Search Marketing Expo - SMX London

15-16 November, 2007

Search Marketing Expo comes to the Hilton London Metropole with its inaugural SMX London event, 15-16 November 2007.

• SMX Conference Agenda At A Glance
Agenda - 15 November, 2007 Expo Hall Hours: 8:00am-7:00pm
7:30am-9:00am	Registration
	Fundamentals Track Blenheim Room	Search Ads Track Windsor Suite	Advanced Organic Track Hilton Meeting Rooms 7 - 10
9:00am-9:45am	Keynote Address - Mario Queiroz, Vice President, Products, Europe, Middle East & Africa, Google
9:45am-10:30am	Morning Coffee Break
10:30am-11:45am	The Global Search Universe	Fundamentals of Search Advertising	SEO For Multimedia
11:45am-1:00pm	Networking Lunch
1:00pm-2:15pm	The Elements of Search Friendly Web Sites	Creating Search Ads That Convert	Leveraging Social Media Networks
2:15pm-2:45pm	Afternoon Break
2:45pm-4:00pm	Cutting Edge Linking Tactics	What's New With Search Advertising	No Session
4:00pm-4:30pm	Session Interval
4:30pm-5:45pm	What's New With the Algorithm	Competitive Paid Search Tactics	No Session
5:45pm-7:00pm	SEMPO Bar: Networking Cocktail Reception

Agenda & 16 November, 2007 Expo Hall Hours: 8:00am-6:00pm
8:00am-9:00am	Registration
	Tactics Track Blenheim Room	Advanced Search Ads Track Windsor Suite	Case Studies Track Westminster Suite
9:00am-10:15am	Understanding Searcher Needs & Intent	Paid Search & Tricky Issues	Search Marketing for Financial Services
10:15am-10:45am	Morning Coffee Break
10:45am-12:00pm	Diagnosing Search Problems	Brand & Reputation Management Strategies	Search Marketing for B2B Companies
12:00pm-1:15pm	Networking Lunch
1:15pm-2:30pm	Linkbaiting & Viral Search Marketing Tactics	Search Ad Testing & Tactics	Search Marketing For Retail
2:30pm-3:00pm	Afternoon Break
3:00pm-4:15pm	Dealing With The Penalty Box	No session	Search Marketing for Travel
4:15pm-4:30pm	Break
4:30pm-5:45pm	Website Tuneup	Beyond The Majors	No session