International Search Summit

14th May, 2013
Chelsea Football Club

The International Search Summit London will complement the content of SMX with an entire day focusing on the complexities, challenges and opportunities of international search and social media marketing. If you are targeting multiple languages, countries and cultures this one day event will arm you with a wealth of ideas, techniques and solutions to implement in your campaigns.

International Search Summit – SMX London

Enhance your SMX experience and attend the International Search Summit on Tuesday 14th May. A full day of sessions focusing on international and multilingual search topics, speakers hailing from around the globe and a room full of fellow international marketers; this is a must-attend event for anyone working in the international search space

Check out the sessions and speakers

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ISS London – Agenda 2013

9.00 Introduction and Global Search Engine Headlines

An introduction to the day and to the topic of international search, with a look at some of the latest global search engine developments

Gemma Birch – Webcertain

9.30 Tweak your Snippets: How to Get Maximum Global SERP Visibility and CTR

It has been more than a year since the introduction of schema.org which aims at providing a common solution for sites by providing structured data enabling richer search results. Bastian will take a look at the different techniques being used across different countries and highlight the opportunities gaining more traffic and a better CTR.

Bastian Grimm – Grimm Digital

10.00 The Importance of The Knowledge Graph and Author Rank for International SEO


Based on surveys taken by web users in over 25 global markets, Brett will share insights into searcher behaviour around the world. He will highlight key differences between markets as well as common trends which look set to shape international search in the coming months.

Gianluca Fiorelli – ILoveSEO

10.30 Break

10.45 Understanding and Implementing Geo-Targeting


When targeting multiple countries and languages, ensuring that the right content appears in front of the right user is one the biggest challenges. This is the complete guide to planning a geo-targeting strategy for your global websites.

Andy Atkins-Krüger – Webcertain



11.15 Keynote: Fireside Chat with Yandex

Yandex CTO and co-founder Ilya Segalovich will be keynoting London, talking with Andy Atkins-Krüger and Chris Sherman about everything from building a search engine to the Russian search market and the future of search.

Ilya Segalovich – Yandex

12.15 Lunch

1.30 International Mobile SEO


With much of the world now accessing the web through mobile devices, there is no doubt that failure to optimise for mobile will damage your global web performance. This session will highlight the key factors in optimising international websites for mobile.

Aleyda Solis – SEER Interactive

2.00 International SEO Case Study


Hear how a designer furniture e-commerce brand has developed an international presence. This case study will detail the various stages of planning and implementation that led to a successful global rollout.

Steve Lock – GPMD


2.30 Excuse My French: Survival Guide to Search Marketing in France


What makes French consumers tick? Where do they go online, how do they interact and how do they like to do business? This session will look at some of the key characteristics of the French search market and French internet users, and share tips for developing a successful web presence in France.

Anders Hjorth – BDBL Media

3.00 Break

3.15 International PPC Case Study


International PPC in action. Real-life case study from a global brand, sharing experiences and advice for running a successful international paid search program.

3.45 Interactive Debate: Breakout Sessions


Breakout into small groups to discuss specific topics in more detail and share experiences, challenges and solutions. Each session will be led by a moderator.

5.00 Networking Drinks

** Sessions/Speakers may be subject to change