SMX Social Media Marketing
Stack the Deck in Your Favor with Successful Social Media Marketing Tactics & StrategiesSync up with some of the smartest minds in social media in Las Vegas, November 19-20, 2014 for the 4th annual SMX Social Media Marketing conference. Attend this event to learn fresh new strategies and tactics from some of the savviest brands and digital marketing agencies managing earned, owned and paid social media marketing campaigns across multiple platforms. Talk shop with your social media marketing peers and maximize facetime with special guest speakers through a variety of networking opportunities over refreshment breaks, lunches and cocktail receptions!
FEATURED TOPICS INCLUDE:
- Social analytics & maximizing ROI
- Advanced targeting techniques for paid social campaigns
- Boosting organic reach for social content
- Social media management tools & platforms
- Community management strategies
- Channel specific strategies – Twitter, Facebook, Instagram, Pinterest, Reddit, Vine, Linkedin, Google+, YouTube & beyond!
BRAND SPEAKERS & PLATFORM SPOTLIGHT:
Social As The Second ScreenFeaturing speakers from Twitter, Comedy Central & Nielsen Social While internet media consumption has decreased network and cable TV viewership, there is a counterattack brewing across online social networks, driving audiences to watch and react to TV in real-time. Learn how viewer buzz is being measured and translated into real return on engagement for networks and advertisers.
Reacting To Real-Time EventsFeaturing speakers from Denny’s, Coca-Cola & Erwin Penland Social media enables “Real Time Marketing Moments,” and brands are mustering resources to participate in the conversation during high-profile sporting and media events…with mixed results. In this session you’ll learn how social teams inside large brands and the agencies that support them plan for RTM Moments, glean insight in real-time, and respond swiftly with appropriate and results-delivering messaging. ￼￼
Winning Strategies With Facebook AdsFeaturing speakers from Facebook, Point It, Merkle From branding to content marketing to performance marketing, companies are finding success with Facebook ads. In this session, we’ll hear about innovative ways advertisers are tapping into Facebook’s evolving capabilities, using first-party data and testing ad formats and messaging to meet engagement and revenue goals for their businesses.
The Elements Of Viral-Worthy ContentFeaturing Joe Puglisi, Creative Strategist, BuzzFeed Viral online content is capturing more and more attention, rivaling or even surpassing traditional media distribution. So what’s the recipe for compelling viral content? One part gut feel, a dash of hard-nosed analytics and a deep understanding of the needs of your audience or customers are some of the key ingredients far-sighted marketers are using to amplify the results of their online campaigns.
How To Dominate PinterestFeaturing Matt Siltala, President, Avalaunch Media Thanks to its highly visual nature, Pinterest inspires shopping and can provide direct ROI when used correctly. This session will explore Pinterest optimization and how brands can do a better job leveraging this social network to dominate their competition.
Instagram Insta-SuccessFeaturing Danielle Wiley, CEO, Sway Group Need to target Gen X and Millennials? Two-thirds of Instagram’s users are between the ages of 18 and 44, and most are women. Learn tips and best practices to succeed in Instagram’s visually oriented social network.
The Secrets Of Making Fine VinesFeaturing Adam Gausepohl, CEO, PopShorts Short-form video is easily consumed, appeals to our short attention spans, is easily shared, and has virtually no barriers to entry. And it’s popular: every second, nine Tweets that include a Vine video are sent. This session will present great ways to engage audiences and customers through short-form video network Vine.
Marketing Mastery On YouTubeFeaturing Manny Rivas, Online Marketing Account Manager, aimClear Going viral on YouTube can generate thousands of views. But that doesn’t mean you should promote your business on a cat related, lip synching, or celebrity gossip video. So what’s the best approach to leveraging the huge potential of YouTube? Come to this session to learn best practices for socially promoting your videos… while maintaining the integrity of your brand.
And Many More Sessions, Including:
- Measuring Up With Social Analytics
- Native Ads, Sponsored Endorsements & Paid Posts: Walking The Social Media Minefield
- Listening To Your Audience
- Recovering From A Social Media Mistake
- Social For The Sale & ROI
- The New News Feed: How To Break Into Facebook’s Exclusive Neighborhood
- Testing, Testing, Testing: How To Choose The Right Images, Headlines, & Content For Social Sharing
- Designing For Social Media Sharing
- Why Google+ Still Matters
- Connecting With LinkedIn
- How To Market On Reddit, Even Though Reddit Hates Marketing
- Up Close With Twitter Cards
- Open Graph: Your Key To Making Content Look Great On Facebook & Beyond
- Social Tools Super Session
CAN’T MISS KEYNOTE CONVERSATION: Tweeting For Champions
Featuring the Los Angeles Kings & The Boston Red SoxOur speakers on this panel have one of the best, and perhaps most challenging, of online dream jobs: social media manager for a championship-winning professional sports team. During good times, they get to engage with some of the most passionate fans and customers in the world. But during a losing streak, those fans passionately voice their displeasure.
