SMX Social Media Marketing 2013


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Paid. Earned. Owned. Master social media marketing at SMX Social Media Marketing.

You’ve got a lot on your plate. Successful social media marketing means sorting through opportunities, demonstrating results to management, and juggling your limited time and resources.

Whether you’re managing communities or buying social media advertising, SMX Social Media Marketing is your conference. You’ll be inspired by experts, meet others with your challenges, and leave confident you’ll excel in this fast-paced environment.


About SMX Social Media Marketing

SMX Social Media Marketing is a two-day, tactic-rich conference that covers all key issues for getting the most out of social marketing, whether you’re tasked with driving organic traffic, managing paid campaigns, or stewarding your company’s brand with online reputation management and customer service.

At SMX Social Media Marketing, you’ll learn how:

  • social signals influence search results, and what “organic” social media optimization tactics are delivering for marketers.
  • to target your paid social media campaigns. The networks to choose and the effective targeting strategies to employ to reach your customers.
  • to listen and respond on social networks to turn detractors into fans…before they tarnish your brand.
  • to convince your management that social media networks are critical and get them to support the investment required to be successful.
  • to speak with an authentic voice that your customers can relate to, avoiding the pitfalls of your messaging falling flat, or worse, alienating key stakeholders.
  • to use tools to leverage and maximize your efforts, and to measure and understand the effectiveness of your campaigns.

An All Access pass provides you with two days of conference sessions and networking activities. Breakfasts, lunches and all-day snacks are also included, along with an evening networking reception and free WiFi in session rooms.


Program by the Editors of Search Engine Land & Marketing Land

Danny Sullivan

SMX Social Media Marketing is programmed by the editorial team behind two leading internet marketing sites: Marketing Land and Search Engine Land. Editor-in-chief Danny Sullivan and SMX VP of Event Editorial Chris Sherman have been covering internet marketing for over a decade, and organizing events on those topics for professional marketers nearly as long.

Chris Sherman

You’ll learn practical tips and techniques as well as strategies and bigger picture outlooks to make you successful in the long run at SMX Social Media Marketing. Attendees frequently implement tactics they learn at SMX conferences during breaks!

SMX speakers are screened and accepted based on the knowledge and experience they can and will share with others. You won’t get commercial pitches.


Who Should Attend SMX Social Media Marketing?

Corporate Management
Chief Marketing Officer
CEO & Owner
CTO
President
Vice President, Marketing & Sales
Vice President, Business Development

Marketing Staff
Social Media Coordinator
Social Media Strategist
Search Engine Optimization (SEO) Specialist
PPC Analyst
Content Strategist
Media Planner
Media Buyer

Marketing Management
Director of Marketing
Director of Social Media
Social Media Marketer
E-Commerce Manager
Marketing Manager
Brand Manager
Community Manager
Content Manager
Mobile Marketing Manager
Creative Director
Director of PR
Public Relations Manager
Director of Business Development
Director, Business Analytics


Sponsor SMX Social Media Marketing 2013!

Grow your business by sponsoring or exhibiting at Search Marketing Expo – Social Media Marketing! The SMX audience is made up of senior decision makers involved in buying media, tools and services for their business.

For more information, please contact the SMX Sales Team.

The ARIA Resort & Casino

Conference:

November 20-21, 2013

Workshops:

November 19, 2013

Expo:

November 20-21, 2013

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