strategy
iProspect
(@alistairdent)


Alistair Dent - iProspect

Working closely with media owners, technology platforms and clients, Alistair ensures that the right digital strategies are in place to improve performance. He’s responsible for all bought media channel product roadmaps; driving best practice across paid search, paid social, display, programmatic, affiliates and video.

Prior to joining iProspect, Alistair was Director of Paid Media at Periscopix, leading paid search and programmatic departments.

Alistair speaks and writes about paid media on a regular basis, and has written for Search Engine Watch, Search Engine Land, Econsultancy and The Drum, as well as speaking internationally at SMX, SES, PPC Masters, Ecommerce Expo and Internet World.



SMX Advanced Track

Deep Dive: Ad Bidding Strategies & Bid Modifiers (#smx #23B2)
You pay when users click on your search ads. But not all clicks are equal when calculating ROI. In this session, you'll learn to maximize the return on your paid search campaigns by using modifiers that automatically change bids by various dimensions, such as time of day, geography and device type.

Moderator: Anders Hjorth, Owner, BDBL Media(@soanders)


Anders Hjorth - BDBL Media
Anders Hjorth is a digital native, entrepreneur and a frequent speaker on Search Marketing. He is now the President of BDBL MEDIA [biddable media] (formerly Relevant Traffic France), a Digital Marketing agency based in Paris. Prior to launching BDBL MEDIA, Anders was the COO at GroupM Search in EMEA and heading the Outrider brand. Anders was one of the founders of Relevant Traffic and before that he worked across: SEO, Paid Search, Affiliate business, webdevelopment and hosting, buzz generation, domain names, consulting and management.


Speaker:

Brad Geddes
Brad Geddes
Founder
Certified Knowledge
(@bgTheory)


Brad Geddes - Certified Knowledge

Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. Brad is also a co-founder of AdAlysis, an automatic ad testing platform. He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Britannica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved..

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.



2:15pm-2:30pm
(15 min)

Break

2:30pm-3:30pm
(1 hr)

Search & Social Track

Measuring Up With Social Analytics (#smx #24A)

Proving tangible ROI is key to persuading management and clients to invest more in social media marketing.

This session looks at social media analytics methods, how to measure "conversions" when there may be no identifiable transactions, as well as some of the tools available to measure ROI and performance of social media activities. After this session, you'll be able to conclusively demonstrate the value social media brings to the marketing mix.

Moderator: Andy Atkins-Kruger, Group CEO, WebCertain(@andyatkinskruge)


Andy Atkins-Kruger - WebCertain

Andy is the founder of Multilingual-Search and the Group CEO of WebCertain.com based in the UK. His speciality is - not surprisingly - multilingual search and social marketing.

He began his career as a journalist, moved into advertising, then public relations founding a public relations consultancy in 1988. Subsequently he moved to the head the marketing team of European portable building brand leader - Portakabin - where he discovered 'search' in early 1997.

He liked the performance of the search marketing agency he first used - then called eaglei.co.uk - that in 2002 he bought the company and moved in changing its name in the process to WebCertain.com following a market research exercise.

He speaks at many conferences around the world including Search Engine Strategies, SMX, Pubcon, Ad-Tech and many others and is a Multinational Search columnist at SearchEngineLand.com.

He originally studied languages and whilst he doesn't claim to be fluent in them all - has a good knowledge of French, German, Dutch and Italian and a smattering of Russian - as well as knowing a little English! Married to an Austrian he lives in Yorkshire.


Speaker:

Dane Cobain
Social Media Specialist
fst the Group

SMX Advanced Track

What You Should Be Doing In Search & Mobile (#smx #24B)
Mobile SEO has much in common with traditional SEO, but other factors weigh significantly in mobile search algorithms. Likewise, your mobile ad campaigns need to be developed and structured differently than your desktop efforts.

This session goes beyond the basics of mobile search marketing and brings you up to speed on crucial tactics you won't want to overlook.

Moderator: Brad Geddes, Founder, Certified Knowledge(@bgTheory)


Brad GeddesBrad Geddes - Certified Knowledge

Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. Brad is also a co-founder of AdAlysis, an automatic ad testing platform. He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Britannica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved..

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.


Speakers:

Alistair Dent
Alistair Dent
Head of Product Strategy
iProspect
(@alistairdent)


Alistair Dent - iProspect

Working closely with media owners, technology platforms and clients, Alistair ensures that the right digital strategies are in place to improve performance. He’s responsible for all bought media channel product roadmaps; driving best practice across paid search, paid social, display, programmatic, affiliates and video.

Prior to joining iProspect, Alistair was Director of Paid Media at Periscopix, leading paid search and programmatic departments.

Alistair speaks and writes about paid media on a regular basis, and has written for Search Engine Watch, Search Engine Land, Econsultancy and The Drum, as well as speaking internationally at SMX, SES, PPC Masters, Ecommerce Expo and Internet World.


Yonatan Dotan
Yonatan Dotan
VP of Inbound Marketing
yellowHEAD


Yonatan Dotan - yellowHEAD

Yonatan Dotan is the VP of Inbound Marketing at yellowHEAD Inc - a digital marketing agency working with major international brands on SEO, SEM, ASO, and Social Media Marketing. Yonatan started his journey into marketing as a self-taught web developer creating websites for local bands. From there, Yonatan quickly transitioned into the world of SEO and started the inbound marketing department at yellowHEAD.

At yellowHEAD, Yonatan leads the inbound marketing department. He is published on MOZ and other industry sites. Recently one article (http://moz.com/blog/a-startling-case-study-of-manual-penalties-and-negative-seo) made it to the list of the most-read articles on MOZ for 2014.

Nearly a year and a half ago, yellowHEAD recognized the potential explosive growth of App Store Optimization as a marketing stream and its close connection to the world of SEO. Since then, Yonatan created a team of researchers to experiment on applications to create an actionable set of best practices for the world of ASO.


Adam Whittles
Adam Whittles
SEO Director
Maxus
(@AdamWhittles)


Adam Whittles - Maxus

Adam is an SEO Director at Maxus (part of GroupM and the WPP Group), where he spends his time optimising some of the biggest sites on the web. He loves staying at the forefront of the industry and explaining advanced techniques to his fellow SEO practitioners. Prior to Maxus, Adam honed his technical skills working for the specialist SEO agency, Ayima. Adam has also developed the MozCast Chrome Extension so that he can check the SEO weather before he sets off to work every day!

Prior to 'falling into' SEO, Adam had a successful stint as a professional poker player in Vegas. In his spare time, Adam is currently learning Python (the programming language not snake charming).



3:30pm-4:00pm
(30 min)

Refreshments & Expo Hall Time

4:00pm-5:00pm
(1 hr)

General

Ask The Search Marketing Experts (#smx #QA)
Get solutions to your most vexing search marketing challenges from our panel of veteran search marketing experts. This enlightening and entertaining PowerPoint free session is a great way to wrap up your SMX London experience.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc.(@CJSherman)


Chris ShermanChris Sherman - Third Door Media, Inc.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of Google Power: Unleash the Full Power of Google from McGraw-Hill. His previous books include The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.