Pre-conference Workshops on November 18Jumpstart your SMX experience a day early! Conducted by recognized thought leaders in their fields, each SMX Workshop offers best-practices training and critical industry networking opportunities. Workshops will be held Tuesday, November 18, 2014 at The ARIA Resort & Casino. Check out the line-up:
Marketing Land’s Social Media Marketing Boot Camp: Social media marketing can be overwhelming when you are just starting out. That’s why we created Marketing Land’s SMX Boot Camp — a one day workshop that will prepare you to engage with your customers via social media. We’ll cover the key differences between paid, earned and owned channels, and then dig into Twitter and Facebook for business, paid social media opportunities and reputation management via social media.
Advanced AdWords Training: Boost your PPC campaigns with this full day of AdWords best practices and advanced strategies. We¹ll give you step-by-step instructions to increase your Quality Score, learn how to sync your ad copy with both your keywords and buying cycle stages, and plenty more.
aimClear’s Social Content Distribution for SEO: Combining paid and organic tactics is the way content gets distributed on social networks and how links get built in this post Penguin/Panda world. Join Marty Weintraub and the aimClear team to learn how you can use paid/organic social media to generate: links from high-authority sites, authentic social signals from authoritative users, targeted social traffic to content that converts …and much more!
In-house Social Media Exchange: In-house Social Media Exchange is a full day dedicated entirely to in-house social media marketers and community managers. This means that the types of challenges you face and the types of questions that you have can be discussed openly with people in the room.
Content Marketing Accelerator: By the end of Content Marketing Accelerator, you’ll know how to create, implement, and sustain a successful content marketing program for your organization. This course will cover content strategy, research, development, promotion, distribution and optimization.
Register for SMX Social Media Marketing and get 2 days of insightful content, networking opportunities and the essential conveniences to make your time away from the office comfortable and productive.
Sponsor SMX Social Media Marketing 2014!Grow your business by sponsoring or exhibiting at Search Marketing Expo – Social Media Marketing! The SMX audience is made up of senior decision makers involved in buying media, tools and services for their business. For more information, please contact the SMX Sales Team.
Raves for SMX Social Media Marketing
“I absolutely loved attending SMX Social Media Marketing and can’t wait to go back. Not only were the presenters top-notch, but they were all incredibly accessible. I spent several sessions picking the brains of what I thought were conference attendees like myself, only to discover that my new friends were actually speakers. I’ve been to a lot of internet marketing conferences and this is the best. After the show, I actually couldn’t wait to for the flight home so that I could begin implementing what I had learned. Our customers are going to be thankful that I attended SMX!”
- Scott Childress, Internet Marketing Manager, Smile Savvy
“Attending SMX Social Media Marketing was encouraging for me and gave me confidence that I am on target. Meeting and working with colleagues that are there to answer the same questions, have shared experiences and frustrations made the event a huge success. I appreciate the speakers’ willingness to answer questions and provide feedback. To date, this is my favorite educational Social Media event I have attended.”
- Lea Buckingham Scudamore, SEO & Domains Supervisor, ARI Network Services, Inc.
“SMX was everything I had heard and more! After the workshop and two days of amazing seminars my brain could not hold any more information. The presenters were all top notch. No posers in this group. If you’re not attending one of the SMX events you are making a huge mistake.”
- Darren E. Squires, Director of Digital Strategy, 2ndLAW Media
“With the search engine optimization world and social media marketing disciplines overlapping in influence and strategies, the SMX Social Media conference was a natural fit for me and my agency. The seminars and speakers did a great job conveying current trends in content strategy and customer engagement through a variety of channels. I particularly appreciated the insights into upcoming social channels and tools.”
- Joel Solomon, RIESTER
“Going to SMX Social Media Marketing was a great opportunity to meet and collaborate with people in my industry from all over the world. The conference was extremely informational and fun, I learned a lot to help my business with more social media! I will definitely be attending again.”
- Alecsy Christensen, Marketing Gypsy
The SMX Social Media Marketing Conference is programmed by the editorial team behind two leading internet marketing sites: Marketing Land and Search Engine Land. Chief Content Officer Danny Sullivan and SMX VP of Event Editorial Chris Sherman have been covering internet marketing for nearly two decades and organizing events on those topics for professional marketers nearly as long.
You’ll learn practical tips and techniques as well as strategies and bigger picture outlooks to make you successful in the long run at SMX Social Media Marketing. Attendees frequently implement tactics they learn at SMX conferences during breaks!
SMX speakers are screened and accepted based on the knowledge and experience they can and will share with others. You won’t get commercial pitches.
We’re confident you’ll value the SMX Social Media Marketing experience, so confident that your satisfaction is guaranteed!
The ARIA Resort & Casino
November 19-20, 2014
November 18, 2014
November 19-20, 2014