Search Marketing Expo - SMX London

15-16 November, 2007

Search Marketing Expo - SMX London 15-16 November, 2007


Search Marketing Expo comes to the Hilton London Metropole with its inaugural SMX London event, 15-16 November 2007.

• SMX Conference Agenda At A Glance

Agenda - 15 November, 2007
Expo Hall Hours: 8:00am-7:00pm

7:30am-9:00am Registration
  Fundamentals Track Blenheim Room Search Ads Track
Windsor Suite
Advanced Organic Track
Hilton Meeting Rooms 7 - 10
9:00am-9:45am Keynote Address - Mario Queiroz, Vice President, Products, Europe, Middle East & Africa, Google
9:45am-10:30am Morning Coffee Break
10:30am-11:45am The Global Search Universe Fundamentals of Search Advertising SEO For Multimedia
11:45am-1:00pm Networking Lunch
1:00pm-2:15pm The Elements of Search Friendly Web Sites Creating Search Ads That Convert Leveraging Social Media Networks
2:15pm-2:45pm Afternoon Break
2:45pm-4:00pm Cutting Edge Linking Tactics What's New With Search Advertising No Session
4:00pm-4:30pm Session Interval
4:30pm-5:45pm What's New With the Algorithm Competitive Paid Search Tactics No Session
5:45pm-7:00pm SEMPO Bar: Networking Cocktail Reception

Agenda & 16 November, 2007
Expo Hall Hours: 8:00am-6:00pm

8:00am-9:00am Registration
  Tactics Track
Blenheim Room
Advanced Search Ads Track
Windsor Suite
Case Studies Track Westminster Suite
9:00am-10:15am Understanding Searcher Needs & Intent Paid Search & Tricky Issues Search Marketing for Financial Services
10:15am-10:45am Morning Coffee Break
10:45am-12:00pm Diagnosing Search Problems Brand & Reputation Management Strategies Search Marketing for B2B Companies
12:00pm-1:15pm Networking Lunch
1:15pm-2:30pm Linkbaiting & Viral Search Marketing Tactics Search Ad Testing & Tactics Search Marketing For Retail
2:30pm-3:00pm Afternoon Break
3:00pm-4:15pm Dealing With The Penalty Box No session Search Marketing for Travel
4:15pm-4:30pm Break
4:30pm-5:45pm Website Tuneup Beyond The Majors No session

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