International Search Summit 2014
12th May 2014, Chelsea Football Club
This is THE event for anybody involved in running, implementing or managing online projects in more than one language or country. Offering a full day of sessions focusing on international and multilingual search topics, speakers hailing from around the globe and a room full of fellow international marketers; this is a must-attend event for anyone working in the international search space.
International Search Summit – SMX LondonThe International Search Summit London will complement the content of SMX with an entire day focusing on the complexities, challenges and opportunities of international search and social media marketing. If you are targeting multiple languages, countries and cultures this one day event will arm you with a wealth of ideas, techniques and solutions to implement in your campaigns.
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ISS London – Agenda 2014
9.00 Introduction and Global Search Engine HeadlinesWe’ll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.
Gemma Birch – Webcertain
9.30 Targeting the Remote Customer GloballyAs the online world continues to change and develop, so do online customers. We need to be aware of their behaviours, issues and needs and the fact that they are buying remotely, from many different devices and locations. Andy will take a look at the wide range of search and usability factors that must be considered in international campaigns.
Andy Atkins-Krüger – Webcertain
10.15 Coffee Break
10.30 International OpportunitiesWe all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.
Immanuel Simonsen – Webcertain
11.30 Hreflang and Geo-Targeting ExplainedAt the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. Google Engineer Gary Illyes focuses on providing support for its hreflang mark-up and will provide clarity on how to use, best practice tips and answers to any geo-targeting questions you may have.
Gary Illyes – Google
12.00 Yandex and RussiaYandex is Russia’s leading search engine, so any organisation looking to grow its presence in Europe’s biggest internet market needs to pay it some attention. This session will paint a picture of search in Russia and explain how marketers can utilise Yandex to achieve big results in this market.
Tatiana Kalinina – Yandex
12.30 Lunch Break
1.30 Paid and Organic Synergy in International Search
The battle between paid and organic search is a long-fought one, and there will be plenty of people happy to extol the virtues of one over the other. But the truth is, they are much more powerful when working together, not against each other. Johann will dig into the synergies between the two in an international context and the positive impact these can have on global performance.
Johann Godey – Vistaprint
2.15 International Keyword Research UncoveredThere is a lot to consider in international keyword research – from search engines to user behavior to language differences and peculiarities. We’ll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.
Benjamin Lefebvre – Webcertain
2.45 SEO-Localisation: Managing International ContentWhen you’re creating multilingual websites, you need to think about both SEO and translation if you want to truly succeed. Emily will discuss the key benefits of this approach and share a case study to demonstrate its value.
Emily MacKenzie – Webcertain
3.15 Coffee Break
3.30 Managing Search in a Global EnterpriseRunning search campaigns that span multiple language and countries, involve numerous teams and have varying objectives and goals in no mean feat. David will share insights from his experience covering areas from strategy to resourcing to measurement and provide examples of successful tactics.
David Carralon – British Council
4.00 How To Setup and Manage International Content Marketing: A 7-Step Framework
Developing a content marketing strategy for one market is challenging enough, but doing it in multiple countries and languages takes the challenge to a new level. Marcin will share his proven 7 step framework for developing and implementing effective content marketing internationally and showcase examples of success.
Marcin Chirowski – EF Education